COVID-19 isn’t the only
dangerous virus people want to steer away from! One of the verticals going
through a big spike over the past three months is anti-virus software ads.
At AdMaven, we witnessed
an unprecedented 102% increase in spend on this category between February and
March and an additional 95% spike in April. This means that the ad spend on
this vertical tripled between February and April!
With so many people at
home it isn’t surprising that this vertical is experiencing such growth. After
all, people are more reliant than ever on their devices to stay informed,
connected, and entertained.
Don’t miss the wave! The
ads are performing well across all types of ad formats including push, pop, and
Did you know that
around 20% of paid advertising messages will never reach their audiences?
This makes it harder
for publishers to provide valuable free content if they aren’t able to make
100% of the revenue from 100% of their traffic. EasyList is the
primary filter list that removes most adverts from international web
pages, including unwanted frames, images, and objects. It is a
popular list used by many ad blockers and forms the basis of over a
dozen combinations and supplementary filter lists.
In 2019, roughly 25.8 percent of internet users were blocking advertising on
their connected devices. This figure is expected to keep growing, which means
that a quarter of paid advertising messages will never reach their audiences,
and therefore significantly impact publishers’ monetization efforts.
Technology To Maximize Revenue
At AdMaven, we’ve developed a unique technology to
bypass EasyList and other ad-blockers. This enables our
publishers to maximize their revenues, and ensure that they have the right
tools they get that additional 20%-30% revenue from existing traffic which
might be hijacked by ad-blockers.
support team to ensure your sites are getting 100% of the revenue
At AdMaven, we’re always looking for ways to explore and share the latest industry trends and insights. This new article on Forbes uses key AdMaven data to showcase some of the verticals which saw a significant uplift over the past few months – with websites and apps where millions of people are spending a huge portion of their time, attention, and money.
The Covid-19 crisis brought many industries to a halt, which has had a domino effect on hundreds of other industries through suppliers and partners. While it is a bleak picture across many sectors, people at home are eager to remain connected, entertained, and joyful. Our collective behavior is changing, and as a result of this, some publishers, apps, and other business verticals are flourishing. For some, it’s because they sell basic products that are necessities that people can purchase conveniently, others as a result of financial uncertainty and others simply because people want to stay entertained while at home.
Besides the obvious winners such as streaming platforms or news outlets, there are unexpected verticals like fintech or productivity apps that saw a significant spike in demand over the past three months. But not everyone will emerge a winner. In fact, even Google and Facebook are expected to lose an estimated $44 billion worth of ad revenue in 2020 due to coronavirus — in spite of the increases in online engagement.
Don’t miss this must-read on Forbes, and the interesting AdMaven data within it, which will show you the publishers and apps that are booming right now.
Read the full
article in Forbes
Push notifications are
one of the most effective publisher tools. They enable you to promote services
and target customers even when they’re not on your site. In addition,
converting casual users into subscribers will provide you invaluable
first-party user data.
With AdMaven, publishers
using our top-performing push tools benefit from a range of benefits:
- Brand Awareness: stay at the top of your visitors’ minds as they browse the web, even when they are on other websites through notifications that link to you.
solutions: our in-house technology means we can enforce
the strictest level of compliance. In addition, you can adjust the frequency
and type of ads shown to subscribers.
ads: our notifications are highly targeted
notifications are very well targeted and efficient to help you accumulate
Account Manager: including personalized
attention to seamlessly embed the push tag on your site.
Haven’t tried AdMaven’s Push Notifications yet? Contact an account manager today.
Our new Native Push Ads (also known as In-Page Push) look similar to
push notifications or native ads. They integrate into the users’ experience
while they browse. This new format is easy to implement for advertising,
providing creative flexibility to run campaigns with high ROI.
There are gold nuggets
everywhere, and we’re bringing you 3 tips to find them:
1. Create a whitelist
for your top performing sites / sub id’s: This will help you optimize on a publisher feed level, then drill
down to the sub id level. You can also create blacklists for non-converting sources to focus efforts on sites and sub id’s that convert well. Learn how to build
your whitelist here.
Test several creatives and see which works best: bear in mind that native push
notifications are displayed across all browsers and devices, but only ads are
only seen when the user is on the site. To increase your ROI it is crucial to
develop ad creative which is engaging and test multiple versions to see
which ones convert better.
3. Improve your
measurement and enrich your data with postbacks: Make sure you have the best data through
implementing postbacks. By looking at the stats on a publisher feed’s sub id
level, you can control the performance of each specific campaign accurately. Learn about
Each website might perform differently depending on the content of your campaign, so you must thoroughly unpack your offers and campaigns’ performance to understand how native push traffic behaves and evolves.
If you are still not registered to AdMaven‘s platform, sign up at the top right corner.
Publishers across some
verticals such as streaming or gaming have seen a huge traffic spike, with
opportunities to generate more ad revenue. But… will the traffic bonanza
What can publishers do
to keep the winning streak throughout summer 2020?
- Vacation becomes ‘staycation’: even if confinement restrictions loosen up, people are likely to
spend more time at home this summer. After all, not many people are booking
trips, flights or cruises. Try to become a part of their ‘staycation’ plans –
with content that will help them have a fun time at home.
- Use the right monetization tools: don’t leave money on the table while your traffic grows. There are
new solutions such as AdMaven’s Native Floater which will give you unprecedented eCPM. These ads are
multi-browser, multi-device, and multi-platform functional for maximum
effectiveness. Plus you’ll be able to choose and control the
content and the specific verticals promoted in this format, avoiding categories
that don’t suit the audience.
A recent study
suggests that the average millennial has a 5-6 second attention span for
digital ads! With every ad trying to catch your target customer’s attention,
here are a few creative tips proven to increase engagement and improve CTR!
1. Keep it short & simple: if you have 5-8 seconds of your target audience’s attention, keep it as short as possible. Avoid complex language or long sentences.
2. Mirror the user’s objective: think about what your user wants to achieve or accomplish, and
then appeal to their needs. Create ads that solve a pain-point or fulfill their
desire (not yours!).
3. Use more question marks: They will entice the reader to know the answer. This can be
powerful for ad copy and also for email campaigns (if you opened this it worked
4. Odd numbers work better: As strange as it might sound, CTR on campaigns that use odd
numbers work better than even numbers. So, use 3, 5, 7, 9 instead of 4, 6, 8,
or 10. This is why we’re bringing you 5 tips instead of 6…
5. Don’t forget to test! This will help you prioritize your best copy. Not knowing which is
your best-performing copy to optimize your ads with the highest CTR would be a