Shopping & Holiday Season Advertisers Guide
The holiday season, along with its shopping craze, is just around the corner, and it’s time to get ready because it’s getting bigger and bigger every year, especially with Covid-19 still being relevant!
November is the ultimate shopping month starting with Chinese Singles’ day (November 11th), Black Friday (November 26th), Cyber Monday (November 29th), as they open the holiday season.
Here are some tips and tricks to help you optimize campaigns and maximize your sales and offers.
Start Early – Timing And Budget
It’s tempting to think that once you’d launch your campaign it will convert like crazy just because it’s the holiday season. What works for one advertiser, won’t necessarily work for another. Don’t wait for the last minute to start experimenting, start testing and optimizing now!
ADJUST YOUR BUDGET – traffic is going up, and so are the prices. Make sure your campaigns are always active by increasing budgets, removing caps, and possibly increasing your bids to win it all.
SCHEDULE YOUR CAMPAIGNS – make sure your campaigns are scheduled to run at least 5 days before the big sale events. visitors are highly engaging this period of the year and you can enjoy the hipe.
Popular verticals and creative tips
Well, you already know it – but we just want to make sure you don’t forget –
eCommerce campaigns, especially those with cookies that let you enjoy late sales – are the best for the shopping and holiday season.
Remember that many advertisers run the same ads, so try and choose creatives that will catch visitors’ eyes.
OTHER CAMPAIGN VERTICALS will also work great – especially if you adjust your landing pages (across all formats) and creatives (push and in page push).
Targeting & Tracking
Having the right campaigns set up is one thing, but optimizing them is as important.
Make sure you have your tracking pixel in place – you can read about why is it important to have it in place in our post blog
Make sure your campaigns operate on every operating system and browser and don’t neglect mobile – visitors nowadays do more and more of their shopping online and through their mobile phones.
For any questions or suggestions, please contact our devoted customer support.
Happy Shopping and Holiday Season!
AdMaven will be attending the conference in Las Vegas!
Join us at the Affiliate SummitWest on 2-4 of November 2021.
Wanna know more about the event? Click here to get more info!
If you’re planning to be there, it would be great to meet you in person. Stop by at table number #1114, or contact us if you want to schedule a specific time to chat.
See you soon at ASW201!
Feel free to contact us & schedule a meeting!
Implementing Conversion tracking for a campaign is probably the number one cause for technical problems regarding affiliate marketing but funny enough, not using a Postback URL for tracking is the number one mistake you can make as an affiliate.
Conversion tracking allows you to know where your conversions derive from so you can increase your profits and unleash the full potential of your campaigns!
It allows affiliate marketers to track and attribute conversions to their affiliate marketing campaigns.
Here are the TOP 5 BENEFITS you will gain from using conversion tracking
- One dashboard to rule them all
We know how confusing and exhausting it can be to work with several different platforms and tracking tools. Using Conversion tracking will feed AdMaven’s platform with the results of the campaigns. Conversion tracking will allow you to get all the information you need in one dashboard!
- Measure ROI
ROI is a key performance indicator for measuring the success of your campaign.
Tracking conversions will help you understand:
- How many conversions you have got.
- How much revenue you have earned from running your campaign.
By using Conversion tracking, you will be able to calculate your ROI a lot faster and easier and conclude accordingly.
- Make Adjustments
ROI is not always enough. We want you to make profits, and lots of them!
Conversions can be shown per source, GEO, device, operating system, and many more segments, rather than only at the campaign level.
This will allow you to check what segments are profitable for you and which ones require attention, and as a result – optimize more accurately.
- Get Better Tips From Our Experts
We have a team of experts with a purpose – they want you to be profitable!
By tracking your conversions, you get the chance to get unique and focused advice from our team of experts, who will help you with adjustments and tactics that can improve your campaigns significantly.
- Use Your Data To Expand Your Business
Conversion tracking gives you an important ability which is the ability to focus. Focus on the segments that work well and leave those who don’t, focus on the right price, GEOs, and browser versions, and ditch the ones who drag your campaign performance down. Working that way will gain you a much better understating of what you should concentrate on, which is critical for your campaigns to work, not only with AdMaven.