Country Tiers 1, 2 & 3 – which is the best for your campaign?

Choosing the right demographic is essential to digital advertising. You need to know what audience is more likely to buy your product or click on your ad. Targeting is crucial for any successful campaign, and one of the most important things to consider is which country the user is from.

It doesn’t mean that all customers from country X are the same, but it’s a valid, solid starting point for defining your campaign and hopefully boosting your sales.

How do you decide which country you should target with your ad campaign? This is where country tiers can assist you.

What are country tiers?

Country tiers are lists of countries, sorted by different economic and financial factors. Simply put, the wealthiest nations, the ones that have the highest salaries and disposable income are ranked at the top. Less economically developed countries, with less resources, are ranked lower down the list. This way, advertisers can understand, at a glance, which countries are a better target for their campaign.

Generally speaking, ad networks divide countries into 3 different tiers (or groups): Tier 1 Countries, Tier 2 Countries and Tier 3 Countries.

Tier 1 Countries

These are considered the richest, most desirable countries for advertisers to attract customers from. Their economies are the most developed, and they attract big corporations that run huge campaigns there. They also have the highest level of competition (because many advertisers target them), and usually the CPC is the most expensive.

Tier 1 countries include, for example, the USA, UK, Canada, Spain and Sweden.

Tier 2 Countries

medium wealth but a lower level of disposable income and GDP, compared to Tier 1 countries. Because of that, there’s less advertising competition, and the Cost-Per-Click is lower.
In these countries, many of the people know English as a second or third language, but the advertising is usually done in their native tongue.

Example countries: Brazil, China, Costa Rica, Egypt, Estonia, Greece, Israel, Japan, Mexico, Poland, Qatar, Thailand, Turkey and more.

Tier 3 Countries

Developing countries, low wealth and no disposable income. There are a lot of African countries in this list. These countries usually don’t have great technological infrastructure, which means there are less people using the internet. These are the cheapest countries to advertise in, and there’s not a lot of competition there. Usually, only local businesses and the government advertise in tier 3 countries.

Some of the tier 3 countries are: Tunisia, Uzbekistan, Vietnam, Jordan, India, Armenia and Albania.

Tier 1 countries – pros and cons


  • Target audience is more likely to spend money because of a larger disposable income.
  • Higher payouts.
  • English is the main language.
  • Most customers have credit cards or other means of online payment.
  • Huge audience, especially on mobile phones.


  • Traffic is expensive – CPC rates are the highest.
  • Lots of competition.
  • Market saturation.
  • Regulations are strict.
  • High usage of ad blockers.

Tier 2 countries – pros and cons


  • Traffic volumes are super big.
  • CPC is cheaper than in tier 1 (although European countries in tier 2 are still pretty pricey).
  • A little less legal restrictions.


  • Traffic quality is slightly lower than in tier 1.
  • Lower payouts.
  • In some of the countries, credit card usage isn’t widespread and they rely on cash
  • You may need to translate your campaign to different languages.
  • People tend to spend less money.

Tier 3 countries – pros and cons


  • Traffic is very cheap
  • Competition is lower
  • There are very few legal restrictions, if at all.
  • Users don’t utilize ad blockers.


  • Low payouts.
  • Traffic quality can be poor, leads are hard to turn to sales.
  • You need to create a localized campaign, and that usually entails an extra cost.

Which country tier should you choose?

As with many other advertising considerations, there’s no single correct answer to that. Of course we all want to advertise to the wealthiest potential clients, but that’s not always the best strategy, and it really depends on the type of product you’re advertising and the budget you have.

Running campaigns for tier 1 countries only can be very expensive and you may be struggling for exposure because of the fierce competition. There’s usually more strict regulation, which can hinder marketing efforts. Another issue is market saturation – everybody wants to advertise to tier 1 countries and it’s hard to catch people’s attention.

Tier 2 countries can be a valid option for many advertisers, since the ad rates are lower and you may get a better ROI if you run a good campaign. It may also be the best place to start, if you have little experience in advertising and want to test the water before jumping into the deep end.

Take a look at the lists of Tier 2 countries, and think about your product, service or campaign. These are not poor countries by any means, but sometimes there are language barriers and cultural differences, and that’s why they are not in tier 1. Maybe you have a product that’s relevant for South Korea, Portugal or Qatar?

You may even want to consider tier 3 countries. Advertising there is cheap, there’s not a lot of legal restrictions and a lot of the users never even heard of ad blockers, which is an added bonus.

Come Visit Us At Affiliate World Bangkok & Meet The AdMaven Team!

Ready for another Affiliate World event?

If you’re an affiliate marketer, then chances are that you’re already familiar with the Affiliate World Conference – one of the most significant events in the industry. And if you’re not familiar with it, then you should definitely check it out!

The Affiliate World Conference is an excellent opportunity to network with other marketers, learn from the best in the business, and get your hands on the latest and greatest products and services.

AdMaven will be attending the upcoming conference in Bangkok, and we would love for you to visit our booth – #B16! Whether we are already working together or not, We’ll be there to answer any questions you have about our advertising formats, new traffic sources, or features that can help you reach new heights with your business!

We’ll be there from November 30th to December 1st, so if you’re attending, come to say Hi! With pleasure, we will discuss any and all potential business opportunities with you.

We hope to see you there.

If you have any inquiries that can’t wait for the event or wish to schedule a personal meeting, don’t hesitate to contact us today.

Push ads tips and stats you should know in 2022

Push ads

Push notification ads are one of the most effective ways to advertise. The trick is to keep a delicate balance, because these ads are considered by some to be more intrusive and can quickly start to have a negative impact on your campaign. Used correctly, however, push ads can be a wonderful addition to any advertising campaign. 

In order to use push notifications properly, there are a few important facts you should know about them. These facts and stats can help you plan your campaign and optimize the usage of the push ads. Here is some important information and tips on how to use push notification ads in the best possible way:

Push notification opening rate is 50% higher than that of a newsletter. A lot of people disregard their email notifications, or check for mail only once or twice a day. Push notifications can reach those people more easily, and they also attract more attention from the user. That doesn’t mean, of course, you should forego email marketing – just be aware of the differences and adjust your campaign accordingly.

The average phone in the US receives 46 push notifications every day from apps and advertisers (despite the fact that only about 50% of apps use push notifications). The question is – which users are more likely to opt-in for push ads? The answer is that Android users have a higher opt-in rate than iOS users – 81% vs 51%. That’s because Apple makes it harder to opt-in for push notifications. This and more, web push notifications are not available on iOS. 

If you want to know which browser is the leader of push web subscribers, then the answer is Chrome. All browsers support push notifications, but since Chrome is the most popular by far, it’s also where most of the push subscribers are – 90% of them use Chrome.

When is the best time to send a push? The stats show that during the afternoon and evening hours, the delivery rate for push notification is 60%. The best reaction rate achieved for push ads is Tuesday. It also largely depends on your target audience:

  • Working people: 9 am, 12-2 pm, 9-11 pm
  • Young mothers: 11 am-12 pm, 7 pm-8 pm
  • Middle-aged housewives: 12-2 pm, 9-11 pm
  • Students: 9-12 am, 7-2 am.

You should note that despite the fact that push ads are effective, the users still consider them irritating, mostly because they are distracting or not relevant. Make sure you know your audience inside and out, send only relevant push notifications and don’t overdo it, otherwise you’ll annoy your users.

Web push notifications CTR can vary between 15% up to 30%. This is a very important stat to consider, since it’s mostly up to you, your targeting and your campaign message. In order to keep the CTR high, you should consider: 

  • How many times does a user see the campaign?
  • The time the push ad is sent.
  • How does your notification look? Does it grab the attention of the user?
  • What is the message sent in the notification? Is it clear, concise and interesting?
  • Who do you target with the push notification?

Interesting to note – emojis improve push notifications CTR by around 5%.

When do users unsubscribe from push notifications?

Generally speaking, unsubscribes stay under 1% if you send no more than five pushes per week. For the best results, you should send no more than 3-5 notifications per week. 

These are the things users particularly hate about push notifications: when they are sent at the wrong time of the day, irrelevant push ads, expired offers and clickbait. In short, you should be honest, concise and time your push ads to perfection, in order to maximize your CTR and profits.

How to Earn More Money from your Website Traffic

Publishers are constantly trying to generate the best revenue possible, while keeping the right balance between ads, content and user experience. With that said, there’s quite a lot you can do in order to maximize your website’s revenue, even assuming that your traffic is the same.

Here are a few tips that will help you monetize your existing traffic more efficiently:

Use AdBlock bypass codes to show ads to 100% of your users

About 30% of the users use some sort of AdBlock on their browser – this is a pure loss of revenue for you as a publisher.

Using AdMaven’s AdBlock bypass solution, you will be able to show ads to 100% of your users and makeup to 30%-40% more revenue. These users aren’t used to seeing ads, so their value is sometimes higher than regular users.

Choose the right ad format and place it correctly on your website

There are many ad formats – from banners, pop ads, push notifications, sliders and more.
Each format has its own advantages and disadvantages, and each will work differently given a certain user behavior, traffic blend and site vertical. Once selected, you should place the ad at the page and timing that will suit the user’s behavior.

Configure the chosen ad formats correctly to maximum results

Ad formats can perform differently depending on how they are configured.

AdMaven has a few configurable factors that can affect the performance significantly such as global cap, session cap, frequency and time between ads display:

Cap of ads per user – The number of ads a user sees per time frame (usually 24 hours) is critical. Increasing those caps will show the user more ads and will yield higher revenue, up to a point where it starts damaging the user experience.

Consult with your account manager in order to find the best balance and set the cap correctly. In the end, there are no “magic” solutions. AdMaven offers you professionalism, experience, and dedication; those are the keys for our success.

To learn more about ways to increase your revenue, contact your account manager or CLICK HERE

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