Pop-up VS Pop-under – which one should you use?

Pop ads are offered by almost every ad network in existence. The reason is simple – it’s still one of the most effective, engaging ad formats, and it’s very much alive and well in 2023, despite the fact that it’s been around since the 90s. On average, the CTR for pop ads is 6 times higher than that of display banners. Pop ads also offer much better conversion than other ad types, sometimes boosting the ROI by as much as 250%. It’s no wonder pop ads are popular among publishers and advertisers. 

The term “pop advertising” covers a few different pop ads. The two most important ones are pop-ups and pop-unders. As the names suggest, there’s a significant difference between these two – pop-ups are displayed on top of the website, often covering part of the content, or all of it. Pop-under ads open in the background, usually in a new tab or a new window. The user doesn’t see the pop under until they close the browser.

Pop unders are a less invasive form of pop ads, which makes them useful in case you’re worried about interrupting or annoying your users with a pop up ad. There are many instances in which you don’t want to stop the flow of a user’s engagement. For example, if a user is in the middle of selecting a product, reading the description of an event or clicking on a CTA button that’s important to you. In these cases, you shouldn’t disrupt the continuity of an interested, engaged user. Pop-unders are more subtle, and the user will see them after he’s finished with his current flow. Pop unders offer a better user experience, and a more subtle way to advertise.

Still, sometimes you want to grab the attention of the user, and pop unders can be missed or closed without receiving the user’s attention. Pop ups, on the other hand, are much harder to miss or to ignore. Pop ads may help you make more sales, turn leads into paying customers, sign up new users etc. 

Pop-unders are a type of advertising that can be effective even with a limited budget because they have a high click-through rate (CTR) of up to 7% and a relatively low cost-per-click. These ads are shown only once a day to unique users, which helps to minimize non-target traffic and save money. Additionally, popunders are separate from the publisher’s content, so they won’t interfere with or alter the design of your website.

Pop-unders may be less effective or visible for mobile users, so if most of your traffic is from smartphones, you might need to use pop ups instead. 

As always, the key to success in digital advertising is knowing your audience and what kind of ad works better for them. 

Digital Advertising Trends for 2023: Marketing Automation

What’s waiting for us in 2023, in terms of digital advertising? As advertisers and publishers who use ad networks, it’s important to keep up to date in the current and future trends of digital marketing. We’ll try and help you do just that. And first up – automation.

What is digital marketing automation?

Digital marketing automation is the use of software and technology to automate marketing tasks and processes, such as email marketing, social media marketing and ad targeting. 

Why should you use automation?

Some advantages of digital marketing automation include:

Increased efficiency: automation allows you to set up marketing campaigns and processes once, and then let the software handle the execution of those tasks. This saves time and resources that can be better spent on other areas of your business, such as customer service, content creation and more.

Better targeting: automation tools allow you to segment your audience and tailor your marketing messages to specific groups of people. This way, you can create more effective marketing campaigns and achieve higher conversion rates.

Improved customer experience: digital marketing automation helps you deliver personalized, relevant content to your customers at the right time, which can improve their experience with your brand.

Enhanced data analysis: advanced analytics capabilities are often coupled with automation tools. This way, you can track the success of your campaigns and make data-driven decisions about your marketing strategy.

Cost savings: who doesn’t want to save a bit of money? Automation can help you streamline your marketing efforts, reducing the need for manual labor and potentially lowering your overall marketing costs.

Common digital marketing tools

  1. Email marketing: these tools allow you to create and send automated mail messages, such as welcome emails, abandoned cart emails, and newsletters. Examples include Mailchimp, Constant Contact, and Sendinblue.
  2. Social media automation: there are so many social media channels, it’s hard to keep track and publish content efficiently on all platforms. Automation tools allow you to schedule and publish social media posts, as well as track and analyze your social media performance. You can try using Hootsuite, SocialPilot and Sprout Social.
  3. Marketing automation platforms: these tools combine a range of marketing automation features, such as email marketing, social media marketing, ad targeting, and CRM, in a single platform. Examples include Marketo and Pardot.

Automation mistakes you should avoid

  1. Failing to segment your audience: this can lead to generic, one-size-fits-all marketing campaigns that are less effective at converting customers. Know who you’re talking to, in order to send the right message to them.
  2. Non-personal marketing messages: another mistake is failing to personalize marketing messages based on the specific interests and needs of different audience segments. This can result in a lack of relevance and impact.
  3. Not setting clear goals and metrics: without clear goals and metrics in place, it can be difficult to determine whether your automation efforts are successful. Don’t just run with it – make sure to set clear goals and track the metrics that matter most to your business, and check them on a regular basis.
  4. No testing: it’s important to test and optimize your automation campaigns to ensure that they are performing as well as possible. This may involve A/B testing different subject lines, call-to-actions, or other elements of your campaigns.
  5. Relying too heavily on automation: automation can be a powerful tool, but it’s important to remember that it’s not a substitute for human interaction. Make sure to find a balance between automation and personalized, human-to-human communication with your customers.

Ad Networks: A Powerful Tool for Bloggers Looking to Make Money

Ad networks, like AdMaven, are a great way for bloggers to earn money from their content and grow their audience. Here are some key benefits of using ad networks:

It’s easy to monetize your blog with an ad network: you don’t really need any selling skills! If you’re a small blogger (and not a big influencer), you may not have the time or resources to individually negotiate advertising deals with brands. An ad network makes it easy to monetize your blog by providing a platform for advertisers to bid on ad space on your site. All you have to do is sign up for an account and add some code to your site to display the ads.

Reaching a wider audience: ad networks give advertisers and publishers more opportunities to buy or sell ad space. This is the backbone of a good, free market – supply and demand. So, even if you are a “small fish”, with a small blog, you’re in the game and can earn money quickly and easily.

A variety of ad formats: ad networks offer a range of ad formats, including display ads, popunders, interstitials and more. This way, you can choose the ad format that best fits your blog and your audience.

Detailed reporting and analytics: you can’t really know how the monetization is going without real numbers. Most ad networks offer detailed reporting and analytics tools that help you track the performance of the ads you display in your blog. This can be helpful for bloggers who want to understand how their ads are performing and make data-driven decisions about their advertising strategy. If you see that no one is clicking a certain type of ad, you can just easily switch to another format that better suits your needs.

No need to wait for the money to accumulate: with AdMaven, for example, you don’t need to wait in order to get paid. A low payment threshold guarantees you’ll get at least some money very quickly, even if you don’t have a lot of traffic in your blog.

Diversifying your income streams: as a blogger, it’s important to create different income streams to ensure that you’re not relying too heavily on any one source of revenue. Ad networks can help you do this by providing another source of income for your blog.

Overall, ad networks can be a great way for bloggers to monetize their content, reach a wider audience, and diversify their income streams. By joining AdMaven (the best ad network around!) and displaying ads on your blog, you can start earning money from your content and grow your blog into a successful business.

The problems with Ad Blockers – and our Solution

Ad blocking browser add-ons, which are designed to block online ads, have become increasingly popular in recent years. Almost 43% of users all over the world have some sort of ad blocking extension on their browser. In India and Indonesia, ad block usage is particularly high – around 50%-60%. Users of ad blocking solutions say they feel there are too many ads on the internet. While ad blockers may seem like a convenient way for users to avoid annoying and disruptive ads, they actually have negative consequences for both digital marketing and small businesses.

AdBlock hurts digital marketing by reducing the effectiveness of online ad campaigns. When ads are blocked, businesses are unable to reach their target audience and generate clicks, likes, and shares. This can make it difficult for advertisers to promote their products and services, and can ultimately lead to reduced sales and revenue.

Furthermore, adblock undermines the business model of many websites, which rely on advertising revenue to survive. When ads are blocked, these websites are unable to generate the income they need to continue operating. This can result in a less diverse and less interesting internet, as the voices of smaller and independent websites are drowned out by larger and more established websites.

In addition, adblock can create a false sense of security for users. While adblock may prevent users from seeing ads, it does not protect them from malware and other online threats such as ransomware. In fact, adblock can actually make users more vulnerable to these threats, as it can prevent users from seeing warning messages and alerts that are displayed in ads.

Are you running a campaign and worried about Ad Blockers? Is your website losing revenue because of adblock? We have a solution!

We offer two simple ways to integrate this solution into your website.

Simple Javascript Anti Adblock code: Can be implemented on any website, however, may require updates from time to time.

Server to Server integration: Adblock tools and easylists are constantly updated. To battle that, this script updates itself according to the latest Adblock list changes – it requires some minor development skills but the outcome is a bulletproof Adblock solution!

Using AdMaven’s Adblock solution is the way to make sure your ads generate the maximum profit possible.

Interstitial Ads: Advantages and Best Practices

It’s not easy to grab the user’s attention these days. The ads are everywhere, and even without ad-blockers, people sometimes ignore the messages we want them to see. These days, there are some interesting ad formats that can help publishers and advertisers push the message through – pop ads, push notifications, popunders and our full-screen favorite – the interstitial ad.

What is an interstitial ad?

Interstitials are full-screen ads – they cover the entire screen (mobile or computer screen) and they usually appear when the user moves between content pieces. For example, when a user clicks on a “next” link, they may see an interstitial ad. Interstitials can also appear inside apps (especially games): the ad presents when the user levels up or gets a bonus. The idea is to show interstitials naturally, and interfere as little as possible with the flow of content usage. 

Interstitial ad types

Interstitials can take many forms: it can be an image, text, rich media or even video. The users have an option to watch the ad or skip it, using the X button. Usually, tapping on any other part of the ad, will take the user to the landing page. When it’s a video interstitial, there are usually a few seconds in which the user can’t navigate away from the ad, making it a very effective form of advertising (the delay is usually no longer than 5 seconds).

interstitial admaven

The Advantages of interstitials

Interstitials are super-popular in the advertising arena, since they are compelling and solve banner blindness. Developers, marketers, advertisers and publishers – everybody loves them. Their high impression rate, which means higher CTR.

The ads grab the user’s attention and they need to consider it before closing it. They offer high viewability and user engagement.

They usually show when a user is already engaging with your site’s content, so this means you already have their attention.

Google and interstitial ads

You want to use interstitials wisely, since Google might penalize your website if you are not using this type of ad correctly. 

According to Google’s guidelines: “Intrusive interstitials and dialogs are page elements that obstruct users’ view of the content, usually for promotional purposes”. 

Google understands that sometimes you need to cover the content in order to relay a message to your users, but it also says that “interstitials make it hard for Google and other search engines to understand your content, which may lead to poor search performance”.

So, if SEO is important to your website, you need to consider your interstitial strategy. However, there are a lot of websites who rely on PPC traffic and social media, and don’t invest in SEO. A website doesn’t need perfect SEO in order to succeed and make money, and if that’s the case for your site, you can use interstitials more freely.

Interstitials best practices

Since an interstitial ad covers the content and forces the user to consider it, you need to be careful and use it moderately, otherwise you’re going to alienate and annoy your users, which is never a good idea.

Here are some actions to avoid:

  • Don’t put an interstitial after every action.
  • Avoid interstitials upon app load or exit.
  • Don’t display back-to-back interstitials.
  • Don’t launch an interstitial unexpectedly, in the middle of a user action.

Displaying an interstitial when the user navigates from one page to another is acceptable.

Remember: interstitials are best for linear user experiences. There should be clear start and stop points, and the ads should merge into the natural flow of user engagement. When the user pauses, that’s the best time to display an interstitial ad.