MARCH 2019 HOTTEST TREND FOR PUBLISHERS

Content-Blocking is the biggest new trend in Push Monetization. March 2019 is definitely going to be the Content-Blocking month, with many publishers started to test and implement this great monetization.
  AdMaven offers different methods for the Content-Blocking Push and assists different publishers to implement the right solution for their site but there are 3 main models that are most popular:

  1. Full Block – Publishers who want to be strict and share their content only with loyal users can place a Content-Blocking Push on all their content allowing access to it only to users who click “allow” on their push.
  2. 20-second Block – Publishers who are a little less strict but still want to share their content quickly only with loyal users, can implement a Content-Blocking Push that will present a 20-second window before the user reach the content. Users who allow the push will receive the content without any delays.
  3. Interstitial Push – Similar to the 20-second Block, the interstitial page will be presented only to users who didn’t allow push notifications from the site.
     

 Most websites are using one of the above versions, however, we give a tailor-made solution to each publisher based on his special needs, contact our account managers today to get yours.

MOBILE WORLD CONGRESS – THE LATEST UPDATES

We at AdMaven always strive to bring our publishers the best possible products. To do that, our various teams make sure to attend all major industry events, in order to stay updated with the latest tech developments and meet with all the top publishers and advertisers to hear directly from them about what they would like and what bothers them.
  We had a great time at MWC in Barcelona (https://www.mwcbarcelona.com/) and we accomplished a lot. We initiated several interesting cooperation on the tech side that should reduce your server costs and will increase optimization capabilities. We finalized several big cooperations that will go live in the next few months with world-leading advertisers and will increase CPM rates for our publishers.
  In addition, we gathered for you the hottest trends from Barcelona, relevant for anyone in the Publisher/Advertiser game:
Audio Ads – The audio advertising industry is starting to gain momentum and is attracting much interest.Native Ads – The big players are starting to see more and more competition from small and niche companies, as well as from Google.Video Ads – Many companies are battling with the ever-growing issue of ad fraud, causing a major decrease in advertisers budgets.App Installs – Many of the major advertisers had to reduce campaign budgets in 2018 due to ad fraud. Also, competition is growing from Facebook and Google, which entered the incent ads industry.Push Notifications – Double figure market growth every month during the past year, both by publishers and advertisers.
  So MWC wasn’t just about business, we had a great time, met amazing people and attended great parties.Whether you are one of our publishers or you would like to be, we hope you meet us in one of the next events, so contact our account managers and let us know so we can meet face to face.

ADMAVEN’S GUIDE TO A HIGHER CTR

Our campaign analysts are always looking for ways to improve and optimize your CTR.At any given time we have thousands of active campaigns running on our platform and earning, and there is no reason why you shouldn’t benefit from their experience. That is why we gathered for you 5 tips that will help you make it in the Push game and earn big: 

  • Emojis – One of the simplest ways to increase CTR. Emojis are welcoming. They catch the eye better than a few lines of text and they generate an immediate reaction from the user (just look at you last few WhatsApp messages). – https://getemoji.com/
  • Call To Action – Clear and colorful Call To Action images or buttons are very vivid to the user. They have an “inviting” look and attracts more clicks than a simple text of “click here to register”.
  • Tokens – The better the targeting, the higher the CTR. Make use of the tokens in our platform to engage with your users on a more personal level that will make them think your ad is aimed directly at them – ({city} token –  “Now 20% off for all Brooklyn residents”).
  • Language – Users react better to their own language. Receiving an ad in your native tongue feels much more close to home, more personal and as a result will increase loyalty and CTR.
  • Keep it short – The longer your text, the less people will read it. Your notifications shouldn’t be longer than 1-2 short sentences. Decrease the words they have to read – Increase the CTR.