The holiday season, along with its shopping frenzy, is just around the corner and it’s time to buckle up because, by everybody’s predictions, this shopping season is going to be OUT OF THIS WORLD.
November is the ultimate shopping month with Black Friday and Cyber Monday, as well as Chinese Singles’ day.
It
seems like the Covid-19 situation is coming in handy this season as online
shopping has become shoppers’ favorite method.
This is exactly where we step in! We’ve gathered some tips and tricks to help you
optimize campaigns and maximize your sales.
Do your research
Google and spy tools are your best friends. You need to learn as much as you can about the market, the pricing, and the products. From the consumer point of view, you need to understand what are they buying? Does Covid-19 affect the products they buy? What is the average amount they spend during the holiday season? And so on.
From an advertiser’s point of view, you need to gather any available information about landing pages, creatives, targeting, and any other available information out there.
Once you’ve gathered enough data – it’s time to open your first campaign.
Start Early
It’s tempting to think that once you’d launch your campaign it will convert like crazy just because it’s the holiday season. What works for one advertiser, won’t necessarily work for another. Don’t wait for the last minute to start experimenting, start testing and optimizing now!
It’s not only the offers you should test – it’s landing pages, creatives, networks, keywords, products, and even ad types! Make sure you start the shopping season prepared.
Improve the shopping experience
In the past year, our shopping habits changed completely
due to social distancing.
The change was rapid, and it forced the online shopping platforms to step up
their game, and the affiliate world has no exceptions.
Make sure your landing page looks reliable, that all the important information such as prices and shipping are clear, that the navigation bar is accessible, etc.
Make sure that your landing page loads quickly, especially for mobile offers (Mobile users have higher bounce rates), always keep in mind to make the shopping process easy.
Offer discount deals, packages, and awards
Using a countdown, time-limited deals, or even location related specials may all increase your revenue!
For any questions or suggestions, please contact our devoted customer support.
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Happy Black Friday!