Holiday marketing 2022 – stats and data

Black Friday, Cyber Monday, Christmas and New Year’s – the 2022 holiday season is upon us and it’s time to get ready, check your campaigns, verticals and budgets, and make sure you are prepared for the big rush. 

We’ve already created a comprehensive holiday marketing guide for you, but we also wanted to beef it up with some data and statistics. Here’s some interesting stats regarding the holiday shopping season of 2022, including eCommerce, email marketing, shopper’s behavior and more.

Holiday retail sales reached $789.4 billion in 2021, despite the lingering COVID-19 pandemic. In 2022, experts predict retail sales will reach up to $1.47 trillion. Online holiday sales are expected to grow by 11-15% year-over-year.

According to eMarketer, eCommerce sales will reach 16.3% of all retail sales in 2022.

Where do shoppers spend most of their money? According to Deloitte, the retail categories that lead the spending are accessories and clothing (21%), gift cards (19%), and food and beverages (14%). Fashion is as hot as ever, boys and girls! Technology rules, too: on Black Friday and Cyber Monday, Amazon’s best-selling products were all technology items.

Email marketing is still a powerful tool in Christmas of 2022, so you can still use it for great results. In 2019, for example, 68% of shoppers said they pay more attention to emails from companies during the holidays. Shoppers are looking for gift ideas and special offers – so reach out and give them what they want. Make sure your emails display well on mobile phones, because 42% of shoppers delete non-optimized emails for mobile devices.

Whether we like it or not, social media influencers carry a lot of… influence over the buyers – especially the younger crowd. 69% of shoppers who are 25-34 years old, say online influencers give them inspiration for holiday gifts. It’s not just influencers, but social media in general – 23% of Christmas US shoppers use social media when they are making purchase decisions.  Social commerce sales are expected to increase by 25% in 2022.

Be prepared for an influx of incoming messages, though. The projected increase in social media messages businesses will receive this year is 27% for Instagram, 19% on Twitter and 7% on Facebook. Response rates are on the decline, due to manpower shortages, but customers are impatient, so consider that when planning your holiday campaign. Make sure your social media team and customer service teams are prepared to handle the increased volume of messages.

85% of buyers prefer free shipping, and just 15% prefer fast shipping. Free shipping is a great selling point, and it’s a good idea to emphasize it in your campaigns.

Inflation and other financial woes mean that some shoppers will cut back on their spending. This isn’t to say they won’t spend at all, it just means they’ll buy differently. 53% of consumers plan to make smaller but more considerate purchases as gifts during their Christmas shopping. Think personal, intimate and interesting – that’s what the buyers want. 

Advertising & Marketing Tips – From Black Friday to Christmas 2022

November is nearly here, and it marks the beginning of a couple of months of shopping frenzy – from Black Friday (November 25th, 2022) to Christmas – the holidays are coming up fast. People are  buying gifts, food and decorations like there’s no tomorrow!

Are you ready for the holidays? Is your campaign and marketing strategy up to boot? Are you updated in all the hot trends and new fashions? Even if you aren’t, don’t worry – we’re here to get you up to speed with all the important info about marketing and advertising for November and Christmas 2022.

Start Early (like, right now)

Customers begin spending early: in 2021, more than half of the consumers in the US began holiday shopping before Thanksgiving, and 31% even began buying before Halloween. This is especially true for 2022 and the inflation it brought – people are trying to get the best deals (Black Friday and Cyber Monday offer great deals), so they won’t wait until the last minute. This means you have to be prepared right now!

Holiday content: gift guides are needed!

The fact that there are so many options, so many shops and gadgets and items to choose from, can be confusing to many people. An eBay survey showed that 56% plan to buy thoughtful gifts for the people they love this year. 30% say they plan to buy functional gifts and 23% want to buy essential items. So, people are looking for useful gifts that fit the person they buy them for. 

Do you have a niche you’re an expert in? Do you know all there is to know about fashion, beauty products or car accessories? Write it up! Create a unique, interesting gift guide with ideas for holiday gifts. Try hitting all sorts of budgets and personalities, in order to make your gift guide popular and maybe even viral.

Consumers are saturated and tired of advertising

People are getting dozens of newsletters, everybody is painting their ads in red and green, and push notifications are trying to be festive. Every advertiser, publisher and marketer out there is trying to get the attention of buyers. In order to do so, you need to be unique and compelling. You can’t just throw the old-and-known stuff at your users, with generic deals and offers. Try something new and exciting, an ad that gets people’s attention without being too aggressive, some useful content that can help them this holiday, and so on.

Remember mobile advertising

Mobile first, people. Mobile phones are the main traffic source for most websites these days. Some sites get 80% of their traffic from smartphones. People are shopping from cellular phones, and search engines are giving an advantage to websites who look and perform well on mobile phones.

Make sure your website or app work well for all phones, and check to see the ads appear properly and function on mobile phones. 

Social Media influencers have a huge impact

Consumers are looking for inspiration – they want to get great gifts for their loved ones, and ads don’t always offer heart-warming ideas. Polls show that over half of consumers say that social media has an influence on their holiday buying decisions, and data from Facebook shows that around 30% of US consumers think that influencers help them discover gift ideas during the holiday season. There’s no way around it – influencers have an effect, and you can utilize it to sell more.

Keep an eye on your budget

Since everybody is advertising fiercely, ad prices and CPC are rising – and it will stay this day through Christmas. Check your budget, increase it if necessary and remove caps in order to compete better. Also, make sure your campaign is always active, so you won’t miss out on this delicious traffic.

What should you promote?

E-Commerce sites: this is the most profitable ad type during the holiday season. There’s a ton of e-commerce activity, and most e-commerce sites with an affiliate program allow you to plant your cookie, which lasts for 30 days. 

Try buying pop ads to spread your cookie around. On Black Friday itself, we recommend setting up a push notification campaign to attract more buying users.

Sweepstakes: Stores are eager to attract customers and get their products out there. This is a perfect month to promote the gift card variant of sweepstakes. The mere opportunity of extra money in any of the major shopping chains has the potential to increase your ROI and attract a lot of leads.

Shopping-oriented Creatives: adjust your creatives to fit the holiday season. If you are promoting a dating offer or a Nutra offer, offer special holiday promotions. 

A Beginners Guide to Traffic Monetization

Are you looking to make money from your blog or website? Start by signing up to our platform – Click Here

So you have a website, you’ve worked hard on it and it’s finally picking up! At this point you’re probably wondering how to make money off of it.

This may seem hard to believe, but it’s actually relatively easy to monetize your website traffic if you know what you’re doing. The key is to find the right balance between advertising and user experience so that your visitors can enjoy your quality content, and come back to spend more time on your site without being overwhelmed by too many ads or not enough content.

Here is our beginners’ guide to get you started.

How is monetization related to your website?

It’s pretty simple, really. Website monetization is the process of turning incoming site traffic into revenue.

Your website offers content, that you work hard to improve daily. Instead of just offering users your content for free, you can target your traffic with ads, for which advertising networks (like AdMaven) will reward you, based on a variety of models such as CPM (cost per impression), CPC (cost per click), or CPA ( cost per action).

Ad networks connect the publishers’ quality traffic to the advertisers’ best-fit offers to create the highest revenue. In simple words – the idea is do display ads that your readers actually want to click on. Publishers are those who generate traffic, such as website owners. After partnering with an ad network, all you really need to do is continue to maintain your website content and traffic in order to reach your full potential of ad profit.

Does monetization require effort or resources from you as a publisher?

This is easy! The answer is NO, you don’t need to put a lot of effort or spend money in order to MAKE money from your website.

All you need to do is complete an easy sign-up and implementation process. After that, it’s our job to help you create a profit from your website. Your efforts should be concentrated around creating more useful, valuable content for your users.

register to admaven

Is your website ready to be monetized?

The main parameter to consider is the amount of traffic that comes to your site. The more traffic you have and the better the geographic breakdown is, the higher your profit will be.

Even if you don’t have a lot of traffic, you can still make money. If your website is still small, you can begin placing ads nonetheless. Just keep in mind that little traffic brings little profits, and you should aim to grow your audience, bring more traffic in and help the users stay longer in your website. Reaching tier 1 traffic (countries that have the wealthiest users, that all advertisers strive to have access to) will increase your profits dramatically.


admaven publisher report

Formats to choose from when monetizing your website

AdMaven Ad Network offers many ad solutions you can choose from. Let’s go over them before you choose:

Pop

The most popular, top-performing ad solution.

This ad appears when your user clicks anywhere on the page and opens in a New Tab, New Tab Under, or New Window – depending on the publisher’s preference.

When using this format, you can also choose to integrate our Adblock solution. Allowing the pop ads to reach all users, even if they have an Ad Blocker installed

Pop ads can be used alongside a variety of other ad formats, making them one of the most popular solutions among our publishers. Using this format will help you monetize 100% of your incoming traffic, from all GEOS and browsers, with much higher rates than “regular” display ad placements.

Adblock Solution

This additional function allows pop ads to reach all users even if they have an ad blocker installed. Due to the continuous increase in the use of ad blockers in browsers, this solution is crucial to prevent the loss of conversions.

This solution is available when using our pop ads.

There are two easy implementation options: either use JS code, which may require updates from time to time, or you can use Server to Server integration, where the script updates itself constantly. This kind of implementation requires minor development skills but is highly recommended as it works for 99% of the users 100% of the time.

push notification

Push notifications

An extremely popular format that blends perfectly with other ads.

Push ads appears as a small notification banner on both mobile and desktop devices and asks the user to opt-in to the push notification service. If the users subscribe to the service, the website will be able to send them push notifications to the subscribed device, every time that the user clicks on the push notification that he receives you get paid.

Push notification is an excellent long-term monetization solution as it is non-intrusive but allows you to generate revenue even if the user is no longer visiting your website.


native ads

Native Floater

Known also as in-page push, the ad appears as one or two small sliding banners on the side of the web page, providing high CTR without interfering with the user’s experience.

As this format is monetized per click (CPC), the banner placement is set by the most clicked area on the website, ensuring higher conversions.

Native floaters are a great option for an additional ad as they perform well in combination with other ads, as well as on their own.

intersttial ads

Interstitial

This ad appears in between the website pages, as a full screen above the website, several seconds after the page loads. The user can either tap on the ad and see the offer or easily close it and return to the webpage he was viewing.

Interstitial ads are monetized using CPC and it is suitable for all operating systems.



Which parameters affect your monetization strategy?

Google Analytics

Amount of Traffic

As previously mentioned, the larger your traffic, the higher your revenue will be, since you have more users viewing and engaging with the ads.

GEO breakdown

It’s important to understand that all traffic has different CPM rates depending on its country of origin. The better the tier of origin, the higher the CPM will be.

Google data

For example, US traffic will receive higher CPM in comparison to Indian traffic, because USA is tier 1 traffic and India is tier 3 traffic.

Seasonality

It’s important to stay aware of changes even if you are not a sports streaming website. Throughout the year, there are changes and trends, and you can improve your monetization strategy when you stay on top of them. For example, there will be a decrease in traffic on Christmas eve, so make sure to have ads running in the days leading to this event.

Adblock
If your users have Adblock software installed, as many users now do, you should use our Adblock bypass solution to make sure the ads are reaching all of your website traffic and creating the maximum potential profit.

How to increase your performance

formats admaven

Combine monetization formats

Using more than one ad format is a great way to create extra profit. It will ensure users are intrigued over time and continue to create profit.

Increase organic traffic

Improve and enlarge your traffic by increasing organic users. You can do so using SEO (search engine optimization), and mainly by creating interesting, useful, original content.

Monetize social media

The extra traffic hiding on your social media account can be monetized as well. Link to your website from your Facebook profile, TikTok account, Twitter or Instagram.

Optimization

When your website offers great user experience, UX design, and content, the users will love it more. Be sure to strive to improve these elements always.

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How will your revenue be calculated?

Depending on the ad formats chosen, you will receive payment for your traffic using different parameters.

CPM = cost per impression (view), is the parameter used when you are advertising with pop ads.
CPC = cost per click is used for the native banners and interstitials.
CPA = cost per action is used when setting up a push native.

Why partner with AdMaven?

AdMaven is a great place to start monetizing your traffic, as we offer 24hr support, including personal and experienced account managers eager to find the best performing formats for you. Also, there is no minimum requirement for website size to begin!

We support all kinds of website verticals, including blogs, gaming, and adult websites.

And here’s the best part: we offer a higher margin than our competitors!

Let’s get started today – try us and you won’t be disappointed!

The Disadvantages of AdSense & why Alternatives are Necessary

We all need AdSense alternatives. For one thing, it’s always a good thing to have options. We don’t want to be limited when it comes to choosing an ad network or when we want to monetize our website. A good, stable, free market offers alternatives, so you can find the best solution for your needs.

Google AdSense is just one advertising network, and it’s very popular. But just because something is very popular, doesn’t mean it’s the best, or best suits YOU. There were always good advertising solutions out there, but Google has become so popular, some people seem to think it’s the only possible way to advertise and make money off of their digital assets.

Here are some of the disadvantages of AdSense, that you should consider when choosing an ad network:

Big isn’t always great

Google is a huge corporation which doesn’t take into consideration the needs of every little publisher or advertiser. The advertising solution they offer is solid enough, but it’s not designed to cater to publishers or advertisers, and doesn’t address the specific needs you might have.

The fact that Google is huge also leads to another problem – customer service is not the best. Google has no need to invest in quality support for you, and they don’t really care if you use their ads to monetize your website, or decide to use another ad network. If you leave, there are many more customers to spare. If you encounter a problem while using Google AdSense, you’ll find there’s no one to talk to. There are support forums, but other than that – you’re on your own.

Limited selection of ad types

Another serious issue with AdSense, is that ad types are limited. For example, Google doesn’t offer push notification advertisements or popunders – some of the leading ad formats in the industry. It’s important to choose the best ad formats for your audience – having a limited ad selection will limit your success and profits.

Not only does Google limit the type of ads you can use, it also limits the way you use any other ad service. You can use other ad networks while using AdSense, but it requires a lot of supervision and usually it’s not worth the hassle.

Payment threshold is too high

Payment threshold for Google AdSense is $100 – that’s just way too much for small website owners, and it means they have to wait a long time in order to cash in on their ad income. With AdMaven, for example, the payment threshold is below $10, so you don’t have to wait very long in order to see real money from your website.

You can lose all your money in a second

Your ad account can be shut down without a real reason. Sure, Google will say it’s click fraud or policy violations, but there have been many cases in which Google simply closed accounts and the publishers never saw the money accumulated there. Since customer support is close to non-existent, there won’t be much you can do if your ad account gets shut down. Furthermore, if you make a mistake, this usually means a lifetime ban – you’ll never be able to use Google ads again.

AdSense isn’t profitable for small publishers

Small publishers aren’t going to enjoy a significant profit when using AdSense. Most advertisers on Google prefer search ads, and display ads selection is limited and sometimes downright boring. Users tend to ignore those ads, so you don’t get many clicks. No clicks, no money.

Other AdSense limitations

Site age limitations – Chinese and Indian sites have to be at least 6 months old before applying to AdSense.

Content limitations and policies – Google doesn’t allow insertion of ads near certain types of content, such as adult (nudity, explicit language), content about explosives and guns, tobacco, drugs, alcohol and more. If you run a website that has “objectionable” content, Google won’t let you use AdSense.

Push Notification Ads: One of the Best Ways to Advertise

Push Notification Advertising has really transformed the world of ads, and has become one of the strongest, most profitable forms of digital ads.
Really, any serious Ad Network will offer push ads for publishers and advertisers.

We wrote this guide for those of you who want to know all there is to know about push traffic, push ads and the money-making opportunities they bring.

What are Push Ads?

We all receive notifications on our mobile phone, and sometimes on our computers, as well. Those notifications usually originate from different applications, and give us information and warnings. Push ad notifications are basically the same thing – they are notifications that contain an advertisement, and they are served by websites (and not apps). When users click on a push ad, they are redirected to a landing page, a mini site or a product offer. This form of digital ads ensures a high rate of engagement, since it’s very familiar to the user, and they know exactly how to interact with it.

Push ads aren’t pushy!

One of the first things we need to clarify is the fact that push ads are opt-in only. The user must agree to receiving push notifications in advance, and so you’re targeting only willing users.

When you are targeting users who purposely asked to get push ads, you are catering to an audience who wants to hear from you. This means you’ll be getting better results, since your audience wants to engage.

Advantages of Push Traffic Advertising

  • Push ads can be used in virtually any kind of advertising campaign. 
  • They have a great global reach.
  • There’s a very small chance of bot traffic with push ads, since it’s opt-in only. 
  • CTR and conversion rates are very high, especially compared to other ad formats.
  • Push ads are direct and easy to understand, since they resemble SMS messages.
  • Push ads are positively received by the users, since they need to opt-in in order to get them. They can also opt-out easily.
  • They are delivered straight to the user’s device, and so they create a personalized experience.

Best performing push ads verticals

Here are some of the best verticals and offers you can promote with a good push campaign:

  • Gambling
  • Sport betting
  • Sweepstakes
  • Mobile utilities
  • Antiviruses
  • Games
  • Content arbitrage

 The holiday season is especially ripe for a top-tier push campaign – including Black Weekend (previously Black Friday).

Push Ad Support

Push ad notifications work flawlessly with different web browsers and operating systems. They work great with Chrome, Firefox, Safari and Edge – on mobile and on desktop computers. The ads will run on either Windows, MacOS or Linux and on Android phones.

Push ads won’t run on iOS devices, such as iPhones.

Important tips for Push Ad Campaigns

First of all, push ad campaigns need to run clean: no auto-downloads, malware or trademark violations. 

Another thing you should pay attention to, is the reaction of the users. Push ads are voluntary, but you shouldn’t overuse them, as they can become annoying to the users. 

Also, direct linking doesn’t convert well with push ads, so the best way is to direct users to a well-built landing page.

Remember that like with other ad formats, targeting is one of the most important issues to consider. You can run a wonderful campaign, but if the users are the wrong audience, you are on a fast track to getting ignored or blocked.

When it comes to conversions in push notification ads, icons are better than images – choose a simple graphic element that will help the users focus and decide to click on the ad. Users prefer a simple, clear message, and they also love emojis! Yes, an emoji can increase your CTR by 25% or more!

Top 5 Benefits of Conversion Tracking

Implementing Conversion Tracking for a campaign may cause technical problems for affiliate marketers but not using a Postback URL for tracking is the number one mistake you can make as an affiliate. 

It allows you to know where your conversions derive from, so you can increase your profits and unleash the full potential of your campaigns.

Conversion tracking is important because it allows affiliate marketers to track and attribute conversions to their affiliate marketing campaigns.

analysis converstion tracking

Here are the 5 benefits you will gain from using conversion tracking 

  1. One dashboard to rule them all
    We know how confusing and exhausting it can be to work with several different platforms and tracking tools. Using Conversion tracking will feed AdMaven’s platform with the results of the campaigns. Conversion tracking will allow you to get all the information you need in one dashboard.
  2. Measure ROI
    ROI is a key performance indicator for measuring the success of your campaign.
    Tracking conversions will help you understand:
    • How many conversions you have got.
    • How much revenue you have earned from running your campaign. Comparing these parameters to your cost equals ROI.
      By using Conversion tracking, you will be able to calculate your ROI a lot faster and easier and conclude accordingly.
  3. Make Adjustments and Optimize
    ROI is not always enough. We want you to make profits, and lots of them!
    Conversions can be shown per source, GEO, device, operating system, and many more segments, rather than only at the campaign level.
    This will allow you to check what segments are profitable for you and which ones require attention, and as a result – optimize more accurately.
  4. Get Better Tips From Our Experts
    We have a team of experts with a purpose – they want you to be profitable!
    By tracking your conversions, you get the chance to get unique and focused advice from our team of experts, who will help you with adjustments and tactics that can improve your campaigns significantly.
  5. Use Your Data To Expand Your Business
    Conversion tracking gives you an important ability which is the ability to focus. Focus on the segments that work well and leave those who don’t, focus on the right price, GEOs, and browser versions, and ditch the ones who drag your campaign performance down. Working that way will gain you a much better understating of what you should concentrate on, which is critical for your campaigns to work, not only with AdMaven.

To learn more about how to use conversion tracking with AdMaven, please read this article