Interstitial Ads: Advantages and Best Practices

It’s not easy to grab the user’s attention these days. The ads are everywhere, and even without ad-blockers, people sometimes ignore the messages we want them to see. These days, there are some interesting ad formats that can help publishers and advertisers push the message through – pop ads, push notifications, popunders and our full-screen favorite – the interstitial ad.

What is an interstitial ad?

Interstitials are full-screen ads – they cover the entire screen (mobile or computer screen) and they usually appear when the user moves between content pieces. For example, when a user clicks on a “next” link, they may see an interstitial ad. Interstitials can also appear inside apps (especially games): the ad presents when the user levels up or gets a bonus. The idea is to show interstitials naturally, and interfere as little as possible with the flow of content usage. 

Interstitial ad types

Interstitials can take many forms: it can be an image, text, rich media or even video. The users have an option to watch the ad or skip it, using the X button. Usually, tapping on any other part of the ad, will take the user to the landing page. When it’s a video interstitial, there are usually a few seconds in which the user can’t navigate away from the ad, making it a very effective form of advertising (the delay is usually no longer than 5 seconds).

interstitial admaven

The Advantages of interstitials

Interstitials are super-popular in the advertising arena, since they are compelling and solve banner blindness. Developers, marketers, advertisers and publishers – everybody loves them. Their high impression rate, which means higher CTR.

The ads grab the user’s attention and they need to consider it before closing it. They offer high viewability and user engagement.

They usually show when a user is already engaging with your site’s content, so this means you already have their attention.

Google and interstitial ads

You want to use interstitials wisely, since Google might penalize your website if you are not using this type of ad correctly. 

According to Google’s guidelines: “Intrusive interstitials and dialogs are page elements that obstruct users’ view of the content, usually for promotional purposes”. 

Google understands that sometimes you need to cover the content in order to relay a message to your users, but it also says that “interstitials make it hard for Google and other search engines to understand your content, which may lead to poor search performance”.

So, if SEO is important to your website, you need to consider your interstitial strategy. However, there are a lot of websites who rely on PPC traffic and social media, and don’t invest in SEO. A website doesn’t need perfect SEO in order to succeed and make money, and if that’s the case for your site, you can use interstitials more freely.

Interstitials best practices

Since an interstitial ad covers the content and forces the user to consider it, you need to be careful and use it moderately, otherwise you’re going to alienate and annoy your users, which is never a good idea.

Here are some actions to avoid:

  • Don’t put an interstitial after every action.
  • Avoid interstitials upon app load or exit.
  • Don’t display back-to-back interstitials.
  • Don’t launch an interstitial unexpectedly, in the middle of a user action.

Displaying an interstitial when the user navigates from one page to another is acceptable.

Remember: interstitials are best for linear user experiences. There should be clear start and stop points, and the ads should merge into the natural flow of user engagement. When the user pauses, that’s the best time to display an interstitial ad.

Push ads tips and stats you should know in 2022

Push ads

Push notification ads are one of the most effective ways to advertise. The trick is to keep a delicate balance, because these ads are considered by some to be more intrusive and can quickly start to have a negative impact on your campaign. Used correctly, however, push ads can be a wonderful addition to any advertising campaign. 

In order to use push notifications properly, there are a few important facts you should know about them. These facts and stats can help you plan your campaign and optimize the usage of the push ads. Here is some important information and tips on how to use push notification ads in the best possible way:

Push notification opening rate is 50% higher than that of a newsletter. A lot of people disregard their email notifications, or check for mail only once or twice a day. Push notifications can reach those people more easily, and they also attract more attention from the user. That doesn’t mean, of course, you should forego email marketing – just be aware of the differences and adjust your campaign accordingly.

The average phone in the US receives 46 push notifications every day from apps and advertisers (despite the fact that only about 50% of apps use push notifications). The question is – which users are more likely to opt-in for push ads? The answer is that Android users have a higher opt-in rate than iOS users – 81% vs 51%. That’s because Apple makes it harder to opt-in for push notifications. This and more, web push notifications are not available on iOS. 

If you want to know which browser is the leader of push web subscribers, then the answer is Chrome. All browsers support push notifications, but since Chrome is the most popular by far, it’s also where most of the push subscribers are – 90% of them use Chrome.

When is the best time to send a push? The stats show that during the afternoon and evening hours, the delivery rate for push notification is 60%. The best reaction rate achieved for push ads is Tuesday. It also largely depends on your target audience:

  • Working people: 9 am, 12-2 pm, 9-11 pm
  • Young mothers: 11 am-12 pm, 7 pm-8 pm
  • Middle-aged housewives: 12-2 pm, 9-11 pm
  • Students: 9-12 am, 7-2 am.

You should note that despite the fact that push ads are effective, the users still consider them irritating, mostly because they are distracting or not relevant. Make sure you know your audience inside and out, send only relevant push notifications and don’t overdo it, otherwise you’ll annoy your users.

Web push notifications CTR can vary between 15% up to 30%. This is a very important stat to consider, since it’s mostly up to you, your targeting and your campaign message. In order to keep the CTR high, you should consider: 

  • How many times does a user see the campaign?
  • The time the push ad is sent.
  • How does your notification look? Does it grab the attention of the user?
  • What is the message sent in the notification? Is it clear, concise and interesting?
  • Who do you target with the push notification?

Interesting to note – emojis improve push notifications CTR by around 5%.

When do users unsubscribe from push notifications?

Generally speaking, unsubscribes stay under 1% if you send no more than five pushes per week. For the best results, you should send no more than 3-5 notifications per week. 

These are the things users particularly hate about push notifications: when they are sent at the wrong time of the day, irrelevant push ads, expired offers and clickbait. In short, you should be honest, concise and time your push ads to perfection, in order to maximize your CTR and profits.

How to Earn More Money from your Website Traffic

Publishers are constantly trying to generate the best revenue possible, while keeping the right balance between ads, content and user experience. With that said, there’s quite a lot you can do in order to maximize your website’s revenue, even assuming that your traffic is the same.

Here are a few tips that will help you monetize your existing traffic more efficiently:

Use AdBlock bypass codes to show ads to 100% of your users

About 30% of the users use some sort of AdBlock on their browser – this is a pure loss of revenue for you as a publisher.

Using AdMaven’s AdBlock bypass solution, you will be able to show ads to 100% of your users and makeup to 30%-40% more revenue. These users aren’t used to seeing ads, so their value is sometimes higher than regular users.

Choose the right ad format and place it correctly on your website

There are many ad formats – from banners, pop ads, push notifications, sliders and more.
Each format has its own advantages and disadvantages, and each will work differently given a certain user behavior, traffic blend and site vertical. Once selected, you should place the ad at the page and timing that will suit the user’s behavior.

Configure the chosen ad formats correctly to maximum results

Ad formats can perform differently depending on how they are configured.

AdMaven has a few configurable factors that can affect the performance significantly such as global cap, session cap, frequency and time between ads display:

Cap of ads per user – The number of ads a user sees per time frame (usually 24 hours) is critical. Increasing those caps will show the user more ads and will yield higher revenue, up to a point where it starts damaging the user experience.

Consult with your account manager in order to find the best balance and set the cap correctly. In the end, there are no “magic” solutions. AdMaven offers you professionalism, experience, and dedication; those are the keys for our success.

To learn more about ways to increase your revenue, contact your account manager or CLICK HERE

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Push Notification Ads: One of the Best Ways to Advertise

Push Notification Advertising has really transformed the world of ads, and has become one of the strongest, most profitable forms of digital ads.
Really, any serious Ad Network will offer push ads for publishers and advertisers.

We wrote this guide for those of you who want to know all there is to know about push traffic, push ads and the money-making opportunities they bring.

What are Push Ads?

We all receive notifications on our mobile phone, and sometimes on our computers, as well. Those notifications usually originate from different applications, and give us information and warnings. Push ad notifications are basically the same thing – they are notifications that contain an advertisement, and they are served by websites (and not apps). When users click on a push ad, they are redirected to a landing page, a mini site or a product offer. This form of digital ads ensures a high rate of engagement, since it’s very familiar to the user, and they know exactly how to interact with it.

Push ads aren’t pushy!

One of the first things we need to clarify is the fact that push ads are opt-in only. The user must agree to receiving push notifications in advance, and so you’re targeting only willing users.

When you are targeting users who purposely asked to get push ads, you are catering to an audience who wants to hear from you. This means you’ll be getting better results, since your audience wants to engage.

Advantages of Push Traffic Advertising

  • Push ads can be used in virtually any kind of advertising campaign. 
  • They have a great global reach.
  • There’s a very small chance of bot traffic with push ads, since it’s opt-in only. 
  • CTR and conversion rates are very high, especially compared to other ad formats.
  • Push ads are direct and easy to understand, since they resemble SMS messages.
  • Push ads are positively received by the users, since they need to opt-in in order to get them. They can also opt-out easily.
  • They are delivered straight to the user’s device, and so they create a personalized experience.

Best performing push ads verticals

Here are some of the best verticals and offers you can promote with a good push campaign:

  • Gambling
  • Sport betting
  • Sweepstakes
  • Mobile utilities
  • Antiviruses
  • Games
  • Content arbitrage

 The holiday season is especially ripe for a top-tier push campaign – including Black Weekend (previously Black Friday).

Push Ad Support

Push ad notifications work flawlessly with different web browsers and operating systems. They work great with Chrome, Firefox, Safari and Edge – on mobile and on desktop computers. The ads will run on either Windows, MacOS or Linux and on Android phones.

Push ads won’t run on iOS devices, such as iPhones.

Important tips for Push Ad Campaigns

First of all, push ad campaigns need to run clean: no auto-downloads, malware or trademark violations. 

Another thing you should pay attention to, is the reaction of the users. Push ads are voluntary, but you shouldn’t overuse them, as they can become annoying to the users. 

Also, direct linking doesn’t convert well with push ads, so the best way is to direct users to a well-built landing page.

Remember that like with other ad formats, targeting is one of the most important issues to consider. You can run a wonderful campaign, but if the users are the wrong audience, you are on a fast track to getting ignored or blocked.

When it comes to conversions in push notification ads, icons are better than images – choose a simple graphic element that will help the users focus and decide to click on the ad. Users prefer a simple, clear message, and they also love emojis! Yes, an emoji can increase your CTR by 25% or more!

Popunder Ads – Are They Effective?

Pop under ad

Pop ads are nothing new. They’ve been there ever since the starting days of the internet, around the late 90s. Popup ads were invented by a guy that worked in, back in the day. The reason popups were invented wasn’t to annoy users, but to separate the content from the ads. Advertisers were worried that their ad will be associated with the content created by the publishers. Specifically, there was a car company that bought a banner placement, and that banner appeared on a page with adult content. Pop up windows seemed like a good solution for this kind of “conflict” – the ad appears on a separate window and it’s unrelated to the content, thus preserving the advertiser’s image.

Pop ads have established themselves as an industry standard, and are considered one of the most effective ways to advertise. They catch the attention of the user, who sometimes ignores regular banners, and they have high CTR.

Every decent ad network offers publishers some sort of pop ads, and with good reason. Pop ads have quite a few advantages:

  • Pop ads grab the attention of the user.
  • In order to close the pop-up, a user has to find the X or the “close” link. The few seconds that are required to do that also make him consider the ad. The user actually has to decide if they are interested in what the ad has to offer. Those few seconds make all the difference.
  • Pop ads improve conversion rate, especially if they offer a discount or a specific product that is related to the content of the website.

Specifically, pop-ups have a disadvantage – they tend to annoy the user because they are slightly more intrusive than other types of ads. This is where popunder and New Tab Ads come in. We’ll tell you more about New Tab Ads in future posts. For the time being, you should know that New Tab ads are great, because they get the user’s attention, but not utilizing a new window, just a new browser tab. The tab can be closed easily and is considered to be more compliant with Google’s policies.

New Tab ads deliver similar results in terms of conversion rate and can also be sent to the back of the tab in focus.

What’s a popunder ad?

Popunder is the lesser known variation of pop ads. Most people know about pop-ups, but pop-under isn’t as established, although they are as effective as pop-ups.

The functionality of popunder is basically the same as a pop-up ad, except it shows beneath the tab the user is looking at. Unlike a popup, which covers the content (or parts of it), a popunder appears behind the content in a separate tab or window. On mobile, the ad shows more of itself as the user scrolls.

Is popunder a good ad format?

The fact that popunders are noninvasive, makes them a great choice of ad for publishers and advertisers alike. Since popunders appear as a new browser window, they don’t hassle the user or hide the content from him. When the user has finished reading the content, and wants to close the tabs, he will see the popunder and consider it. This is a sophisticated, gentle way of advertising that tends to generate top tier traffic. The fact that the user gets a CHOICE whether to look at the ad or not, is a great advantage, and makes this sort of ad a great addition to any advertising portfolio.

More Popunder Advantages

A popunder CTR can be as high as 7% and they are relatively low cost-per-click – so they are a good option if your budget is limited at this point.

Popunder ads appear once a day and for unique users only. They help you save money and minimize non-target traffic.

Popunders are also separate from the publisher’s content, so they won’t change or mess up your website design.

Play it right and make money with sports events traffic

sports events

In this post, we’ll try and give you some ideas on how to best monetize sporting events as affiliates.

Timing is everything

First, a simple rule sometimes missed by affiliates: don’t forget to set your campaigns to run on the days and hours of the events. It’s recommended to start running the campaigns at least three hours before the actual sporing event, because users will be looking for the live streaming channels in advance.

The bigger the event, the bigger the traffic and the better it converts if played right. Adjust your campaign to be global or geo-oriented, according to the match and phase of a tournament. International sporting events usually draw the attention of people all over the world, but it also depends on the schedule. If a game is played when people on one side of the world are asleep, then you won’t get traffic from that area. Timing is everything, so watch the clock and make smart choices.

Cool Timeline

December 9

FIFA Club World Cup – Japan

November 6

UEFA Nations League – Italy

July 24

Archery – 1/8 Eliminations Results

July 24

Basketball 3×3 Session 4

July 24

Football – New Zealand vs United States

July 24

Football – Netherlands vs Brazil

July 24

Football – Japan vs Great Britain

July 24

Football – Sweden vs Australia

July 24

Basketball 3×3 Session 3

July 24

Football – China vs Zambia

Use the right offer

While many offers might convert and show an increased performance, there are some offer verticals that stands above all.

Our experience shows that VPN and Proxy apps and subscription (either mobile or desktop) work great as well as VOD offers, sports bet offers, dating and even casino.


Pick the correct ad formats

Push ads and in-page push are the number one formats for monetizing sports events traffic.

They blend perfectly with the websites users are watching matches on, and appear exactly on the right tune.

New tab pops will also perform well as they grab the user’s attention.

It’s important that you test those formats on small sporting events, to see how they perform for you, so when the huge events come, you’ll be ready for them.

in-page push

Creative, creative, creative

While many run similar offers of the same verticals, there are some affiliates that have the entire flow in place.

Try and adjust your offer creatives, landings and pre-landings to match the event and be even more specific and adjust them per match. This can increase results by 50%

creative live video

Buy the suitable traffic SubID

AdMaven has 24/7 support representatives in place. Use them to get insights about preferred traffic sources and receive free tips from the real experts.

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