AdMaven Insights: Can Amazon Surpass Google’s Advertising Power?

Can Amazon become the new Google?

Check out this new article from NextBigFuture, in which AdMaven helps explaining one of the biggest trends shaping the online advertising industry.

Google and Amazon were the top two US companies with the highest search ad revenue share in 2019. Both these giants are an advertising goldmine for businesses and marketers. While Amazon started as an eCommerce platform, its growth is challenging some of the advertising capabilities which Google has dominated over the past decade.

Discover the opportunities that these changes are bringing for publishers and advertisers, as well as the key differences that make these two ad networks unique.

[Read full article]

HOW WILL CHROME 80 AFFECT YOU?

Many of you have been asking about the impact of Google Chrome 80, in particular around changes on push notifications. The latest Chrome version introduced quieter notification permission UI across mobile and desktop.

What does this mean?

  • Users who repeatedly deny notifications across websites will be automatically enrolled in the quieter notifications UI.
  • Sites with very low acceptance rates will be automatically enrolled in quieter prompts. They will be automatically unenrolled once the user experience is improved.

What does it look like?

admaven chrome 80 push notifications

What can I do?

✔ Remember that push notifications are alive and kicking! They’re still a very efficient format and the decrease in opt-in subscriptions isn’t significant for now… so don’t underestimate how effective they will be in the near future.

✔ Learn more about our Floating Push, our latest format which provides an amazing alternative for advertisers. These in-page ‘push-like’ ads work across any device & browser and bring unprecedented ROI for Advertisers. Learn more.

✔ Speak with an AdMaven account manager today to learn more about the implications of this update on your site’s monetization. Get in touch.

AdMaven’s Highlights from Affiliate Summit West 2020

Affiliate Summit West 2020 took place last week at the Paris Las Vegas Hotel, and it was an amazing opportunity for us to meet with so many of you.

Whether you were able to attend or not, here are some key highlights from the event:

  1. Chrome 80 release
    There’s a lot of talk around the latest Chrome version with the introduction of a quieter notification permission UI. Google will automatically enable Chrome’s quiet notification UI under two conditions. Firstly, users who repeatedly deny notifications across websites will be automatically enrolled in the quieter notifications UI. Secondly, sites with very low acceptance rates will be automatically enrolled in quieter prompts. They will be automatically unenrolled once the user experience is improved. Google is encouraging publishers and developers to read their best practices. Read more.
  2. AdMAven’s New Ad Solutions
    The summit was a fantastic opportunity to unveil AdMaven’s latest additions to our product suite, including our brand new Native Floater Ads (in-page push), which fully integrate into the user experience and bring unprecedented eCPM for publishers and ROI for advertisers. In addition, two new formats were shown for the first time at the event and we already have early BETA users enjoying them (get in touch to find out more if you’d like to find out more!)
  3. Subscription on the rise as a revenue model
    While Apple recently changed App Store rules around subscriptions, this revenue model is still growing and becoming increasingly important to app developers and publishers. Subscriptions are now the primary way many non-gaming apps generate revenue. 97% of consumer spending in the top 250 U.S. iOS apps was driven by subscriptions, and 94% of the apps used subscriptions. On Google Play, 91% of the consumer spending was subscription-based, while 79% of the top 250 apps used subscriptions.
  4. Building so many friendships
    Last (but not least!), a highlight for all of us at AdMaven was the ability to meet with so many colleagues, clients, and industry peers. This conference for us was a fantastic way to connect and build amazing relationships with so many of you – whether it was in AdMaven’s booth, at one of the dinners we hosted, or at our party at Hakassan Nightclub. We are excited to continue working and innovating together beyond the event.

We are already looking forward to 2021!

If you are still not registered to our platform, sign up at the top right corner of the screen.