How Will Chrome 84 Update Affect YOU?

Now and then Google releases a new update that makes the affiliate marketing industry tremble.

This time, we’re talking about Chrome 84. The newest change is making some notifications quiet (Click here to read more) which will decrease over time the amount of available push traffic. What it means is that it will be more difficult to collect new subscribers.

According to the data we’ve collected so far, we see a slight decrease in the number of new subscribers that are coming through Chrome 84, but nothing significant.

What does it mean for you?

It means that web-push notifications are here to stay, there’s plenty of traffic available.

If you’re still a bit concerned, it’s a great opportunity to test different ad formats on our platform, such as Floating (Inpage) push. This new ad format growing rapidly, and the amount of clicks available is huge! It’s available both in mainstream and adult.

Want to hear some more details?

Click HERE to sign-up! Our devoted account managers are available around the clock to help you out.

AdMaven’s Summer Bonus Time!

The summer is already here, and what’s a better way to welcome it than an EXTRA bonus?

This month is all about Pop traffic!

Special deal for new advertisers on AdMaven’s platform:

  1. Spend $750 on pop traffic and get $50 back!
  2. Spend $1,300 or more on pop traffic and get 10% back! ($200 cashback max).
  • The first deposit bonus you get will not be considered as part of the spend. 
  • For newcomers only (Advertisers who didn’t work on the platform since the beginning of 2020).
  • Limited budget – first comes first-served basis.
  • Available until July 31st.

Special deal for advertisers who are already on AdMaven’s platform:

  1. Spend $750 on pop traffic and get $50 back!
  2. Spend $1,300 or more on pop traffic and get 10% back! ($200 cashback max)
  • For advertisers who spent $500 or less on pop traffic during June.
  • Limited budget – first comes first-served basis.
  • Available until July 31st.

So grab your bathing suit, a towel, and the BEST offer you have! We are waiting for you.

Get The Missing Piece For The Perfect Push Campaign

Do you know that feeling when you have finally found the one? That one top offer which you just know is going to convert?

You choose your creatives, set up a campaign, anxiously awaiting the moment of truth but then… nothing happens. 

Most affiliates would probably stop their campaign immediately, ditching the offer and on to the quest of finding something new, but what if we told you that there are quite a few things you can do?  

Our optimization team is happy to share with you some tips and tricks that can make a significant difference when running a push campaign on our platform!

How to set your daily budget

On Ad-Maven’s platform, you have the option to limit your daily campaign budget and to choose how you would like to spend it – evenly over 24 hours or ASAP.

Our recommendation is to set a daily budget that’s at least x5 more than your CPA goal or a minimum of $50 daily.

Setting a daily budget which is too low may significantly affect the amount of traffic you are getting and therefore your chances to get conversions.

Recommended Bid

Having an awesome offer and beautiful creatives won’t help you if you don’t have the right bid for it. Not only the GEO affects the bid you should set, but also the device, the OS, or every other specific targeting you choose. Don’t forget – you are competing with other advertisers for each impression, every impression you lose could have been your next conversion. 

At each point, you can use our recommended rate card or contact our account managers to get up-to-date bids.

Add our Postback link

Adding a postback will significantly help you optimize your campaigns. In addition, our account managers will be happy to guide you through the optimization process. If you have the will, we have the way!

Don’t have an account manager yet? If you spend over $200 daily, you’ll get a dedicated account manager from our team.

Bid adjustments by publisher feed

Last but not least, and probably the most important tip we can share.

In push campaigns, there is no connection between the user and the source. Therefore, instead of blacklisting/whitelisting sources and potentially losing great users, we allow you to set a different bid for each publisher feed – allowing you to optimize your campaign a lot more accurately and reaching a positive ROI faster.

You can read about how to adjust your bid here.

Looking for additional traffic? duplicate your campaign and start buying floating banner as well!

Advertiser Tip: Anti-Virus Ad Spend Experiencing a Huge Spike!

COVID-19 isn’t the only dangerous virus people want to steer away from! One of the verticals going through a big spike over the past three months is anti-virus software ads.

At AdMaven, we witnessed an unprecedented 102% increase in spend on this category between February and March and an additional 95% spike in April. This means that the ad spend on this vertical tripled between February and April!

With so many people at home it isn’t surprising that this vertical is experiencing such growth. After all, people are more reliant than ever on their devices to stay informed, connected, and entertained.

Don’t miss the wave! The ads are performing well across all types of ad formats including push, pop, and floating push.