Publishers are constantly trying to generate the best revenue possible, while keeping the right balance between ads, content and user experience. With that said, there’s quite a lot you can do in order to maximize your website’s revenue, even assuming that your traffic is the same.
Here are a few tips that will help you monetize your existing traffic more efficiently:
Use AdBlock bypass codes to show ads to 100% of your users
About 30% of the users use some sort of AdBlock on their browser – this is a pure loss of revenue for you as a publisher.
Using AdMaven’s AdBlock bypass solution, you will be able to show ads to 100% of your users and makeup to 30%-40% more revenue. These users aren’t used to seeing ads, so their value is sometimes higher than regular users.
Choose the right ad format and place it correctly on your website
There are many ad formats – from banners, pop ads, push notifications, sliders and more. Each format has its own advantages and disadvantages, and each will work differently given a certain user behavior, traffic blend and site vertical. Once selected, you should place the ad at the page and timing that will suit the user’s behavior.
Configure the chosen ad formats correctly to maximum results
Ad formats can perform differently depending on how they are configured.
AdMaven has a few configurable factors that can affect the performance significantly such as global cap, session cap, frequency and time between ads display:
Cap of ads per user – The number of ads a user sees per time frame (usually 24 hours) is critical. Increasing those caps will show the user more ads and will yield higher revenue, up to a point where it starts damaging the user experience.
Consult with your account manager in order to find the best balance and set the cap correctly. In the end, there are no “magic” solutions. AdMaven offers you professionalism, experience, and dedication; those are the keys for our success.
To learn more about ways to increase your revenue, contact your account manager or CLICK HERE
Are you looking to make money from your blog or website? Start by signing up to our platform – Click Here
So you have a website, you’ve worked hard on it and it’s finally picking up! At this point you’re probably wondering how to make money off of it.
This may seem hard to believe, but it’s actually relatively easy to monetize your website traffic if you know what you’re doing. The key is to find the right balance between advertising and user experience so that your visitors can enjoy your quality content, and come back to spend more time on your site without being overwhelmed by too many ads or not enough content.
Here is our beginners’ guide to get you started.
How is monetization related to your website?
It’s pretty simple, really. Website monetization is the process of turning incoming site traffic into revenue.
Your website offers content, that you work hard to improve daily. Instead of just offering users your content for free, you can target your traffic with ads, for which advertising networks (like AdMaven) will reward you, based on a variety of models such as CPM (cost per impression), CPC (cost per click), or CPA ( cost per action).
Ad networks connect the publishers’ quality traffic to the advertisers’ best-fit offers to create the highest revenue. In simple words – the idea is do display ads that your readers actually want to click on. Publishers are those who generate traffic, such as website owners. After partnering with an ad network, all you really need to do is continue to maintain your website content and traffic in order to reach your full potential of ad profit.
Does monetization require effort or resources from you as a publisher?
This is easy! The answer is NO, you don’t need to put a lot of effort or spend money in order to MAKE money from your website.
All you need to do is complete an easy sign-up and implementation process. After that, it’s our job to help you create a profit from your website. Your efforts should be concentrated around creating more useful, valuable content for your users.
The main parameter to consider is the amount of traffic that comes to your site. The more traffic you have and the better the geographic breakdown is, the higher your profit will be.
Even if you don’t have a lot of traffic, you can still make money. If your website is still small, you can begin placing ads nonetheless. Just keep in mind that little traffic brings little profits, and you should aim to grow your audience, bring more traffic in and help the users stay longer in your website. Reaching tier 1 traffic (countries that have the wealthiest users, that all advertisers strive to have access to) will increase your profits dramatically.
Formats to choose from when monetizing your website
AdMaven Ad Network offers many ad solutions you can choose from. Let’s go over them before you choose:
The most popular, top-performing ad solution.
This ad appears when your user clicks anywhere on the page and opens in a New Tab, New Tab Under, or New Window – depending on the publisher’s preference.
When using this format, you can also choose to integrate our Adblock solution. Allowing the pop ads to reach all users, even if they have an Ad Blocker installed
Pop ads can be used alongside a variety of other ad formats, making them one of the most popular solutions among our publishers. Using this format will help you monetize 100% of your incoming traffic, from all GEOS and browsers, with much higher rates than “regular” display ad placements.
This additional function allows pop ads to reach all users even if they have an ad blocker installed. Due to the continuous increase in the use of ad blockers in browsers, this solution is crucial to prevent the loss of conversions.
This solution is available when using our pop ads.
There are two easy implementation options: either use JS code, which may require updates from time to time, or you can use Server to Server integration, where the script updates itself constantly. This kind of implementation requires minor development skills but is highly recommended as it works for 99% of the users 100% of the time.
An extremely popular format that blends perfectly with other ads.
Push ads appears as a small notification banner on both mobile and desktop devices and asks the user to opt-in to the push notification service. If the users subscribe to the service, the website will be able to send them push notifications to the subscribed device, every time that the user clicks on the push notification that he receives you get paid.
Known also as in-page push, the ad appears as one or two small sliding banners on the side of the web page, providing high CTR without interfering with the user’s experience.
As this format is monetized per click (CPC), the banner placement is set by the most clicked area on the website, ensuring higher conversions.
Native floaters are a great option for an additional ad as they perform well in combination with other ads, as well as on their own.
This ad appears in between the website pages, as a full screen above the website, several seconds after the page loads. The user can either tap on the ad and see the offer or easily close it and return to the webpage he was viewing.
Interstitial ads are monetized using CPC and it is suitable for all operating systems.
Which parameters affect your monetization strategy?
Amount of Traffic
As previously mentioned, the larger your traffic, the higher your revenue will be, since you have more users viewing and engaging with the ads.
It’s important to understand that all traffic has different CPM rates depending on its country of origin. The better the tier of origin, the higher the CPM will be.
For example, US traffic will receive higher CPM in comparison to Indian traffic, because USA is tier 1 traffic and India is tier 3 traffic.
It’s important to stay aware of changes even if you are not a sports streaming website. Throughout the year, there are changes and trends, and you can improve your monetization strategy when you stay on top of them. For example, there will be a decrease in traffic on Christmas eve, so make sure to have ads running in the days leading to this event.
Adblock If your users have Adblock software installed, as many users now do, you should use our Adblock bypass solution to make sure the ads are reaching all of your website traffic and creating the maximum potential profit.
How to increase your performance
Combine monetization formats
Using more than one ad format is a great way to create extra profit. It will ensure users are intrigued over time and continue to create profit.
Increase organic traffic
Improve and enlarge your traffic by increasing organic users. You can do so using SEO (search engine optimization), and mainly by creating interesting, useful, original content.
Monetize social media
The extra traffic hiding on your social media account can be monetized as well. Link to your website from your Facebook profile, TikTok account, Twitter or Instagram.
When your website offers great user experience, UX design, and content, the users will love it more. Be sure to strive to improve these elements always.
How will your revenue be calculated?
Depending on the ad formats chosen, you will receive payment for your traffic using different parameters.
CPM = cost per impression (view), is the parameter used when you are advertising with pop ads. CPC = cost per click is used for the native banners and interstitials. CPA = cost per action is used when setting up a push native.
Why partner with AdMaven?
AdMaven is a great place to start monetizing your traffic, as we offer 24hr support, including personal and experienced account managers eager to find the best performing formats for you. Also, there is no minimum requirement for website size to begin!
We support all kinds of website verticals, including blogs, gaming, and adult websites.
And here’s the best part: we offer a higher margin than our competitors!
Let’s get started today – try us and you won’t be disappointed!
Implementing Conversion Tracking for a campaign may cause technical problems for affiliate marketers but not using a Postback URL for tracking is the number one mistake you can make as an affiliate.
It allows you to know where your conversions derive from, so you can increase your profits and unleash the full potential of your campaigns.
Conversion tracking is important because it allows affiliate marketers to track and attribute conversions to their affiliate marketing campaigns.
Here are the 5 benefits you will gain from using conversion tracking
One dashboard to rule them all We know how confusing and exhausting it can be to work with several different platforms and tracking tools. Using Conversion tracking will feed AdMaven’s platform with the results of the campaigns. Conversion tracking will allow you to get all the information you need in one dashboard.
Measure ROI ROI is a key performance indicator for measuring the success of your campaign. Tracking conversions will help you understand:
How many conversions you have got.
How much revenue you have earned from running your campaign. Comparing these parameters to your cost equals ROI. By using Conversion tracking, you will be able to calculate your ROI a lot faster and easier and conclude accordingly.
Make Adjustments and Optimize ROI is not always enough. We want you to make profits, and lots of them! Conversions can be shown per source, GEO, device, operating system, and many more segments, rather than only at the campaign level. This will allow you to check what segments are profitable for you and which ones require attention, and as a result – optimize more accurately.
Get Better Tips From Our Experts We have a team of experts with a purpose – they want you to be profitable! By tracking your conversions, you get the chance to get unique and focused advice from our team of experts, who will help you with adjustments and tactics that can improve your campaigns significantly.
Use Your Data To Expand Your Business Conversion tracking gives you an important ability which is the ability to focus. Focus on the segments that work well and leave those who don’t, focus on the right price, GEOs, and browser versions, and ditch the ones who drag your campaign performance down. Working that way will gain you a much better understating of what you should concentrate on, which is critical for your campaigns to work, not only with AdMaven.
AdMaven is a leading & innovative Ad-Tech company, developing an advanced online advertising platform and online monetization tools serving over 1 billion unique end-users daily.
We are looking for a passionate and talented data analyst/bi developer to join our data team to provide reporting and insights for the company, including measuring, optimizing and analyzing our huge amount of collected data, using state of the art technologies.
You will have the ability to work in a fast-paced environment. This role requires an individual with excellent analytical abilities who wants to answer complex business questions and solve high-level technical challenges and take a major part in operational decision making using A/B testing and your statistical skills.
What You’ll Be Doing?
You will bring analytical excellence and statistical methods to the high-level challenges of measuring quality in order to improve our different advertising products.
You will use problem solving and creativity to apply appropriate metrics in the creation of compelling and thorough analysis.
You will build multiple ETL processes to merge data from multiple sources and load into data warehouses.
You will design and build BI dashboards and reports for supporting our analytics and operations departments and clients.
You will use problem solving and creativity to apply appropriate tests and metrics to improve our products’ performance.
AdMaven will be at the affiliate summit east next week!!
📆✈️🛫: 24-25.5 – New York
We’re super excited to see you out at the event in person, 📌especially since all of our partners will be there: e-commerce and affiliate marketers, media buyers, social media networks, and marketing technology companies!
AdMaven is a leading & innovative Ad-Tech company, developing an advanced online advertising platform and online monetization tools serving over 1 billion unique end-users daily. We are looking for a passionate and talented Business Development Analyst that will play an important role in helping the company reach new heights.
📍Location: Ramat Hahayal, Tel-Aviv
Optimize and analyze data in order to maximize revenue opportunities and reach campaign objectives by providing actionable insights
Monitor and analyze campaign and product performance in order to maintain product stability and discover business opportunities
Work closely with our internal tech team to ensure that technical and campaign related issues are handled instantly.
Manage client relations on an ongoing basis and follow-up on activities
Achieve revenue targets by establishing and maintaining strong client relationships
Promote assigned campaigns; implement constant improvements and creative solutions/upgrades to increase activity
Assist the advertiser with the integration and technicals aspects
Maintain and up-sell accounts to reach business objectives and targets
🔹 Excellent analytical and data analysis experience
🔹 A full time or 4 days a week (student) position
🔹 Degree in Industrial Engineering / economics / business management or 1 year experience in affiliate/performance campaign management
🔹 Proficiency in Excel
🔹 High level of English
🔹 Problem identifier and solver: strong planning skills, creative thinking, sales orientation
🔹 Ability to multi-task and work in a dynamic, fast-paced environment
🔹 Advantage – Experience in managing and growing accounts of direct clients
🔹 Advantage – Knowledge in SQL (MySQL\RedShift)
🔹 Advantage – Experience in the advertising technology (min 1-2 years)
🔹 Soul player and ability to work independently as well as in a team
We’re delighted to announce that our team will be attending The Affiliate World Conference in Dubai this coming February 28 – March 1, 2022. Join us and meet the best of the industry leaders! Learn and experience the latest developments in affiliate marketing firsthand.
If you plan on attending, we invite you to come say hi and get to know us personally at this year’s affiliate event. Drop by Booth – B17 and let’s chat. We hope you will join us there!
AdMaven is giving away FOUR TICKETS to the Affiliate World Conference in Dubai!
Register here right away, get a referral link and start referring members to AdMaven’s Advertisers platform. Once your referred users spend at least $100 before February 15th, 2022, we’ll put you into the raffle. The lucky winners will be announced on the AdMaven Support panel.
As a website owner, you invested a lot in creating the perfect website, creating the highest quality of content, making sure you offer the best user experience, and much more. To keep your website profitable you monetize your traffic using the best-fit ad solutions.
In the past few years, the number of users using Adblock software to block ads has increased significantly. 27% of users in North America use Adblock daily and this number is growing!
It’s a major problem—one that’s only expected to grow as more people use ad blockers in future years. It’s becoming harder to reach all traffic and create maximum revenue with this growing trend.
What is an AdBlock?
Adblock software is implemented and used to avoid ads. It blocks your ads from appearing on users’ devise. Meaning users who have installed AdBlock software on their devices will no longer view your ads. This, of course, will automatically decrease your profit.
Why do you need an AdBlock solution?
To reach full monetization potential, we want to be sure no user is missing the campaign, and even Adblock users are engaged with the ads. Using our Adblock solution is the way to promise your ads generate the maximum profit possible.
How to implement the AdBlock solution to your website
We offer two simple ways to integrate this solution into your website.
The second, Server to Server integration – Adblock tools and easylists are constantly updated, this script updates itself according to the latest Adblock list changes – it requires some minor development skills but the outcome is a bulletproof Adblock solution! We of course will give further assistance if needed.
Once you are done with the implementation chosen be sure to contact our support once done to be sure the solution is running.
Let’s summarize the benefits of using the AdBlock solution -> Instant revenue increase – You now will reach all users previously lost while using AdBlock software. -> Easy integration – Two ways to implement this solution using JS code or Server to server methods. -> Personal Developer assistance – Available to you if needed. -> Custom-made solutions for special cases – custom solutions are personally created if needed.
Increase your profit with a new ad format that will compliment your existing solution.
Enhance your existing monetization strategy with the best additional solution for your website.
The most popular, top-performing ad format.
This ad appears when your user clicks anywhere on the page and opens in a New Tab, New Tab Under, or New Window depending on the publisher’s preference.
When using this format, you can also choose to integrate our Adblock solution. Allowing the pop ads to reach all users, even if they have an AdBlock installed
Adblock Solution This additional function allows pop ads to reach all users even if they have an AdBlock installed. Due to the continuous increase in the use of Adblocks worldwide, this solution is crucial to prevent the conversions lost on Adblock users. This format is available when using our pop ads. Two easy implementation options, either use JS code- which may require updates from time to time or Server to Server integration- where the script updates itself constantly, this kind of implementation requires minor development skills but is highly recommended as it works for 99% of the users 100% of the time.
An extremely popular format that blends perfectly with other ads.
This ad appears as a small notification banner on both mobile and desktop devices and asks the user to opt-in to the push notification service. If the users subscribe to the service, the website will be able to send them push notifications to the subscribed device, every time that the user clicks on the push notification that he receives you get paid.
Known also as in-page push, The ad appears as one or two small sliding banners on the side of the web page, providing high CTR rates without interfering with the user’s experience.
As this format is monetized per click (CPC) The banners placement is set by the most clicked area on the website ensuring higher conversions.
Native floaters are a great option for an additional ad as they perform well in combination with other ads, as well as on their own.
The holiday season, along with its shopping craze, is just around the corner, and it’s time to get ready because it’s getting bigger and bigger every year, especially with Covid-19 still being relevant!
November is the ultimate shopping month starting with Chinese Singles’ day (November 11th), Black Friday (November 26th), Cyber Monday (November 29th), as they open the holiday season.
Here are some tips and tricks to help you optimize campaigns and maximize your sales and offers.
Start Early – Timing And Budget
It’s tempting to think that once you’d launch your campaign it will convert like crazy just because it’s the holiday season. What works for one advertiser, won’t necessarily work for another. Don’t wait for the last minute to start experimenting, start testing and optimizing now!
ADJUST YOUR BUDGET – traffic is going up, and so are the prices. Make sure your campaigns are always active by increasing budgets, removing caps, and possibly increasing your bids to win it all.
SCHEDULE YOUR CAMPAIGNS – make sure your campaigns are scheduled to run at least 5 days before the big sale events. visitors are highly engaging this period of the year and you can enjoy the hipe.
Popular verticals and creative tips
Well, you already know it – but we just want to make sure you don’t forget –
eCommerce campaigns, especially those with cookies that let you enjoy late sales – are the best for the shopping and holiday season.
Remember that many advertisers run the same ads, so try and choose creatives that will catch visitors’ eyes.
OTHER CAMPAIGN VERTICALS will also work great – especially if you adjust your landing pages (across all formats) and creatives (push and in page push).
Create shiny pages, present a special deal, award or opportunity and ride the wave of visitors being open to new things. Sweeps, Casino, Dating & Utilities will always do the job.
Targeting & Tracking
Having the right campaigns set up is one thing, but optimizing them is as important.