Cheap push traffic is like hidden treasure for advertisers. It offers a cost-effective way to reach your target audience without “breaking the bank”. Here are some of the strategies that can help businesses drive engagement and increase conversions, all while maintaining a reasonable budget.
What is push traffic?
Push traffic is what you get from Push Notification ads. These ads, which look like personal messages, are delivered directly to users’ browsers or mobile phones. Push ads are compatible with both iOS and Android operating systems, which makes them a versatile tool in the hands of marketers.
Users opt-in to receive push ads, which is another reason for the effectiveness of this ad type. When a user clicks on one of these ads, they are immediately directed to the advertiser’s destination, like a landing page or an online store. Push ads offer great conversion rates, so it’s no surprise a lot of advertisers utilize them in their campaigns.
Ad pricing models
CPC (Cost Per Click) and CPM (Cost Per Mille, or Cost Per Thousand Impressions) are two common pricing models used in digital advertising.
CPC (Cost Per Click): This model charges advertisers each time someone clicks on their ad. It focuses on the direct interaction of a user with the ad. The main advantage of CPC is that advertisers pay only when a user shows interest in their ad by clicking on it. This is the model for push ad campaigns.
CPM (Cost Per Mille): In contrast, CPM charges advertisers a fixed amount for every 1,000 impressions their ad receives. An impression occurs each time the ad is displayed, regardless of whether it is clicked or not. This model is more about brand exposure and awareness, as it ensures that a large number of people see the ad. CPM is typically used in campaigns aimed at enhancing brand visibility rather than driving immediate action.
When you buy push traffic, you can only pay per click, and not per impression. This is, in fact, another advantage of push traffic, because you only pay when the user has actually clicked and moved on to your offer.
When running a push ad campaign with AdMaven, you can set a limit of how much you’re willing to pay for a click, which gives you great control over your performance and budget.
More than that, you can also set the pace of the clicks. You can decide whether you want to spend your budget evenly (at a steady rate per hour) or ASAP, in case you’re aiming for a speedy, strong campaign.
How to get cheap push traffic?
Finding low cost and effective push traffic involves a combination of strategic planning and practical techniques. Here are some tips to help you get cheap push traffic without compromising on quality:
Choose the Right Ad Network: Research and select ad networks known for offering cost-effective push traffic. Some networks might have special deals or lower prices for new advertisers or specific niches. If you’re already here, you are more than welcome to check AdMaven for Advertisers!
Target Emerging Markets: Country tiers matter when it comes to push traffic. Countries in regions like Southeast Asia, Latin America, and Eastern Europe often have lower costs per click (CPC) or cost per mille (CPM) rates compared to more saturated markets like the USA or Western Europe.
Optimize Your Bidding: Start with a lower bid to test the waters and gradually increase it based on the performance.
Use A/B Testing: Regularly test different aspects of your push notification ads, like headlines, images, and call-to-action buttons. A/B testing helps in identifying what works best and can improve your click-through rates (CTR), thus reducing your overall cost.
Leverage Retargeting: Retarget users who have previously interacted with your website or app. Retargeting campaigns tend to have higher engagement rates and can be more cost-effective.
Quality Over Quantity: Focus on creating high-quality, engaging ads. Better quality often leads to higher engagement rates, which can lower your overall costs in the long run.
Time Your Campaigns: Timing can significantly impact the cost and effectiveness of your campaign. Experiment with different times and days to find the most cost-effective schedule.