Are you using the right tools to monetize the Covid-19 traffic spike?

Most publishers are experiencing a spike in traffic. Verizon reported that in the last week of March web traffic climbed 20%, which is in line with the traffic growth we have seen through our AdMaven data. With millions of people stuck at home, it’s more important than ever to have the right tools and ad formats in place to ensure this traffic spike doesn’t go to waste when it comes to monetization.

Use these AdMaven’s publisher tools to leverage your growing audience:

  • In-Page & Native Push: making an extra effort for your users to opt-in to push messages will help you target them effectively, even after they leave your site.
  • Pop, Banners & Interstitials: many publishers are upgrading their ad capabilities to capitalize on the traffic growth with high-impact advertising formats.  
  • Native Floaters: our latest monetization weapon, this format will enable you to deliver ‘push-like ads’ without the need for ‘opt-in’ and that work across all browsers & devices.

Get in touch with an AdMaven account Manager today, who will help you assess which are the best monetization tools for your sites or apps.

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New AdMaven Security Features for Advertisers

Last week, we unveiled our advanced security capabilities to help our growing network of advertisers use the self-service platform with confidence and reassurance. You can see the coverage on Business Insider, MarketWatch, Yahoo Finance and Seeking Alpha.

Improved security features include:

  • 24/7 data screening for real-time fraud detection: working with our proprietary fraud detection tool, as well as the best technology partners in the advertising security field enables us to screen all data in real-time.
  • Traffic Quality Control: with our real-time surveillance technology, we report on any traffic showing abnormal behavior. Controlling traffic quality will always be a top priority for AdMaven, giving advertisers real access to the people they target.

Martech Today added: “Monitoring ad budgets is a top priority for many right now, and any money being funneled into fraudulent ad ecosystems is an unnecessary waste. It’s also a real risk to brand safety. Having tools in place to limit ad fraud is a valuable resource for ad networks like AdMaven’s looking to help advertisers across all fronts.

If you have any questions about our new security features, contact your AdMaven account manager.

Time for publishers to build loyalty as web traffic surges

Many publishers are experiencing a bump in traffic driven by so many people staying indoors. With bars, restaurants, theaters, and shops closed across, people turn to their phones and computers looking for entertainment.

What can publishers do to leverage this temporary influx in traffic and build long-term loyalty?

1. Rethink strict paywalls: if your content requires a subscription or is hidden behind a paywall, now might be a good time to broaden your audience and offer trials / freemium for customers that might become subscribers in the future.

2. Think indoors: make sure your output reflects the reality of your audience. With people stuck at home, rethink how you create new content, promotions, or products. Become a useful source and companion.

3. Be memorable and positive: how you behave now will be remembered for a long time. People are exhausted from reading news and worrying about an uncertain future – your help and positivity as a publisher matter!

To stay up to date and informed about the latest industry changes, sign up at the top right corner.

Tips to adjust ad creatives to connect with people stuck at home

With web traffic rising and conversions growing across key verticals including gaming, entertainment, utility apps, and anti-virus installs – advertisers need to adjust their creatives to connect with over one billion customers stuck at home.

How can I make my ad creatives more effective?

1. Be entertaining: with people tired from reading sad news and bored from being stuck at home, showing something that entertains or amuses has a lot of value.

2. Rethink Seasonality: as we get closer to summer and the weather changes, ads are full of typical summer vacation imagery – music festivals, beach parties, and exotic travel. Adjust your creatives to showcase spring’s arrival without the typical vacation ads that could seem out of touch.

3. Indoors Fun and Joy: leverage the boom in indoors activities such as cooking, exercising, meditating at home, or playing with kids. Talking about things that people can do at home will help place your ads in a positive light and in the context of what your target audience is experiencing.

4. Be positive! Now it might be the wrong time to run campaigns that use negative reinforcement or fear to sell products. With so many sad news, people are more likely to engage with campaigns that see the brighter side and helps them remain active, happy, and uplifted.

To stay up to date and informed about the latest ad industry changes, sign up at the top right corner.

Key Verticals & Traffic Booming For Advertisers During Corona Crisis

In the previous month, web traffic has skyrocketed. With people locked at home worldwide, the internet provides essential tools and entertainment but also utilities that are becoming increasingly important. For example, with more people working remotely or home-schooling, many people are investing in keeping their computers and phones safe – updating software, downloading new applications and trying new utility apps. 

This means that advertisers need to look for the right industries and fields that reflect the current demand – and create campaigns for the products, tools, and services that have seen a huge spike in demand. Based on AdMaven’s proprietary data, which takes into account over 2 billion daily ad impressions we have been able to clearly witness how some ad verticals are experiencing a real boom.

At AdMaven, we have seen a significant spike in traffic across key verticals, which provide advertisers with exceptional ROI, leveraging the increase in impressions and conversions.

Thriving Verticals With Huge ROI: 

Streaming, Gaming, Finance, Anti-Viruses, Subscription-based Apps, and Utilities are performing exceptionally well. With over so many people stuck at home and relying on their devices to stay entertained and updated – this is a perfect time to focus on these verticals.

Our data shows that between February and March 2019 advertising spend on some of these categories more than doubled. For example, spend on Anti-Virus adverts grew by 102% month over month and ad spend promoting online games grew by 109%.  

Struggling Verticals During Crisis: 

Dating, eCommerce, Sports Betting, and Travel have seen a huge decline for obvious reasons. Uncertainty means people are buying less online and the Travel vertical saw the biggest hit. You might want to slow down or pause activity across these under-performing verticals until the global outlook changes.

As people’s lifestyle changes, so do their needs when it comes to shopping. It is essential for advertisers to be at the forefront of customer insights to gain a competitive edge. Whenever there is a global behavioral shift, it is often the early adopters that reap the benefits of focusing their efforts in the right areas – and are able to preempt the spike in consumer demand before it becomes obvious to their competitors. 

To stay up to date and informed about more ad industry changes, sign up on the top right corner. 

News Roundup, April 16th: Covid-19 impact on advertising

To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our ad network industry.

Business Insider: The coronavirus pandemic will dramatically change advertising

The Verge: Google to begin lifting coronavirus ad ban

Crowell Moring: Advertisers Beware: Regulators Cracking Down on False Coronavirus Claims

Wall Street Journal: Companies Avoid Advertising Next to Coronavirus News

The Drum: IAB urges advertisers in Australia to stop keyword blocking of coronavirus topics

AdNews: US media buyers see the coronavirus as bigger threat to advertising than the GFC

New York Post: Publishers try to bypass blacklisted words as coronavirus pandemic drains ad sales

Digiday: Green shoots: Publishers see ad activity return in China

If you have any questions or need advice to find new solutions, get in touch with an AdMaven representative to explore the possibilities.

News Roundup, April 6th: Coronavirus Impact on the advertising industry

To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our industry.

ExchangeWire: Advertising Vs Coronavirus: AdTech

eMarketer: How Advertisers Are Responding To The Coronavirus Crisis

IAB: Coronavirus Ad Spend Impact: Buy-Side

AdWeek: Publishers May Lower Their Standards of Ad Quality in Search of Revenue

Forbes: Coronavirus Drives 72% Rise In Use of Fintech Apps

Guardian: Deliveries and digital services thrive on coronavirus outbreak

Buzzfeed: Coronavirus Ad Blocking Is Starving Some News Sites Of Revenue

Telemedia Online: Online traffic during Coronavirus: publishers see increase in traffic

AdWeek: As Coronavirus Squeezes the Ad Industry, Local Publishers Are Feeling the Pain

Digiday: Traffic soars, but programmatic ad prices drop

World Economic Forum: Empty Stadiums and online streaming: how coronavirus is affecting the media industry

If you have any questions or need advice to find new solutions, get in touch with an AdMaven account manager to explore the possibilities.