HOW YOU SHOULD PLAY IT RIGHT with sports events

HOW YOU SHOULD PLAY IT RIGHT with sports events

Posted: 2021-06-07
sports events

Timing is everything

First, a simple rule sometimes missed by affiliates 😉 Don’t forget to set your campaigns to run on the days and hours of the events. Its recommended to start running the campaigns at least three hours before the actual event as users looking for the live streaming channels in advance and traffic starts showing by then.

The bigger the event the bigger the traffic and the better it converts if played right. Adjust your campaign to be global or geo oriented according to the match and phase of a tournament.

We have added a link to the event schedule so you will have it ready with you at all times:

Cool Timeline

December 9

FIFA Club World Cup – Japan

November 6

UEFA Nations League – Italy

July 24

Archery – 1/8 Eliminations Results

July 24

Basketball 3×3 Session 4

July 24

Football – New Zealand vs United States

July 24

Football – Netherlands vs Brazil

July 24

Football – Japan vs Great Britain

July 24

Football – Sweden vs Australia

July 24

Basketball 3×3 Session 3

July 24

Football – China vs Zambia

Use the right offer

While many offers might convert and show an increased performance, there are some offer verticals that stands above all.

Our experience shows that VPN and Proxy apps and subscription either mobile or desktop work great as well as VOD offers, igaming sport bet offers, dating and even casino.


Pick the correct ad formats

Push and in-page push are the number one formats for monetizing sports events traffic.

They blend perfectly with the website users are watching matches on, and appear exactly on a relevant timeframe.

New tab pops will also perform well as they take the user attention onto the full screen ad.

Its important that you test those formats on small events to see how they perform for you, so you are ready for the real stuff.

in-page push

Creative, creative, creative

This is a tip to remember. While many run similar offers of the same verticals, there are some affiliates that has the entire flow in place.

Try and adjust your offer creatives, landings and pre-landings to match the event and be even more specific and adjust them per match. This can increase result by 50%

creative live video

Buy the suitable traffic subids

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