Interstitial Ads Best Practices

Posted: 2023-03-28

Interstitial ads are eye-catching, attention-grabbing, and impossible to ignore. They are full-screen ads, making them impossible to miss. Your message is front and center, ensuring that your website visitors will see it and there’s a good chance they’ll click it.

Interstitials are also incredibly versatile. They can be used to promote just about anything, from new products to special offers to upcoming events. And because they are so attention-grabbing, they are the perfect way to increase conversions and drive sales.

For publishers, the best thing about interstitial ads is that they are an incredibly effective way to monetize your website. By displaying interstitials, you can earn money from advertisers, helping you to offset the costs of running your website and even generate a profit.

Here are some best practices for using interstitials, ways to make the most of them, and common mistakes to avoid. We’ve also added interesting facts and stats about interstitials.

Best Practices for Using Interstitials

Timing is Everything

The timing of your interstitial is crucial. You don’t want to display it too soon, or your visitors may leave your website before seeing your content. Similarly, you don’t want to display it too late, or your visitors may have already left. A good rule of thumb is to display your interstitials after your visitors have finished reading an article or viewing a page.

Keep it Short and Sweet

Your interstitial should be displayed for a short time. You don’t want to bore your visitors with a lengthy ad that takes forever to load or scroll through. Keep it simple, with a clear message and a call-to-action.

Grab the user’s attention even more

Try shocking or very prominent content that catches the eye. Don’t overdo it – ads can be fresh and slightly controversial, but don’t choose offensive or blunt interstitials.

Also, using a clickbait headline might increase the chances of users clicking on the ad. 

Don’t Overdo It

Overusing interstitials can quickly become annoying to your visitors. Limit the number of interstitials you display, and make sure they are relevant to your website’s content.

Test, Test, Test

Test different variations of your interstitials to see which ones are more effective. Use analytics to measure the success of each variation, and adjust accordingly.

How to Make the Most of Interstitials

Interstitials can be a great way to promote products, services, or events. You can use them to highlight a sale, offer a discount code, or promote a webinar.

If you offer a free resource or newsletter, use an interstitial to encourage visitors to sign up. Offer an incentive, such as a free guide or ebook, to entice them to subscribe.

Affiliate marketers can use interstitials to link to an affiliate product, increasing the chances of your visitors making a purchase.

Interesting stats and facts about interstitial ads 

  • Interstitials are the second most popular format of ads – right behind reward advertisements.
  • Mobile interstitial ads are displayed in mobile games by 63% of casual developers and 47% of elite developers.
  • Interstitial ads have the highest rates of in-app conversion: over 20% on Android and almost 15% on iOS.
  • The United States had the highest eCPM for in-app full-screen interstitial ads in Android apps at 10.45 USD.

Common Mistakes to Avoid with interstitials

Overusing interstitials can quickly become annoying to your visitors. Limit the number of interstitials you display, and make sure they are spaced out.

Displaying irrelevant ads can decrease the effectiveness of your interstitials. Make sure your ads are targeted to your visitors’ interests.

Interstitials that are too intrusive, such as those that can’t be closed easily, can be frustrating to your visitors. Make sure your interstitials are easy to close and do not interrupt the user experience.

Ad Types, Advertising Tips, Blog