October’s HOT VERTICALS / New offers – More profit!

Check out the list we have created just for you.
These offers were on fire last month! Our mantra is that there is no better time to test new offers than now!

Anti-Virus offers

  • Where? US, CA, UK
  • Mobile or Desktop? Both!
  • Push or Pop? Push notifications
  • Offer Example: Norton

Crypto

  • Where? MX, KE, GH
  • Mobile or Desktop? Mobile
  • Push or Pop? Push notifications
  •  Offer Example? Make Money

Dating

  • Where? US, AU, DE
  • Mobile or Desktop? Both!
  • Push or Pop? Both!
  •  Offer Example? Wellhello

Sport bets

  • Where? US, DE, IN
  • Mobile or Desktop? Both!
  • Push or Pop? Both!
  •  Offer Example? Bovada

Extensions

  • Where? US, GB, IN
  • Mobile or Desktop? Desktop
  • Push or Pop? Both!
  •  Offer Example? Any utility extension

JOIN AdMaven today to enjoy everything we have to offer – volumes, bids, tips, and dedicated support.

Sports Traffic Is Going Through The Roof

In our last newsletter, we have mentioned upcoming sports events to focus on with your offers. Due to AMAZING results some of our advertisers had, we’ve decided to share with you some of the sources you should keep an eye for!

What am I targeting?

  • These are top quality sources that work incredibly well for sport-niche offers.

Which offers should I run?

  • Just like we’ve mentioned two weeks ago, any sport-oriented offers like VOD, E-commerce, or Sports bets can work incredible!

Should I create a whitelist?

We always recommend testing RON first! You can get incredible results from different sources and ad types.
If you still want to create a whitelist, you can find useful articles in our Help Center or contact our support team.

What are the top GEOs?

  • US
  • CA
  • GB
  • FR
  • PL
  • ES
  • BR
  • MX
  • CL

Contact us to get the list of sources!

For more information, GEOs or questions, please contact our support.

Score rocking returns with the NFL season kickoff! 🏈🏈

Whether you’re rooting for the Houston Texans or the Kansas City Chiefs, one thing is for sure, the NFL will be back on Friday and it’s a major opportunity for all of you. The better news is that the NFL is only one of many upcoming sports events like the NBA playoffs and the European football league!

Which offers should I run?

  • VOD with sport orientation.
  • Sport bets apps.
  • Any other niche that could become sport-oriented (For example E-commerce offer of sports equipment, clothes, etc)

What GEOs should I choose?

  • US, CA – For NFL or NBA offers.
  • Europe, ZA – Especially for sports bets.

How do I increase my chances to have a positive ROI?

  • Work with a calendar! Keeping your creatives up to date may increase your offer’s chances significantly.
  • Test, Test, Test! Try different ad formats, you’d be surprised of how different traffic performs for your offers.
  • Make sure to contact our dedicated account managers for information, tips, and tweaks.

Let the games begin!

Why You SHOULD Target Tier 3 Countries – A Special Promotion!

Country tiers are a way to categorize countries based on different factors, but mostly by how strong and established their economies are. There are 3 different tiers and understating the differences between them can help advertisers to select a proper offer.

It’s important to know that every network categorizes countries differently, so make sure to check each and every network, rather than running offers automatically.

The main difference between the tiers is the payout, tier 3 countries usually have lower payouts that make advertisers avoid them, to begin with, but we are here to prove that there are a lot of advantages to tier 3 countries that you should consider:

  1. Lower rates: This is the most affordable tier out of all! If you are low on budget or simply don’t want to spend a lot of money on a new test – tier 3 is the tier for you!
  2. Huge volumes: Networks usually have double, if not triple the amount of traffic in tier 3 countries compared to tier 1 or 2 countries. More traffic equals a less saturated market.
  3. Less competition: As mentioned above, a lot of advertisers tend to avoid tier 3 countries, missing a lot of great opportunities, combined with a huge amount of traffic volumes is creates less competition on the same traffic, increasing your odds to make that offer profitable!

The most important thing to know is that you can reach positive ROI in these countries, just like in Tier 1 and 2 countries, if not greater!

And to make it even better, we’ve decided to release a special push-traffic promotion!
These are our Top Tier 3 countries:

  1. Brazil
  2. India
  3. Mexico

Spend $300 on these countries and get $50 back! (For advertisers who spent less than $250 on July)

OR

Increase your spending by 15% and get 10% back on the remainder! ($200 max, for advertisers who spent more than $20 on July)

  • For push campaign ONLY!
  • First comes first gets basis.
  • You can get to $300 by targeting only one GEO, or by targeting two or more GEOs and combining the spend in these campaigns.
  • You will get a $50 bonus once!
  • Starting August 23rd until September 30th.

5 Tips to Becoming an ANTIFRAGILE Affiliate & Media Buyer

Lots of affiliates managed to succeed in the short term but only a few make a career out of it.

The secret is building yourself as an antifragile pro.

We have given some thought, collected over 10 years of our experience, and brainstormed what are the key elements in building yourself to success as a media buyer in the world of affiliation, meaning-making you an antifragile media buyer. 

Based on what we have seen over the years, we have come up with 5 key elements you should always look for.

  • Focus, Focus, Focus

Don’t try to shoot to all directions, focus on a few verticals only. Ask the account managers what’s working and what’s not – it’s better to start with something that worked for others and progress from there, after gaining success and knowledge you’ll be able to find potential offers by your own.

Real art is finding the balance between trying too little to trying too much, but it comes with experience. Try to invest 10% of your time to study new verticals and offers.

  • Don’t put all your eggs in one basket (or format in your case)

As part of being focused, always choose the format that works best for you and stick to it, yet it’s important to remember- not all formats stay forever. Always keep yourself updated with new formats that may emerge so you will be the first to succeed in them. this is where the margins are at.

A good example is push notifications that are booming for the past two years but now show a light decrease as regulation kicked in. It will stay for sure, but you can’t rely on it only. 

In page push, new tabs, etc should always keep your mind busy in parallel. 

  • Be patient, but cut to the chase

Give every offer you run its chance to perform on different sources and formats, but make sure to use blacklists right away once you reached somewhat statistical significance.

  • Keep it Data-oriented

Results and conclusions should be always data-driven. Adjust your a/b testing, live campaigns, and buying strategy according to the numbers.

This can be achieved only if you organize your campaign and tracking platform in a way that allows you to correctly track what’s going on in a required segment.

Make sure you adjust every few days once the campaign is running and showing nice results. Adjusting too often may lead you to a “local optimum”, as you blacklist too fast, or make decisions too quickly. You may see good results, but some points are better in terms of potential pro all around you. Look for them and push changes to the campaign now and then to keep it fresh and actively looking for those new points. 

  • Advise with others

There is no substitute for a piece of good advice from an experienced affiliate or traffic account manager.

Make sure you are up to date with trends, recommendations, and what’s hot by participating in forums, reading newsletters, and the most important – a conversation you initiate with others online or face to face.

STM and Afflift are great sources of knowledge. 

How Will Chrome 84 Update Affect YOU?

Now and then Google releases a new update that makes the affiliate marketing industry tremble.

This time, we’re talking about Chrome 84. The newest change is making some notifications quiet (Click here to read more) which will decrease over time the amount of available push traffic. What it means is that it will be more difficult to collect new subscribers.

According to the data we’ve collected so far, we see a slight decrease in the number of new subscribers that are coming through Chrome 84, but nothing significant.

What does it mean for you?

It means that web-push notifications are here to stay, there’s plenty of traffic available.

If you’re still a bit concerned, it’s a great opportunity to test different ad formats on our platform, such as Floating (Inpage) push. This new ad format growing rapidly, and the amount of clicks available is huge! It’s available both in mainstream and adult.

Want to hear some more details?

Click HERE to sign-up! Our devoted account managers are available around the clock to help you out.

AdMaven’s Summer Bonus Time!

The summer is already here, and what’s a better way to welcome it than an EXTRA bonus?

This month is all about Pop traffic!

Special deal for new advertisers on AdMaven’s platform:

  1. Spend $750 on pop traffic and get $50 back!
  2. Spend $1,300 or more on pop traffic and get 10% back! ($200 cashback max).
  • The first deposit bonus you get will not be considered as part of the spend. 
  • For newcomers only (Advertisers who didn’t work on the platform since the beginning of 2020).
  • Limited budget – first comes first-served basis.
  • Available until July 31st.

Special deal for advertisers who are already on AdMaven’s platform:

  1. Spend $750 on pop traffic and get $50 back!
  2. Spend $1,300 or more on pop traffic and get 10% back! ($200 cashback max)
  • For advertisers who spent $500 or less on pop traffic during June.
  • Limited budget – first comes first-served basis.
  • Available until July 31st.

So grab your bathing suit, a towel, and the BEST offer you have! We are waiting for you.

Get The Missing Piece For The Perfect Push Campaign

Do you know that feeling when you have finally found the one? That one top offer which you just know is going to convert?

You choose your creatives, set up a campaign, anxiously awaiting the moment of truth but then… nothing happens. 

Most affiliates would probably stop their campaign immediately, ditching the offer and on to the quest of finding something new, but what if we told you that there are quite a few things you can do?  

Our optimization team is happy to share with you some tips and tricks that can make a significant difference when running a push campaign on our platform!

How to set your daily budget

On Ad-Maven’s platform, you have the option to limit your daily campaign budget and to choose how you would like to spend it – evenly over 24 hours or ASAP.

Our recommendation is to set a daily budget that’s at least x5 more than your CPA goal or a minimum of $50 daily.

Setting a daily budget which is too low may significantly affect the amount of traffic you are getting and therefore your chances to get conversions.

Recommended Bid

Having an awesome offer and beautiful creatives won’t help you if you don’t have the right bid for it. Not only the GEO affects the bid you should set, but also the device, the OS, or every other specific targeting you choose. Don’t forget – you are competing with other advertisers for each impression, every impression you lose could have been your next conversion. 

At each point, you can use our recommended rate card or contact our account managers to get up-to-date bids.

Add our Postback link

Adding a postback will significantly help you optimize your campaigns. In addition, our account managers will be happy to guide you through the optimization process. If you have the will, we have the way!

Don’t have an account manager yet? If you spend over $200 daily, you’ll get a dedicated account manager from our team.

Bid adjustments by publisher feed

Last but not least, and probably the most important tip we can share.

In push campaigns, there is no connection between the user and the source. Therefore, instead of blacklisting/whitelisting sources and potentially losing great users, we allow you to set a different bid for each publisher feed – allowing you to optimize your campaign a lot more accurately and reaching a positive ROI faster.

You can read about how to adjust your bid here.

Looking for additional traffic? duplicate your campaign and start buying floating banner as well!

Advertiser Tip: Anti-Virus Ad Spend Experiencing a Huge Spike!

COVID-19 isn’t the only dangerous virus people want to steer away from! One of the verticals going through a big spike over the past three months is anti-virus software ads.

At AdMaven, we witnessed an unprecedented 102% increase in spend on this category between February and March and an additional 95% spike in April. This means that the ad spend on this vertical tripled between February and April!

With so many people at home it isn’t surprising that this vertical is experiencing such growth. After all, people are more reliant than ever on their devices to stay informed, connected, and entertained.

Don’t miss the wave! The ads are performing well across all types of ad formats including push, pop, and floating push.