3 Mistakes to Avoid as a Publisher

Being a publisher requires making a lot of decisions along the way.

Designing your website, choosing a hosting company, choosing the right content and finding ways to drive traffic.

This and more, another very important field that has to be taken care of in a professional way is the monetization, meaning turning traffic into revenues.

Here as well, a lot of decisions have to be made – choosing a monetization partner, selecting the right formats, placing the tags and ads on your website, adjusting the trade-off between revenue making and user experience & more.

Being one of the most experienced and innovative ad networks, we have made a short review about the most common mistakes publishers tend to do while taking the above decisions, in order to help you as publisher to do it the right way

First mistake – choosing only by the revenues an ad network pays you

This is a tricky one. You usually get an offer from publisher managers working for different ad networks offering you to pay more than you are getting paid now.

This is an option – but remember:

Increasing your revenue but damaging your users experience with way too aggressive ads will cause your traffic to decrease over time.

Choose a well-known network which understands this tender balance between revenue making and user experience

Second Mistake – choosing an unknown ad network

Ad networks that are relatively small and unknown will do everything they can to “win” your traffic, including being too aggressive and promising you the moon and a few stars.
Here is what you should do:

  • Ask for websites examples which the ad network is working with.
    • If an ad network is working with big websites it means they can handle the traffic, pay well, and pay on time.

If they work with similar sites like yours means they have experience monetization your traffic and have proper advertisers for it, therefore the revenue will be higher and stable right from the start.

  • Search known forums for feedback. Those are good to get a glance.
    • keep in mind that forum users have their own perspective and sometimes have certain interest on placing a comment, so its a good first step but shouldn’t base the forums comments for your final decision whether to use an ad network or not.

Third mistake – Choosing an Ad Network that runs a single ad format

Choose an Ad-network that specializes in several ad formats
Focusing on one network that has multiple formats as a one-stop-shop will save you a lot of time, efforts plus it will boost your revenue.

An ad network that offers multiple formats is more likely to optimize between the formats to maximize both revenues and user experience.

This and more – you as a publisher will prefer dealing with one point of contact in regards to your monetization solutions both for support, payments and reporting

Marketing Operation Manager

AdMaven is an innovative ad network, developing an advanced online advertising platform and online monetization tools.

We are looking for a passionate Marketing Operation Manager with hands-on Google Ads PPC campaign management experience to join AdMaven!

As a Marketing Operation Manager, you will play an important role in helping the company grow. You will work very closely with VP level managers and others in the organization to help analyze metrics, implement processes to optimize and grow efficiency using automated tools and data.

You will:

  • Oversee and manage AdMaven’s brand marketing efforts.
  • Promote the brand over various online marketing platforms to attract advertisers and publishers to join AdMaven’s platform.
  • Manage ad campaigns (mainly Google AdWords) to provide maximum ROI.
  • Manage retargeting campaigns over Facebook, LinkedIn, and other social media platforms.
  • Oversee SEO activities.
  • Plan and execute co-marketing activities with industry’s top affiliates, blogs and forums in order to promote the brand.
  • Launch email marketing campaigns and content marketing activities.
  • Initiate and implement new methods of engaging potential clients.

We’ll need you to have:

  • At least 1-2 years of PPC experience in global campaigns with medium-large budgets. 
  • At least 1-2 years of team/operations management.
  • Experience with performance marketing campaign management – Advantage.
  • A Bachelor’s degree in business, engineering, or similar.
  • Recommendations.

Send your CV to cv@ad-maven.com

Happy New Year!!

Dear partner,

2020 has been particularly challenging for all of us.

Despite the difficulties, we have managed to reach new and exciting accomplishments that we have wanted to share with you:

  • We have reached over 1.5 Trillion impressions!
  • Over 5 Billion conversions were recorded on our platform.
  • We have launched two new ad formats – In-page push and Interstitial ads.
  • We have improved the response time in our live chat by 42%
  • One-third of all of our active advertisers got a dedicated account manager (Trust us, that’s a lot).

Not working with us yet? Contact us to get a dedicated AM from day one!

We wish you a Happy New Year! 

May this year will be better, happier, and profitable than ever!

Looking For The Best Black Friday Offers?

Since the early 60’s, Black Friday marked the beginning of the shopping season in the US.
Due to the strengthening of the US economy and the advent of the internet, Black Friday has become a global phenomenon that cannot be ignored these days.
Both advertisers and consumers all around the world are counting the days till this crazy event, and we’ve decided to join the party!

Here are some exclusive offers and benefits we’ve got from our beloved partners just for you:

AdPlexity – is a legendary suite of ad intelligence tools that grants a complete picture of the digital world. With AdPlexity tools in your pocket, you can easily discover winning strategies and trends, learn which ads perform best, build more profitable campaigns, and much more.

AdPlexity offers HUGE Discounts of up to 50% both for monthly and annual subscriptions plus FREE INCREDIBLE Bonuses for Black Friday!

>>Click on to choose your weapon!<<

FunnelFlux Pro is a cloud-based tracking platform that lets you flexibly track any marketing campaign you can dream of.

It’s perfect for performance marketers and product owners, especially those using real funnels rather than basic direct linking.

Visually draw what you want to happen then track it using our industry-leading javascript tracking or our blazing-fast redirection links.

Use promo-code thrive-with-admaven and get 50% OFF your first month! Moreover, after signing up with an exclusive promo code you get 14 days free trial, PLUS in case of active usage of FunnelFlux Pro you get an extra 14 days

Start a free trial today and explore the next-generation of trackers.

>>Start your trial!<<


We all need a helping hand at times. Skilled marketers or fresh affiliate newbies, everyone can benefit from the right advice! And that’s what STM Forum is all about. Founded in 2011, STM has helped 1000s of affiliates to reach their financial freedom. 

Newbie guides, advanced case studies, success stories and even the failures of those who gave up… we have it all. Don’t waste $$$ on mistakes you can easily avoid, let us help you become a better affiliate: https://stmforum.com/join/

Promo code for 20% OFF first month: MAVENSTM2020

>>Click here to start!<<

Make sure to use these on of a kind benefits made just for you!
Happy Black Friday

Interstitial Ads: A Closer Look

After analyzing the performance of our publishers’ monetization during the past month we can see a new rising star. We introduced several different improvements to our Interstitial ad model in the last few months and the results are defiantly showing.

For those of you who still don’t use this great monetization tool, here are a few reasons why you should start using it right now:

User Friendly – The interstitial ad model is not intrusive. Users accept it as part of the natural flow of the website and it is easy for them to close it without too much struggle.

Full Content Control – Choose the ad types and verticals you want to show your users (including Native). Configure the right capping and intervals for your website.

High Performance – Taking into consideration the number of clicks and revenue the Interstitial generates, it makes it one of the highest performing models.

The new Interstitial design help improves, even more, the performance and the interaction of the users with the ads.

The new interstitial can also be used inside players, it has a new design much friendlier to the user, who can close it with fewer difficulties.

In conclusion, we don’t want you to miss this great opportunity to earn big with another one of our best-performing products, so, until the 15th of December, every publisher who implements the Interstitial will receive a 15% BONUS on his revenue.

Contact your account manager now to get more details.

Optimize Your Campaigns For The Holiday Season

The holiday season, along with its shopping frenzy, is just around the corner and it’s time to buckle up because, by everybody’s predictions, this shopping season is going to be OUT OF THIS WORLD.

November is the ultimate shopping month with Black Friday and Cyber Monday, as well as Chinese Singles’ day.

It seems like the Covid-19 situation is coming in handy this season as online shopping has become shoppers’ favorite method.
This is exactly where we step in! We’ve gathered some tips and tricks to help you optimize campaigns and maximize your sales.

Do your research

Google and spy tools are your best friends. You need to learn as much as you can about the market, the pricing, and the products. From the consumer point of view, you need to understand what are they buying? Does Covid-19 affect the products they buy? What is the average amount they spend during the holiday season? And so on.

From an advertiser’s point of view, you need to gather any available information about landing pages, creatives, targeting, and any other available information out there.
Once you’ve gathered enough data – it’s time to open your first campaign.

Start Early

It’s tempting to think that once you’d launch your campaign it will convert like crazy just because it’s the holiday season. What works for one advertiser, won’t necessarily work for another. Don’t wait for the last minute to start experimenting, start testing and optimizing now!

It’s not only the offers you should test – it’s landing pages, creatives, networks, keywords, products, and even ad types! Make sure you start the shopping season prepared. 

Improve the shopping experience

In the past year, our shopping habits changed completely due to social distancing.
The change was rapid, and it forced the online shopping platforms to step up their game, and the affiliate world has no exceptions.

Make sure your landing page looks reliable, that all the important information such as prices and shipping are clear, that the navigation bar is accessible, etc.

Make sure that your landing page loads quickly, especially for mobile offers (Mobile users have higher bounce rates), always keep in mind to make the shopping process easy.

Offer discount deals, packages, and awards

Using a countdown, time-limited deals, or even location related specials may all increase your revenue!

For any questions or suggestions, please contact our devoted customer support.

If you are still not registered – sign up today right here on ad-maven.com on the top right corner.

Happy Black Friday!

Happy International Internet Day!

The holidays are always a great time to spread joy and give out gifts.

With one of the most important holidays of the industry is just around the corner, we wanted to reach out to you and offer you a special International Internet Day offer as a token of our appreciation, and to be thankful to all of our partners and future partners.

Since 2005, every year on October 29, we celebrate International Internet Day to mark the first online message ever sent in 1969.

As a leader in the online advertising industry and a proud member of the entire internet community, we offer publishers this one time offer to celebrate the occasion.

New Publishers:

Sign up to AdMaven and get a 15% BONUS on your first month’s revenue.

Registered Publishers:

For every new placement you open – Get a 15% BONUS on your first month’s revenue from the new tag.

SIGN UP today to claim your offer or contact your account manager today and claim your gift

*The offers are valid until October 31, 2020

October’s HOT VERTICALS / New offers – More profit!

Check out the list we have created just for you.
These offers were on fire last month! Our mantra is that there is no better time to test new offers than now!

Anti-Virus offers

  • Where? US, CA, UK
  • Mobile or Desktop? Both!
  • Push or Pop? Push notifications
  • Offer Example: Norton

Crypto

  • Where? MX, KE, GH
  • Mobile or Desktop? Mobile
  • Push or Pop? Push notifications
  •  Offer Example? Make Money

Dating

  • Where? US, AU, DE
  • Mobile or Desktop? Both!
  • Push or Pop? Both!
  •  Offer Example? Wellhello

Sport bets

  • Where? US, DE, IN
  • Mobile or Desktop? Both!
  • Push or Pop? Both!
  •  Offer Example? Bovada

Extensions

  • Where? US, GB, IN
  • Mobile or Desktop? Desktop
  • Push or Pop? Both!
  •  Offer Example? Any utility extension

JOIN AdMaven today to enjoy everything we have to offer – volumes, bids, tips, and dedicated support.

AdMaven – Your Friendly One-Stop-Shop

A publisher’s time is very valuable. Monetizing your site is time-consuming and requires attention to details, research, and continuous testing to find the best solutions that fit you.

AdMaven offers you a One-Stop-Shop. One accessible and friendly platform where all your publisher’s needs are met and fulfilled with dedicated professionals and minimum hassle.

No need to leave the shop anymore to look for different products in different shops, we’ve gathered everything you need under one roof including some things you didn’t even know you need.

  • Native Floater banners
  • Interstitial ads
  • Native Push ads (1-click push)
  • Push In Page (2-click push)
  • “Extra Push” Offer
  • Pop-up ads
  • Popunder ads
  • New Tab ads
  • VPN Banners
  • Ad Block Bypass Solution

*Contact us for custom-made products to fit specifically for your website.

Sports Traffic Is Going Through The Roof

In our last newsletter, we have mentioned upcoming sports events to focus on with your offers. Due to AMAZING results some of our advertisers had, we’ve decided to share with you some of the sources you should keep an eye for!

What am I targeting?

  • These are top quality sources that work incredibly well for sport-niche offers.

Which offers should I run?

  • Just like we’ve mentioned two weeks ago, any sport-oriented offers like VOD, E-commerce, or Sports bets can work incredible!

Should I create a whitelist?

We always recommend testing RON first! You can get incredible results from different sources and ad types.
If you still want to create a whitelist, you can find useful articles in our Help Center or contact our support team.

What are the top GEOs?

  • US
  • CA
  • GB
  • FR
  • PL
  • ES
  • BR
  • MX
  • CL

Contact us to get the list of sources!

For more information, GEOs or questions, please contact our support.