Ad-Maven's Resource Library

We are happy to share our knowledge offering our blog, whitepapers, tips and industry review.

admaven advertisers anti virus vertical
2020-05-25
Advertiser Tip: Anti-Virus Ad Spend Experiencing a Huge Spike!

COVID-19 isn’t the only dangerous virus people want to steer away from! One of the verticals going through a big spike over the past three months is anti-virus software ads. At AdMaven, we witnessed an unprecedented 102% increase in spend on this category between February and March and an additional 95% spike in April. This […]

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admaven publishers adblock easylist
2020-05-25
Combat Ad-Blockers To Monetize 100% Of Your Traffic, 100% Of The Time

Did you know that around 20% of paid advertising messages will never reach their audiences?  This makes it harder for publishers to provide valuable free content if they aren’t able to make 100% of the revenue from 100% of their traffic. EasyList is the primary filter list that removes most adverts from international web pages, including unwanted frames, images, […]

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admaven forbes app and publishers
2020-05-21
AdMaven Insights on Forbes: Which Publishers & App verticals Are Thriving With Over A Billion People Stuck At Home?

At AdMaven, we’re always looking for ways to explore and share the latest industry trends and insights. This new article on Forbes uses key AdMaven data to showcase some of the verticals which saw a significant uplift over the past few months – with websites and apps where millions of people are spending a huge […]

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admaven time to push
2020-05-13
Are you making the most of Push Notifications?

Push notifications are one of the most effective publisher tools. They enable you to promote services and target customers even when they’re not on your site. In addition, converting casual users into subscribers will provide you invaluable first-party user data. With AdMaven, publishers using our top-performing push tools benefit from a range of benefits: Brand […]

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admaven ad creative tips advertisers
2020-05-10
3 Ways To Optimize ROI for Native Push Campaigns

Our new Native Push Ads (also known as In-Page Push) look similar to push notifications or native ads. They integrate into the users’ experience while they browse. This new format is easy to implement for advertising, providing creative flexibility to run campaigns with high ROI.  There are gold nuggets everywhere, and we’re bringing you 3 […]

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