Top 5 Benefits of Conversion Tracking

Implementing Conversion Tracking for a campaign may cause technical problems for affiliate marketers but not using a Postback URL for tracking is the number one mistake you can make as an affiliate. 

It allows you to know where your conversions derive from, so you can increase your profits and unleash the full potential of your campaigns.

Conversion tracking is important because it allows affiliate marketers to track and attribute conversions to their affiliate marketing campaigns.

analysis converstion tracking

Here are the 5 benefits you will gain from using conversion tracking 

  1. One dashboard to rule them all
    We know how confusing and exhausting it can be to work with several different platforms and tracking tools. Using Conversion tracking will feed AdMaven’s platform with the results of the campaigns. Conversion tracking will allow you to get all the information you need in one dashboard.
  2. Measure ROI
    ROI is a key performance indicator for measuring the success of your campaign.
    Tracking conversions will help you understand:
    • How many conversions you have got.
    • How much revenue you have earned from running your campaign. Comparing these parameters to your cost equals ROI.
      By using Conversion tracking, you will be able to calculate your ROI a lot faster and easier and conclude accordingly.
  3. Make Adjustments and Optimize
    ROI is not always enough. We want you to make profits, and lots of them!
    Conversions can be shown per source, GEO, device, operating system, and many more segments, rather than only at the campaign level.
    This will allow you to check what segments are profitable for you and which ones require attention, and as a result – optimize more accurately.
  4. Get Better Tips From Our Experts
    We have a team of experts with a purpose – they want you to be profitable!
    By tracking your conversions, you get the chance to get unique and focused advice from our team of experts, who will help you with adjustments and tactics that can improve your campaigns significantly.
  5. Use Your Data To Expand Your Business
    Conversion tracking gives you an important ability which is the ability to focus. Focus on the segments that work well and leave those who don’t, focus on the right price, GEOs, and browser versions, and ditch the ones who drag your campaign performance down. Working that way will gain you a much better understating of what you should concentrate on, which is critical for your campaigns to work, not only with AdMaven.

To learn more about how to use conversion tracking with AdMaven, please read this article

Play it right and make money with sports events traffic

sports events

In this post, we’ll try and give you some ideas on how to best monetize sporting events as affiliates.

Timing is everything

First, a simple rule sometimes missed by affiliates: don’t forget to set your campaigns to run on the days and hours of the events. It’s recommended to start running the campaigns at least three hours before the actual sporing event, because users will be looking for the live streaming channels in advance.

The bigger the event, the bigger the traffic and the better it converts if played right. Adjust your campaign to be global or geo-oriented, according to the match and phase of a tournament. International sporting events usually draw the attention of people all over the world, but it also depends on the schedule. If a game is played when people on one side of the world are asleep, then you won’t get traffic from that area. Timing is everything, so watch the clock and make smart choices.

Cool Timeline

December 9

FIFA Club World Cup – Japan

November 6

UEFA Nations League – Italy

July 24

Archery – 1/8 Eliminations Results

July 24

Basketball 3×3 Session 4

July 24

Football – New Zealand vs United States

July 24

Football – Netherlands vs Brazil

July 24

Football – Japan vs Great Britain

July 24

Football – Sweden vs Australia

July 24

Basketball 3×3 Session 3

July 24

Football – China vs Zambia

Use the right offer

While many offers might convert and show an increased performance, there are some offer verticals that stands above all.

Our experience shows that VPN and Proxy apps and subscription (either mobile or desktop) work great as well as VOD offers, sports bet offers, dating and even casino.

Offer

Pick the correct ad formats

Push ads and in-page push are the number one formats for monetizing sports events traffic.

They blend perfectly with the websites users are watching matches on, and appear exactly on the right tune.

New tab pops will also perform well as they grab the user’s attention.

It’s important that you test those formats on small sporting events, to see how they perform for you, so when the huge events come, you’ll be ready for them.

in-page push

Creative, creative, creative

While many run similar offers of the same verticals, there are some affiliates that have the entire flow in place.

Try and adjust your offer creatives, landings and pre-landings to match the event and be even more specific and adjust them per match. This can increase results by 50%

creative live video

Buy the suitable traffic SubID

AdMaven has 24/7 support representatives in place. Use them to get insights about preferred traffic sources and receive free tips from the real experts.

We are available at all times on the little chat button on the platform or by email: advertisers@ad-maven.com