HOW YOU SHOULD PLAY IT RIGHT with sports events

Posted: 2021-06-07
sports events

Timing is everything

First, a simple rule sometimes missed by affiliates 😉 Don’t forget to set your campaigns to run on the days and hours of the events. Its recommended to start running the campaigns at least three hours before the actual event as users looking for the live streaming channels in advance and traffic starts showing by then.

The bigger the event the bigger the traffic and the better it converts if played right. Adjust your campaign to be global or geo oriented according to the match and phase of a tournament.

We have added a link to the event schedule so you will have it ready with you at all times:

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  • June 6 2021 7:00 PM

    Denmark – Finland

    Denmark – Finland

    June 6, 2021
  • June 11 2021 9:00 PM

    Turkey – Itay

    Turkey – Itay

    June 11, 2021

    this is a story!

  • June 12 2021 6:00 PM

    Wales – Swizerland

    Wales – Swizerland

    June 12, 2021
  • June 12 2021 10:00 PM

    Belgium – Russia

    Belgium – Russia

    June 12, 2021
  • June 13 2021 4:00 PM

    England – Croatia

    England – Croatia

    June 13, 2021
  • June 13 2021 7:00 PM

    Austria – North Macedonia

    Austria – North Macedonia

    June 13, 2021
  • June 13 2021 10:00 PM

    Netherlands – Ukraine

    Netherlands – Ukraine

    June 13, 2021
  • June 14 2021 4:00 PM

    Scotland – Czech Republic

    Scotland – Czech Republic

    June 14, 2021
  • June 14 2021 7:00 PM

    Poland – Slovakia

    Poland – Slovakia

    June 14, 2021
  • June 14 2021 10:00 PM

    Spain – Sweden

    Spain – Sweden

    June 14, 2021
  • June 15 2021 7:00 PM

    Hungray – Portugal

    Hungray – Portugal

    June 15, 2021
  • June 15 2021 10:00 PM

    France – Germany

    France – Germany

    June 15, 2021
  • June 16 2021 4:00 PM

    Finland – Russia

    Finland – Russia

    June 16, 2021
  • June 16 2021 7:00 PM

    Turkey – Wales

    Turkey – Wales

    June 16, 2021
  • June 16 2021 10:00 PM

    Italy – Switzerland

    Italy – Switzerland

    June 16, 2021
  • June 17 2021 4:00 PM

    Ukraine – North Macedonia

    Ukraine – North Macedonia

    June 17, 2021
  • June 17 2021 7:00 PM

    Denmark – Belgium

    Denmark – Belgium

    June 17, 2021
  • June 17 2021 10:00 PM

    Netherlands – Austria

    Netherlands – Austria

    June 17, 2021
  • June 18 2021 4:00 PM

    Sweden – Slovakia

    Sweden – Slovakia

    June 18, 2021
  • June 18 2021 7:00 PM

    Croatia – Czech Republic

    Croatia – Czech Republic

    June 18, 2021
  • June 18 2021 10:00 PM

    England – Scotland

    England – Scotland

    June 18, 2021
  • June 19 2021 4:00 PM

    Hungary – France

    Hungary – France

    June 19, 2021
  • June 19 2021 7:00 PM

    Portugal – Germany

    Portugal – Germany

    June 19, 2021
  • June 19 2021 10:00 PM

    Spain – Poland

    Spain – Poland

    June 19, 2021
  • June 20 2021 7:00 PM

    Italy – Wales

    Italy – Wales

    June 20, 2021
  • June 20 2021 7:00 PM

    Switzerland – Turkey

    Switzerland – Turkey

    June 20, 2021
  • June 21 2021 7:00 PM

    North Macedonia – Netherlands

    North Macedonia – Netherlands

    June 21, 2021
  • June 21 2021 7:00 PM

    Ukraine – Austria

    Ukraine – Austria

    June 21, 2021
  • June 21 2021 10:00 PM

    Finland – Belgium

    Finland – Belgium

    June 21, 2021
  • June 21 2021 10:00 PM

    Russia – Denmark

    Russia – Denmark

    June 21, 2021
  • June 22 2021 10:00 PM

    Czech Republic – England

    Czech Republic – England

    June 22, 2021
  • June 22 2021 10:00 PM

    Croatia – Scotland

    Croatia – Scotland

    June 22, 2021
  • June 23 2021 7:00 PM

    Sweden – Poland

    Sweden – Poland

    June 23, 2021
  • June 23 2021 7:00 PM

    Slovakia – Spain

    Slovakia – Spain

    June 23, 2021
  • June 23 2021 10:00 PM

    Portugal – France

    Portugal – France

    June 23, 2021
  • June 23 2021 10:00 PM

    Germany – Hungary

    Germany – Hungary

    June 23, 2021
  • June 26 2021 7:00 PM

    2nd in Group A – 2nd in Group B

    2nd in Group A – 2nd in Group B

    June 26, 2021
  • June 26 2021 10:00 PM

    1st in Group A – 2nd in Group C

    1st in Group A – 2nd in Group C

    June 26, 2021
  • June 27 2021 7:00 PM

    1st in Group C – 1st in Group C

    1st in Group C – 1st in Group C

    June 27, 2021
  • June 27 2021 10:00 PM

    1st in Group B – 3rd in Groups A/D/E or F

    1st in Group B – 3rd in Groups A/D/E or F

    June 27, 2021
  • June 28 2021 7:00 PM

    2nd in Group D – 2nd in Group E

    2nd in Group D – 2nd in Group E

    June 28, 2021
  • June 28 2021 10:00 PM

    1st in Group F – 3rd in Groups A/B or C

    1st in Group F – 3rd in Groups A/B or C

    June 28, 2021
  • June 29 2021 7:00 PM

    1st in Group D – 2nd in Group F

    1st in Group D – 2nd in Group F

    June 29, 2021
  • June 29 2021 10:00 PM

    1st in Group E – 3rd in Groups A/B/C or D

    1st in Group E – 3rd in Groups A/B/C or D

    June 29, 2021
  • July 2 2021 7:00 PM

    Winner R16 match 6 – Winner R16 match 5

    Winner R16 match 6 – Winner R16 match 5

    July 2, 2021
  • July 2 2021 10:00 PM

    Winner R16 match 4 – Winner R16 match 2

    Winner R16 match 4 – Winner R16 match 2

    July 2, 2021
  • July 3 2021 7:00 PM

    Winner R16 match 3 – Winner R16 match 1

    Winner R16 match 3 – Winner R16 match 1

    July 3, 2021
  • July 3 2021 10:00 PM

    Winner R16 match 8 – Winner R16 match 7

    Winner R16 match 8 – Winner R16 match 7

    July 3, 2021
  • July 6 2021 10:00 PM

    Winner QF2 – Winner QF1

    Winner QF2 – Winner QF1

    July 6, 2021
  • July 7 2021 10:00 PM

    Winner QF4 – Winner QF3

    Winner QF4 – Winner QF3

    July 7, 2021
  • July 11 2021 10:00 PM

    Winner SF1 – Winner SF2

    Winner SF1 – Winner SF2

    July 11, 2021

Use the right offer

While many offers might convert and show an increased performance, there are some offer verticals that stands above all.

Our experience shows that VPN and Proxy apps and subscription either mobile or desktop work great as well as VOD offers, igaming sport bet offers, dating and even casino.

Offer

Pick the correct ad formats

Push and in-page push are the number one formats for monetizing sports events traffic.

They blend perfectly with the website users are watching matches on, and appear exactly on a relevant timeframe.

New tab pops will also perform well as they take the user attention onto the full screen ad.

Its important that you test those formats on small events to see how they perform for you, so you are ready for the real stuff.

in-page push

Creative, creative, creative

This is a tip to remember. While many run similar offers of the same verticals, there are some affiliates that has the entire flow in place.

Try and adjust your offer creatives, landings and pre-landings to match the event and be even more specific and adjust them per match. This can increase result by 50%

creative live video

Buy the suitable traffic subids

AdMaven has a 24/7 support representatives in charge. Use them to get insights about preferred traffic sources and receive free tips from the real experts.

We are available at all times on the little chat button on the platform or by email: Advertisers@ad-maven.com