Interstitial Ads: Advantages and Best Practices

It’s not easy to grab the user’s attention these days. The ads are everywhere, and even without ad-blockers, people sometimes ignore the messages we want them to see. These days, there are some interesting ad formats that can help publishers and advertisers push the message through – pop ads, push notifications, popunders and our full-screen favorite – the interstitial ad.

What is an interstitial ad?

Interstitials are full-screen ads – they cover the entire screen (mobile or computer screen) and they usually appear when the user moves between content pieces. For example, when a user clicks on a “next” link, they may see an interstitial ad. Interstitials can also appear inside apps (especially games): the ad presents when the user levels up or gets a bonus. The idea is to show interstitials naturally, and interfere as little as possible with the flow of content usage. 

Interstitial ad types

Interstitials can take many forms: it can be an image, text, rich media or even video. The users have an option to watch the ad or skip it, using the X button. Usually, tapping on any other part of the ad, will take the user to the landing page. When it’s a video interstitial, there are usually a few seconds in which the user can’t navigate away from the ad, making it a very effective form of advertising (the delay is usually no longer than 5 seconds).

interstitial admaven

The Advantages of interstitials

Interstitials are super-popular in the advertising arena, since they are compelling and solve banner blindness. Developers, marketers, advertisers and publishers – everybody loves them. Their high impression rate, which means higher CTR.

The ads grab the user’s attention and they need to consider it before closing it. They offer high viewability and user engagement.

They usually show when a user is already engaging with your site’s content, so this means you already have their attention.

Google and interstitial ads

You want to use interstitials wisely, since Google might penalize your website if you are not using this type of ad correctly. 

According to Google’s guidelines: “Intrusive interstitials and dialogs are page elements that obstruct users’ view of the content, usually for promotional purposes”. 

Google understands that sometimes you need to cover the content in order to relay a message to your users, but it also says that “interstitials make it hard for Google and other search engines to understand your content, which may lead to poor search performance”.

So, if SEO is important to your website, you need to consider your interstitial strategy. However, there are a lot of websites who rely on PPC traffic and social media, and don’t invest in SEO. A website doesn’t need perfect SEO in order to succeed and make money, and if that’s the case for your site, you can use interstitials more freely.

Interstitials best practices

Since an interstitial ad covers the content and forces the user to consider it, you need to be careful and use it moderately, otherwise you’re going to alienate and annoy your users, which is never a good idea.

Here are some actions to avoid:

  • Don’t put an interstitial after every action.
  • Avoid interstitials upon app load or exit.
  • Don’t display back-to-back interstitials.
  • Don’t launch an interstitial unexpectedly, in the middle of a user action.

Displaying an interstitial when the user navigates from one page to another is acceptable.

Remember: interstitials are best for linear user experiences. There should be clear start and stop points, and the ads should merge into the natural flow of user engagement. When the user pauses, that’s the best time to display an interstitial ad.

Country Tiers 1, 2 & 3 – which is the best for your campaign?

Choosing the right demographic is essential to digital advertising. You need to know what audience is more likely to buy your product or click on your ad. Targeting is crucial for any successful campaign, and one of the most important things to consider is which country the user is from.

It doesn’t mean that all customers from country X are the same, but it’s a valid, solid starting point for defining your campaign and hopefully boosting your sales.

How do you decide which country you should target with your ad campaign? This is where country tiers can assist you.

What are country tiers?

Country tiers are lists of countries, sorted by different economic and financial factors. Simply put, the wealthiest nations, the ones that have the highest salaries and disposable income are ranked at the top. Less economically developed countries, with less resources, are ranked lower down the list. This way, advertisers can understand, at a glance, which countries are a better target for their campaign.

Generally speaking, ad networks divide countries into 3 different tiers (or groups): Tier 1 Countries, Tier 2 Countries and Tier 3 Countries.

Tier 1 Countries

These are considered the richest, most desirable countries for advertisers to attract customers from. Their economies are the most developed, and they attract big corporations that run huge campaigns there. They also have the highest level of competition (because many advertisers target them), and usually the CPC is the most expensive.

Tier 1 countries include, for example, the USA, UK, Canada, Spain and Sweden.

Tier 2 Countries

medium wealth but a lower level of disposable income and GDP, compared to Tier 1 countries. Because of that, there’s less advertising competition, and the Cost-Per-Click is lower.
In these countries, many of the people know English as a second or third language, but the advertising is usually done in their native tongue.

Example countries: Brazil, China, Costa Rica, Egypt, Estonia, Greece, Israel, Japan, Mexico, Poland, Qatar, Thailand, Turkey and more.

Tier 3 Countries

Developing countries, low wealth and no disposable income. There are a lot of African countries in this list. These countries usually don’t have great technological infrastructure, which means there are less people using the internet. These are the cheapest countries to advertise in, and there’s not a lot of competition there. Usually, only local businesses and the government advertise in tier 3 countries.

Some of the tier 3 countries are: Tunisia, Uzbekistan, Vietnam, Jordan, India, Armenia and Albania.

Tier 1 countries – pros and cons

Pros:

  • Target audience is more likely to spend money because of a larger disposable income.
  • Higher payouts.
  • English is the main language.
  • Most customers have credit cards or other means of online payment.
  • Huge audience, especially on mobile phones.

Cons:

  • Traffic is expensive – CPC rates are the highest.
  • Lots of competition.
  • Market saturation.
  • Regulations are strict.
  • High usage of ad blockers.

Tier 2 countries – pros and cons

Pros:

  • Traffic volumes are super big.
  • CPC is cheaper than in tier 1 (although European countries in tier 2 are still pretty pricey).
  • A little less legal restrictions.

Cons:

  • Traffic quality is slightly lower than in tier 1.
  • Lower payouts.
  • In some of the countries, credit card usage isn’t widespread and they rely on cash
  • You may need to translate your campaign to different languages.
  • People tend to spend less money.

Tier 3 countries – pros and cons

Pros:

  • Traffic is very cheap
  • Competition is lower
  • There are very few legal restrictions, if at all.
  • Users don’t utilize ad blockers.

Cons:

  • Low payouts.
  • Traffic quality can be poor, leads are hard to turn to sales.
  • You need to create a localized campaign, and that usually entails an extra cost.

Which country tier should you choose?

As with many other advertising considerations, there’s no single correct answer to that. Of course we all want to advertise to the wealthiest potential clients, but that’s not always the best strategy, and it really depends on the type of product you’re advertising and the budget you have.

Running campaigns for tier 1 countries only can be very expensive and you may be struggling for exposure because of the fierce competition. There’s usually more strict regulation, which can hinder marketing efforts. Another issue is market saturation – everybody wants to advertise to tier 1 countries and it’s hard to catch people’s attention.

Tier 2 countries can be a valid option for many advertisers, since the ad rates are lower and you may get a better ROI if you run a good campaign. It may also be the best place to start, if you have little experience in advertising and want to test the water before jumping into the deep end.

Take a look at the lists of Tier 2 countries, and think about your product, service or campaign. These are not poor countries by any means, but sometimes there are language barriers and cultural differences, and that’s why they are not in tier 1. Maybe you have a product that’s relevant for South Korea, Portugal or Qatar?

You may even want to consider tier 3 countries. Advertising there is cheap, there’s not a lot of legal restrictions and a lot of the users never even heard of ad blockers, which is an added bonus.

Push ads tips and stats you should know in 2022

Push ads

Push notification ads are one of the most effective ways to advertise. The trick is to keep a delicate balance, because these ads are considered by some to be more intrusive and can quickly start to have a negative impact on your campaign. Used correctly, however, push ads can be a wonderful addition to any advertising campaign. 

In order to use push notifications properly, there are a few important facts you should know about them. These facts and stats can help you plan your campaign and optimize the usage of the push ads. Here is some important information and tips on how to use push notification ads in the best possible way:

Push notification opening rate is 50% higher than that of a newsletter. A lot of people disregard their email notifications, or check for mail only once or twice a day. Push notifications can reach those people more easily, and they also attract more attention from the user. That doesn’t mean, of course, you should forego email marketing – just be aware of the differences and adjust your campaign accordingly.

The average phone in the US receives 46 push notifications every day from apps and advertisers (despite the fact that only about 50% of apps use push notifications). The question is – which users are more likely to opt-in for push ads? The answer is that Android users have a higher opt-in rate than iOS users – 81% vs 51%. That’s because Apple makes it harder to opt-in for push notifications. This and more, web push notifications are not available on iOS. 

If you want to know which browser is the leader of push web subscribers, then the answer is Chrome. All browsers support push notifications, but since Chrome is the most popular by far, it’s also where most of the push subscribers are – 90% of them use Chrome.

When is the best time to send a push? The stats show that during the afternoon and evening hours, the delivery rate for push notification is 60%. The best reaction rate achieved for push ads is Tuesday. It also largely depends on your target audience:

  • Working people: 9 am, 12-2 pm, 9-11 pm
  • Young mothers: 11 am-12 pm, 7 pm-8 pm
  • Middle-aged housewives: 12-2 pm, 9-11 pm
  • Students: 9-12 am, 7-2 am.

You should note that despite the fact that push ads are effective, the users still consider them irritating, mostly because they are distracting or not relevant. Make sure you know your audience inside and out, send only relevant push notifications and don’t overdo it, otherwise you’ll annoy your users.

Web push notifications CTR can vary between 15% up to 30%. This is a very important stat to consider, since it’s mostly up to you, your targeting and your campaign message. In order to keep the CTR high, you should consider: 

  • How many times does a user see the campaign?
  • The time the push ad is sent.
  • How does your notification look? Does it grab the attention of the user?
  • What is the message sent in the notification? Is it clear, concise and interesting?
  • Who do you target with the push notification?

Interesting to note – emojis improve push notifications CTR by around 5%.

When do users unsubscribe from push notifications?

Generally speaking, unsubscribes stay under 1% if you send no more than five pushes per week. For the best results, you should send no more than 3-5 notifications per week. 

These are the things users particularly hate about push notifications: when they are sent at the wrong time of the day, irrelevant push ads, expired offers and clickbait. In short, you should be honest, concise and time your push ads to perfection, in order to maximize your CTR and profits.

How to Earn More Money from your Website Traffic

Publishers are constantly trying to generate the best revenue possible, while keeping the right balance between ads, content and user experience. With that said, there’s quite a lot you can do in order to maximize your website’s revenue, even assuming that your traffic is the same.

Here are a few tips that will help you monetize your existing traffic more efficiently:

Use AdBlock bypass codes to show ads to 100% of your users

About 30% of the users use some sort of AdBlock on their browser – this is a pure loss of revenue for you as a publisher.

Using AdMaven’s AdBlock bypass solution, you will be able to show ads to 100% of your users and makeup to 30%-40% more revenue. These users aren’t used to seeing ads, so their value is sometimes higher than regular users.

Choose the right ad format and place it correctly on your website

There are many ad formats – from banners, pop ads, push notifications, sliders and more.
Each format has its own advantages and disadvantages, and each will work differently given a certain user behavior, traffic blend and site vertical. Once selected, you should place the ad at the page and timing that will suit the user’s behavior.


Configure the chosen ad formats correctly to maximum results

Ad formats can perform differently depending on how they are configured.

AdMaven has a few configurable factors that can affect the performance significantly such as global cap, session cap, frequency and time between ads display:

Cap of ads per user – The number of ads a user sees per time frame (usually 24 hours) is critical. Increasing those caps will show the user more ads and will yield higher revenue, up to a point where it starts damaging the user experience.

Consult with your account manager in order to find the best balance and set the cap correctly. In the end, there are no “magic” solutions. AdMaven offers you professionalism, experience, and dedication; those are the keys for our success.

To learn more about ways to increase your revenue, contact your account manager or CLICK HERE

Feel free to contact us! Mail: publishers-maven@ad-maven.com 

Holiday marketing 2022 – stats and data

Black Friday, Cyber Monday, Christmas and New Year’s – the 2022 holiday season is upon us and it’s time to get ready, check your campaigns, verticals and budgets, and make sure you are prepared for the big rush. 

We’ve already created a comprehensive holiday marketing guide for you, but we also wanted to beef it up with some data and statistics. Here’s some interesting stats regarding the holiday shopping season of 2022, including eCommerce, email marketing, shopper’s behavior and more.

Holiday retail sales reached $789.4 billion in 2021, despite the lingering COVID-19 pandemic. In 2022, experts predict retail sales will reach up to $1.47 trillion. Online holiday sales are expected to grow by 11-15% year-over-year.

According to eMarketer, eCommerce sales will reach 16.3% of all retail sales in 2022.

Where do shoppers spend most of their money? According to Deloitte, the retail categories that lead the spending are accessories and clothing (21%), gift cards (19%), and food and beverages (14%). Fashion is as hot as ever, boys and girls! Technology rules, too: on Black Friday and Cyber Monday, Amazon’s best-selling products were all technology items.

Email marketing is still a powerful tool in Christmas of 2022, so you can still use it for great results. In 2019, for example, 68% of shoppers said they pay more attention to emails from companies during the holidays. Shoppers are looking for gift ideas and special offers – so reach out and give them what they want. Make sure your emails display well on mobile phones, because 42% of shoppers delete non-optimized emails for mobile devices.

Whether we like it or not, social media influencers carry a lot of… influence over the buyers – especially the younger crowd. 69% of shoppers who are 25-34 years old, say online influencers give them inspiration for holiday gifts. It’s not just influencers, but social media in general – 23% of Christmas US shoppers use social media when they are making purchase decisions.  Social commerce sales are expected to increase by 25% in 2022.

Be prepared for an influx of incoming messages, though. The projected increase in social media messages businesses will receive this year is 27% for Instagram, 19% on Twitter and 7% on Facebook. Response rates are on the decline, due to manpower shortages, but customers are impatient, so consider that when planning your holiday campaign. Make sure your social media team and customer service teams are prepared to handle the increased volume of messages.

85% of buyers prefer free shipping, and just 15% prefer fast shipping. Free shipping is a great selling point, and it’s a good idea to emphasize it in your campaigns.

Inflation and other financial woes mean that some shoppers will cut back on their spending. This isn’t to say they won’t spend at all, it just means they’ll buy differently. 53% of consumers plan to make smaller but more considerate purchases as gifts during their Christmas shopping. Think personal, intimate and interesting – that’s what the buyers want. 

Advertising & Marketing Tips – From Black Friday to Christmas 2022

November is nearly here, and it marks the beginning of a couple of months of shopping frenzy – from Black Friday (November 25th, 2022) to Christmas – the holidays are coming up fast. People are  buying gifts, food and decorations like there’s no tomorrow!

Are you ready for the holidays? Is your campaign and marketing strategy up to boot? Are you updated in all the hot trends and new fashions? Even if you aren’t, don’t worry – we’re here to get you up to speed with all the important info about marketing and advertising for November and Christmas 2022.

Start Early (like, right now)

Customers begin spending early: in 2021, more than half of the consumers in the US began holiday shopping before Thanksgiving, and 31% even began buying before Halloween. This is especially true for 2022 and the inflation it brought – people are trying to get the best deals (Black Friday and Cyber Monday offer great deals), so they won’t wait until the last minute. This means you have to be prepared right now!

Holiday content: gift guides are needed!

The fact that there are so many options, so many shops and gadgets and items to choose from, can be confusing to many people. An eBay survey showed that 56% plan to buy thoughtful gifts for the people they love this year. 30% say they plan to buy functional gifts and 23% want to buy essential items. So, people are looking for useful gifts that fit the person they buy them for. 

Do you have a niche you’re an expert in? Do you know all there is to know about fashion, beauty products or car accessories? Write it up! Create a unique, interesting gift guide with ideas for holiday gifts. Try hitting all sorts of budgets and personalities, in order to make your gift guide popular and maybe even viral.

Consumers are saturated and tired of advertising

People are getting dozens of newsletters, everybody is painting their ads in red and green, and push notifications are trying to be festive. Every advertiser, publisher and marketer out there is trying to get the attention of buyers. In order to do so, you need to be unique and compelling. You can’t just throw the old-and-known stuff at your users, with generic deals and offers. Try something new and exciting, an ad that gets people’s attention without being too aggressive, some useful content that can help them this holiday, and so on.

Remember mobile advertising

Mobile first, people. Mobile phones are the main traffic source for most websites these days. Some sites get 80% of their traffic from smartphones. People are shopping from cellular phones, and search engines are giving an advantage to websites who look and perform well on mobile phones.

Make sure your website or app work well for all phones, and check to see the ads appear properly and function on mobile phones. 

Social Media influencers have a huge impact

Consumers are looking for inspiration – they want to get great gifts for their loved ones, and ads don’t always offer heart-warming ideas. Polls show that over half of consumers say that social media has an influence on their holiday buying decisions, and data from Facebook shows that around 30% of US consumers think that influencers help them discover gift ideas during the holiday season. There’s no way around it – influencers have an effect, and you can utilize it to sell more.

Keep an eye on your budget

Since everybody is advertising fiercely, ad prices and CPC are rising – and it will stay this day through Christmas. Check your budget, increase it if necessary and remove caps in order to compete better. Also, make sure your campaign is always active, so you won’t miss out on this delicious traffic.

What should you promote?

E-Commerce sites: this is the most profitable ad type during the holiday season. There’s a ton of e-commerce activity, and most e-commerce sites with an affiliate program allow you to plant your cookie, which lasts for 30 days. 

Try buying pop ads to spread your cookie around. On Black Friday itself, we recommend setting up a push notification campaign to attract more buying users.

Sweepstakes: Stores are eager to attract customers and get their products out there. This is a perfect month to promote the gift card variant of sweepstakes. The mere opportunity of extra money in any of the major shopping chains has the potential to increase your ROI and attract a lot of leads.

Shopping-oriented Creatives: adjust your creatives to fit the holiday season. If you are promoting a dating offer or a Nutra offer, offer special holiday promotions. 

The Disadvantages of AdSense & why Alternatives are Necessary

We all need AdSense alternatives. For one thing, it’s always a good thing to have options. We don’t want to be limited when it comes to choosing an ad network or when we want to monetize our website. A good, stable, free market offers alternatives, so you can find the best solution for your needs.

Google AdSense is just one advertising network, and it’s very popular. But just because something is very popular, doesn’t mean it’s the best, or best suits YOU. There were always good advertising solutions out there, but Google has become so popular, some people seem to think it’s the only possible way to advertise and make money off of their digital assets.

Here are some of the disadvantages of AdSense, that you should consider when choosing an ad network:

Big isn’t always great

Google is a huge corporation which doesn’t take into consideration the needs of every little publisher or advertiser. The advertising solution they offer is solid enough, but it’s not designed to cater to publishers or advertisers, and doesn’t address the specific needs you might have.

The fact that Google is huge also leads to another problem – customer service is not the best. Google has no need to invest in quality support for you, and they don’t really care if you use their ads to monetize your website, or decide to use another ad network. If you leave, there are many more customers to spare. If you encounter a problem while using Google AdSense, you’ll find there’s no one to talk to. There are support forums, but other than that – you’re on your own.

Limited selection of ad types

Another serious issue with AdSense, is that ad types are limited. For example, Google doesn’t offer push notification advertisements or popunders – some of the leading ad formats in the industry. It’s important to choose the best ad formats for your audience – having a limited ad selection will limit your success and profits.

Not only does Google limit the type of ads you can use, it also limits the way you use any other ad service. You can use other ad networks while using AdSense, but it requires a lot of supervision and usually it’s not worth the hassle.

Payment threshold is too high

Payment threshold for Google AdSense is $100 – that’s just way too much for small website owners, and it means they have to wait a long time in order to cash in on their ad income. With AdMaven, for example, the payment threshold is below $10, so you don’t have to wait very long in order to see real money from your website.

You can lose all your money in a second

Your ad account can be shut down without a real reason. Sure, Google will say it’s click fraud or policy violations, but there have been many cases in which Google simply closed accounts and the publishers never saw the money accumulated there. Since customer support is close to non-existent, there won’t be much you can do if your ad account gets shut down. Furthermore, if you make a mistake, this usually means a lifetime ban – you’ll never be able to use Google ads again.

AdSense isn’t profitable for small publishers

Small publishers aren’t going to enjoy a significant profit when using AdSense. Most advertisers on Google prefer search ads, and display ads selection is limited and sometimes downright boring. Users tend to ignore those ads, so you don’t get many clicks. No clicks, no money.

Other AdSense limitations

Site age limitations – Chinese and Indian sites have to be at least 6 months old before applying to AdSense.

Content limitations and policies – Google doesn’t allow insertion of ads near certain types of content, such as adult (nudity, explicit language), content about explosives and guns, tobacco, drugs, alcohol and more. If you run a website that has “objectionable” content, Google won’t let you use AdSense.

Top 5 Benefits of Conversion Tracking

Implementing Conversion Tracking for a campaign may cause technical problems for affiliate marketers but not using a Postback URL for tracking is the number one mistake you can make as an affiliate. 

It allows you to know where your conversions derive from, so you can increase your profits and unleash the full potential of your campaigns.

Conversion tracking is important because it allows affiliate marketers to track and attribute conversions to their affiliate marketing campaigns.

analysis converstion tracking

Here are the 5 benefits you will gain from using conversion tracking 

  1. One dashboard to rule them all
    We know how confusing and exhausting it can be to work with several different platforms and tracking tools. Using Conversion tracking will feed AdMaven’s platform with the results of the campaigns. Conversion tracking will allow you to get all the information you need in one dashboard.
  2. Measure ROI
    ROI is a key performance indicator for measuring the success of your campaign.
    Tracking conversions will help you understand:
    • How many conversions you have got.
    • How much revenue you have earned from running your campaign. Comparing these parameters to your cost equals ROI.
      By using Conversion tracking, you will be able to calculate your ROI a lot faster and easier and conclude accordingly.
  3. Make Adjustments and Optimize
    ROI is not always enough. We want you to make profits, and lots of them!
    Conversions can be shown per source, GEO, device, operating system, and many more segments, rather than only at the campaign level.
    This will allow you to check what segments are profitable for you and which ones require attention, and as a result – optimize more accurately.
  4. Get Better Tips From Our Experts
    We have a team of experts with a purpose – they want you to be profitable!
    By tracking your conversions, you get the chance to get unique and focused advice from our team of experts, who will help you with adjustments and tactics that can improve your campaigns significantly.
  5. Use Your Data To Expand Your Business
    Conversion tracking gives you an important ability which is the ability to focus. Focus on the segments that work well and leave those who don’t, focus on the right price, GEOs, and browser versions, and ditch the ones who drag your campaign performance down. Working that way will gain you a much better understating of what you should concentrate on, which is critical for your campaigns to work, not only with AdMaven.

To learn more about how to use conversion tracking with AdMaven, please read this article

Play it right and make money with sports events traffic

sports events

In this post, we’ll try and give you some ideas on how to best monetize sporting events as affiliates.

Timing is everything

First, a simple rule sometimes missed by affiliates: don’t forget to set your campaigns to run on the days and hours of the events. It’s recommended to start running the campaigns at least three hours before the actual sporing event, because users will be looking for the live streaming channels in advance.

The bigger the event, the bigger the traffic and the better it converts if played right. Adjust your campaign to be global or geo-oriented, according to the match and phase of a tournament. International sporting events usually draw the attention of people all over the world, but it also depends on the schedule. If a game is played when people on one side of the world are asleep, then you won’t get traffic from that area. Timing is everything, so watch the clock and make smart choices.

Cool Timeline

December 9

FIFA Club World Cup – Japan

November 6

UEFA Nations League – Italy

July 24

Archery – 1/8 Eliminations Results

July 24

Basketball 3×3 Session 4

July 24

Football – New Zealand vs United States

July 24

Football – Netherlands vs Brazil

July 24

Football – Japan vs Great Britain

July 24

Football – Sweden vs Australia

July 24

Basketball 3×3 Session 3

July 24

Football – China vs Zambia

Use the right offer

While many offers might convert and show an increased performance, there are some offer verticals that stands above all.

Our experience shows that VPN and Proxy apps and subscription (either mobile or desktop) work great as well as VOD offers, sports bet offers, dating and even casino.

Offer

Pick the correct ad formats

Push ads and in-page push are the number one formats for monetizing sports events traffic.

They blend perfectly with the websites users are watching matches on, and appear exactly on the right tune.

New tab pops will also perform well as they grab the user’s attention.

It’s important that you test those formats on small sporting events, to see how they perform for you, so when the huge events come, you’ll be ready for them.

in-page push

Creative, creative, creative

While many run similar offers of the same verticals, there are some affiliates that have the entire flow in place.

Try and adjust your offer creatives, landings and pre-landings to match the event and be even more specific and adjust them per match. This can increase results by 50%

creative live video

Buy the suitable traffic SubID

AdMaven has 24/7 support representatives in place. Use them to get insights about preferred traffic sources and receive free tips from the real experts.

We are available at all times on the little chat button on the platform or by email: advertisers@ad-maven.com