Maximizing ROI: How to Avoid Wasting Your Advertising Budget

Running an ad campaign isn’t always easy, since there are many factors to take into consideration – from choosing the perfect ad network for your brand to creating great copy for your ads. And of course, it’s eventually all about the money and the ROI – the advertising budget, how well you spend it and how much you gain from it. 

One of the biggest issues for advertisers is an ad budget that isn’t spent properly, and essentially goes to waste.

An advertising budget can be wasted for a variety of reasons. One common issue is poor targeting, where ads are shown to users who are not interested in the product or service being advertised. This can happen when advertisers do not properly segment their audience or use inaccurate demographic data. Additionally, ads might be placed on websites or platforms that do not have a large enough audience or are not relevant to the advertiser’s target market.

Another issue is poor ad placement or design, which can lead to low click-through rates and poor performance.

According to the Next&Co annual Digital Media Wastage report, 41% of digital advertising spend in Australia was wasted in 2022, amounting to $5.46 billion out of a total $13.9 billion spent. 

This is an increase from the $3 billion wasted in 2021. This data covers various industries, such as real estate, finance, pharmaceutical, insurance, retail, and FMCG (Fast Moving Consumer Goods). Retail brands were found to have wasted the most money last year – a staggering $80.4 million, followed by finance ($72.6m) and FMCGs ($21.4m). The digital media channels where waste was most prevalent were Facebook, at $119 million, and Google, at $109 million.

Optimizing your advertising campaign is essential to prevent such issues. There are several steps you can take in order to utilize your ad spend to the max:

Define your target audience and segmenting based on demographics, interests, and behaviors. Use data, not hunches! 

Rely on professionals: AdMaven provides you with an account manager and dedicated support. We make sure you spend only where you have a chance to convert, and you’ll also receive tips and insights on a regular basis. Other ad networks don’t have this service, and really there’s no one for you to lean on.

Conduct A/B testing to determine which ad designs and placements perform best.

Kill the duds: Eliminate non-converting traffic easily or even automatically with automatic optimization rules. Tools like that are only offered by advanced ad networks, such as ours.

Utilize retargeting to reach users who have previously interacted with their brand or website.

Continuously monitor and analyze the performance of your campaigns to make data-driven decisions about future ad spend.

Get a better bang out of your bucks: once you qualify (usually over a $5k spend threshold for a single campaign and advertiser verification) – AdMaven will transfer you to a CPA program, in which you only pay for conversions.

3 Mistakes to Avoid While Choosing an Ad-Network

Being a publisher requires a good decision-making process. There are many aspects to your business you should consider, and the list only gets longer as technology advances and the market changes.

Just a few examples include designing your website, choosing a web hosting service, choosing the right content and finding ways to drive traffic to your website or blog.

One of the most important aspects of your work as a publisher is monetization – turning traffic into revenues.

Monetization is very important, and there are lot of strategic decisions must be made, such as identifying a monetization partner, choosing the right ad network, determining optimal ad formats, locking on the best ad placements, and carefully balancing revenue generation with user experience (because you won’t make any money without users).

We are one of the most experienced and innovative ad networks, and we want to share our experience with you. We want you to avoid the most common mistakes publishers tend to do while making these decisions, so here’s what NOT to do:

First mistake – choosing an ad network only by revenue

This is a tricky one. You may receive offers from publisher managers representing various ad networks, proposing to provide higher compensation than your current earnings.

It’s a viable option, of course. Still, remember that increasing your revenue while damaging user experience with aggressive ads will decrease your traffic over time – and your revenue will decline with it.

Choose a well-known network, like AdMaven, which understands the delicate balance between money making and user experience.

Second Mistake – choosing an unknown ad network

Ad networks that are relatively small and unknown will do everything they can to “win” you as a client, including being aggressive and promising you the moon and a few stars. Another known issue of dubious ad networks is lack of transparency, which can make it difficult for publishers to understand how their ads are being served and how much they are earning.

Here is what you should do:

  • Ask for examples of websites that the ad network is working with.
  • If an ad network is working with big websites, it means they can handle the traffic, pay well, and pay on time.

If they work with similar sites to yours, they have the experience needed to help you monetize your traffic and have proper advertisers for it, therefore the revenue will be higher and stable right from the start.

  • Search known forums and communities on social media for feedback.
  • Don’t rely on a single review or opinion. A lot of those are paid reviews and therefore untrustworthy.

Third mistake – choosing an ad network that runs a single ad format

Putting all your eggs in one ad-format-basket is never a good idea. Several ad formats are necessary for good monetization.

Focusing on one network that has multiple formats as a one-stop-shop will save you a lot of time and effort, and will boost your revenue.

An ad network that offers multiple formats is more likely to optimize the formats to maximize both revenue and user experience.

As a publisher you may want to prefer dealing one ad network, that offers all the ad formats you need (such as pop-under, interstitials and push notifications), instead of working with several small ones.

Digital Advertising Trends for 2023: Marketing Automation

What’s waiting for us in 2023, in terms of digital advertising? As advertisers and publishers who use ad networks, it’s important to keep up to date in the current and future trends of digital marketing. We’ll try and help you do just that. And first up – automation.

What is digital marketing automation?

Digital marketing automation is the use of software and technology to automate marketing tasks and processes, such as email marketing, social media marketing and ad targeting. 

Why should you use automation?

Some advantages of digital marketing automation include:

Increased efficiency: automation allows you to set up marketing campaigns and processes once, and then let the software handle the execution of those tasks. This saves time and resources that can be better spent on other areas of your business, such as customer service, content creation and more.

Better targeting: automation tools allow you to segment your audience and tailor your marketing messages to specific groups of people. This way, you can create more effective marketing campaigns and achieve higher conversion rates.

Improved customer experience: digital marketing automation helps you deliver personalized, relevant content to your customers at the right time, which can improve their experience with your brand.

Enhanced data analysis: advanced analytics capabilities are often coupled with automation tools. This way, you can track the success of your campaigns and make data-driven decisions about your marketing strategy.

Cost savings: who doesn’t want to save a bit of money? Automation can help you streamline your marketing efforts, reducing the need for manual labor and potentially lowering your overall marketing costs.

Common digital marketing tools

  1. Email marketing: these tools allow you to create and send automated mail messages, such as welcome emails, abandoned cart emails, and newsletters. Examples include Mailchimp, Constant Contact, and Sendinblue.
  2. Social media automation: there are so many social media channels, it’s hard to keep track and publish content efficiently on all platforms. Automation tools allow you to schedule and publish social media posts, as well as track and analyze your social media performance. You can try using Hootsuite, SocialPilot and Sprout Social.
  3. Marketing automation platforms: these tools combine a range of marketing automation features, such as email marketing, social media marketing, ad targeting, and CRM, in a single platform. Examples include Marketo and Pardot.

Automation mistakes you should avoid

  1. Failing to segment your audience: this can lead to generic, one-size-fits-all marketing campaigns that are less effective at converting customers. Know who you’re talking to, in order to send the right message to them.
  2. Non-personal marketing messages: another mistake is failing to personalize marketing messages based on the specific interests and needs of different audience segments. This can result in a lack of relevance and impact.
  3. Not setting clear goals and metrics: without clear goals and metrics in place, it can be difficult to determine whether your automation efforts are successful. Don’t just run with it – make sure to set clear goals and track the metrics that matter most to your business, and check them on a regular basis.
  4. No testing: it’s important to test and optimize your automation campaigns to ensure that they are performing as well as possible. This may involve A/B testing different subject lines, call-to-actions, or other elements of your campaigns.
  5. Relying too heavily on automation: automation can be a powerful tool, but it’s important to remember that it’s not a substitute for human interaction. Make sure to find a balance between automation and personalized, human-to-human communication with your customers.

Ad Networks: A Powerful Tool for Bloggers Looking to Make Money

Ad networks, like AdMaven, are a great way for bloggers to earn money from their content and grow their audience. Here are some key benefits of using ad networks:

It’s easy to monetize your blog with an ad network: you don’t really need any selling skills! If you’re a small blogger (and not a big influencer), you may not have the time or resources to individually negotiate advertising deals with brands. An ad network makes it easy to monetize your blog by providing a platform for advertisers to bid on ad space on your site. All you have to do is sign up for an account and add some code to your site to display the ads.

Reaching a wider audience: ad networks give advertisers and publishers more opportunities to buy or sell ad space. This is the backbone of a good, free market – supply and demand. So, even if you are a “small fish”, with a small blog, you’re in the game and can earn money quickly and easily.

A variety of ad formats: ad networks offer a range of ad formats, including display ads, popunders, interstitials and more. This way, you can choose the ad format that best fits your blog and your audience.

Detailed reporting and analytics: you can’t really know how the monetization is going without real numbers. Most ad networks offer detailed reporting and analytics tools that help you track the performance of the ads you display in your blog. This can be helpful for bloggers who want to understand how their ads are performing and make data-driven decisions about their advertising strategy. If you see that no one is clicking a certain type of ad, you can just easily switch to another format that better suits your needs.

No need to wait for the money to accumulate: with AdMaven, for example, you don’t need to wait in order to get paid. A low payment threshold guarantees you’ll get at least some money very quickly, even if you don’t have a lot of traffic in your blog.

Diversifying your income streams: as a blogger, it’s important to create different income streams to ensure that you’re not relying too heavily on any one source of revenue. Ad networks can help you do this by providing another source of income for your blog.

Overall, ad networks can be a great way for bloggers to monetize their content, reach a wider audience, and diversify their income streams. By joining AdMaven (the best ad network around!) and displaying ads on your blog, you can start earning money from your content and grow your blog into a successful business.

The Disadvantages of AdSense & why Alternatives are Necessary

We all need AdSense alternatives. For one thing, it’s always a good thing to have options. We don’t want to be limited when it comes to choosing an ad network or when we want to monetize our website. A good, stable, free market offers alternatives, so you can find the best solution for your needs.

Google AdSense is just one advertising network, and it’s very popular. But just because something is very popular, doesn’t mean it’s the best, or best suits YOU. There were always good advertising solutions out there, but Google has become so popular, some people seem to think it’s the only possible way to advertise and make money off of their digital assets.

Here are some of the disadvantages of AdSense, that you should consider when choosing an ad network:

Big isn’t always great

Google is a huge corporation which doesn’t take into consideration the needs of every little publisher or advertiser. The advertising solution they offer is solid enough, but it’s not designed to cater to publishers or advertisers, and doesn’t address the specific needs you might have.

The fact that Google is huge also leads to another problem – customer service is not the best. Google has no need to invest in quality support for you, and they don’t really care if you use their ads to monetize your website, or decide to use another ad network. If you leave, there are many more customers to spare. If you encounter a problem while using Google AdSense, you’ll find there’s no one to talk to. There are support forums, but other than that – you’re on your own.

Limited selection of ad types

Another serious issue with AdSense, is that ad types are limited. For example, Google doesn’t offer push notification advertisements or popunders – some of the leading ad formats in the industry. It’s important to choose the best ad formats for your audience – having a limited ad selection will limit your success and profits.

Not only does Google limit the type of ads you can use, it also limits the way you use any other ad service. You can use other ad networks while using AdSense, but it requires a lot of supervision and usually it’s not worth the hassle.

Payment threshold is too high

Payment threshold for Google AdSense is $100 – that’s just way too much for small website owners, and it means they have to wait a long time in order to cash in on their ad income. With AdMaven, for example, the payment threshold is below $10, so you don’t have to wait very long in order to see real money from your website.

You can lose all your money in a second

Your ad account can be shut down without a real reason. Sure, Google will say it’s click fraud or policy violations, but there have been many cases in which Google simply closed accounts and the publishers never saw the money accumulated there. Since customer support is close to non-existent, there won’t be much you can do if your ad account gets shut down. Furthermore, if you make a mistake, this usually means a lifetime ban – you’ll never be able to use Google ads again.

AdSense isn’t profitable for small publishers

Small publishers aren’t going to enjoy a significant profit when using AdSense. Most advertisers on Google prefer search ads, and display ads selection is limited and sometimes downright boring. Users tend to ignore those ads, so you don’t get many clicks. No clicks, no money.

Other AdSense limitations

Site age limitations – Chinese and Indian sites have to be at least 6 months old before applying to AdSense.

Content limitations and policies – Google doesn’t allow insertion of ads near certain types of content, such as adult (nudity, explicit language), content about explosives and guns, tobacco, drugs, alcohol and more. If you run a website that has “objectionable” content, Google won’t let you use AdSense.