The All-New Game-Changing Interstitial 2.0

AdMaven has launched the all-new Interstitial banner, designed to act as the perfect monetization tool for all websites from every vertical.

The new Interstitial gives the publisher several key advantages over other ad formats and allows him to keep his users in a clean and unobtrusive environment.

  1. ADDITIONAL income – The Interstitial banner does not waste other advertising space on the site since it is located in the gap between 2 pages.
  2. Pleasant browsing experience – Due to its location, the Interstitial banner does not interfere with the site’s content and does not bother users while they are browsing.
  3. Easy skipping – Using the “Skip Ad” button keeps the user’s experience high, by easily closing the ad by choice, skipping automatically to the next page.
  4. Native content – The Interstitial banner presents Native content which has a higher CTR.
  5. Mobile friendly – At a time when over 65% of the traffic is mobile traffic, publishers need a mobile-friendly ad format that performs best in mobile web.
  6. Google compliant – To keep your site fully compliant with Google’s rules and regulations out Interstitial was built according to the “Better Ads Standards”

To implement the all-new Interstitial 2.0 contact your account manager or sign up HERE.

Staying On Top Of Your AdMaven Earnings & Choosing How To Get Paid

Getting paid as a publisher working with AdMaven has never been easier. 

We give our publishers the ability to choose their preferred payment method, with multiple alternatives including PayPal, Payoneer, bank wire transfer, Bitcoin, Paxum, WebMoney, and Epayments. 

Simply choose the desired payment method in your dashboard.

Which payment method is best for me?

Choosing the right payment method for you will mostly depend on your personal needs as a publisher, as well as your geographic location. For example, if your priority is receiving fast payments, good alternatives include Payoneer, Paypal, BTC, or Paxum over a wire transfer.

Remember that different payment companies have different fee policies that are beyond our control so you might want to be selective to minimize these costs. Since not all countries accept all payment terms, we have included a wide range of alternatives so all publishers worldwide can get their payments on time.

Some of the fee policies for some of our payment methods to take into consideration:

  • PayPal: we don’t charge any fees, but PayPal might charge a 3%-5% fee, depending on the country of origin, PayPal account type, and amount.
  • Payoneer – we don’t charge any fees.
  • Wire (bank transfer) – standard $40 fee for bank transfers.
  • Bitcoin – no fees charged, but we will initially send a $1-$5 test payment before transferring the full amount. 

Can I review earnings for each of my sites separately?

Often, publishers own more than one domain. For these instances, we developed an easy reporting solution in our dashboard. Simply go to the report section, and select a site from your portfolio in the site name filter. You can then click on the site’s name with the specific ad type and date range. That’s it, you’ll have the earning stats you need for your desired domain. 

It is possible to view your total revenue for each site along with multiple tags under them. These results will help you improve the monetization across your portfolio of sites. Make the most of our dashboard by filtering by site, placement/s, and date ranges. 

Use your “Publisher Reports” to extract and generate your daily revenue stats. Whether you need to review yesterday’s stats, the last 7 days, the last 30 days, this month, last month, or a custom time range in which you can extract data from the exact dates that you need – using multiple tags simultaneously to filter the data.  

We hope you find these reporting tools useful to get the best insights and improve your revenues with AdMaven’s products. Also, we hope that our wide range of payment options helps you simplify and facilitate the payment process. 

If you have any doubts about which is the best payment method for your sites or how to make the most of our platform’s revenue analytics tools get in touch with our support team HERE!

Combat Ad-Blockers To Monetize 100% Of Your Traffic, 100% Of The Time

Did you know that around 20% of paid advertising messages will never reach their audiences? 

This makes it harder for publishers to provide valuable free content if they aren’t able to make 100% of the revenue from 100% of their traffic. EasyList is the primary filter list that removes most adverts from international web pages, including unwanted frames, images, and objects. It is a popular list used by many ad blockers and forms the basis of over a dozen combinations and supplementary filter lists. 


In 2019, roughly 25.8 percent of internet users were blocking advertising on their connected devices. This figure is expected to keep growing, which means that a quarter of paid advertising messages will never reach their audiences, and therefore significantly impact publishers’ monetization efforts.

AdMaven’s  Unique Technology To Maximize Revenue

At AdMaven, we’ve developed a unique technology to bypass EasyList and other ad-blockers. This enables our publishers to maximize their revenues, and ensure that they have the right tools they get that additional 20%-30% revenue from existing traffic which might be hijacked by ad-blockers.  

Contact our support team to ensure your sites are getting 100% of the revenue they deserve.

AdMaven Insights on Forbes: Which Publishers & App verticals Are Thriving With Over A Billion People Stuck At Home?

At AdMaven, we’re always looking for ways to explore and share the latest industry trends and insights. This new article on Forbes uses key AdMaven data to showcase some of the verticals which saw a significant uplift over the past few months – with websites and apps where millions of people are spending a huge portion of their time, attention, and money.

The Covid-19 crisis brought many industries to a halt, which has had a domino effect on hundreds of other industries through suppliers and partners. While it is a bleak picture across many sectors, people at home are eager to remain connected, entertained, and joyful. Our collective behavior is changing, and as a result of this, some publishers, apps, and other business verticals are flourishing. For some, it’s because they sell basic products that are necessities that people can purchase conveniently, others as a result of financial uncertainty and others simply because people want to stay entertained while at home.  

Besides the obvious winners such as streaming platforms or news outlets, there are unexpected verticals like fintech or productivity apps that saw a significant spike in demand over the past three months. But not everyone will emerge a winner. In fact, even Google and Facebook are expected to lose an estimated $44 billion worth of ad revenue in 2020 due to coronavirus — in spite of the increases in online engagement.  

Don’t miss this must-read on Forbes, and the interesting AdMaven data within it, which will show you the publishers and apps that are booming right now. 

Read the full article in Forbes

Are you making the most of Push Notifications?

Push notifications are one of the most effective publisher tools. They enable you to promote services and target customers even when they’re not on your site. In addition, converting casual users into subscribers will provide you invaluable first-party user data.

With AdMaven, publishers using our top-performing push tools benefit from a range of benefits:

  • Brand Awareness: stay at the top of your visitors’ minds as they browse the web, even when they are on other websites through notifications that link to you.
  • Customized solutions: our in-house technology means we can enforce the strictest level of compliance. In addition, you can adjust the frequency and type of ads shown to subscribers.
  • Quality ads: our notifications are highly targeted notifications are very well targeted and efficient to help you accumulate subscribers fast. 
  • Dedicated Account Manager: including personalized attention to seamlessly embed the push tag on your site.

 Haven’t tried AdMaven’s Push Notifications yet? Contact an account manager today.

How can publishers get ready for Summer 2020?

Publishers across some verticals such as streaming or gaming have seen a huge traffic spike, with opportunities to generate more ad revenue. But… will the traffic bonanza last? 

What can publishers do to keep the winning streak throughout summer 2020?

  • Vacation becomes ‘staycation’: even if confinement restrictions loosen up, people are likely to spend more time at home this summer. After all, not many people are booking trips, flights or cruises. Try to become a part of their ‘staycation’ plans – with content that will help them have a fun time at home.
  • Use the right monetization tools: don’t leave money on the table while your traffic grows. There are new solutions such as AdMaven’s Native Floater which will give you unprecedented eCPM. These ads are multi-browser, multi-device, and multi-platform functional for maximum effectiveness. Plus you’ll be able to choose and control the content and the specific verticals promoted in this format, avoiding categories that don’t suit the audience.

Are you using the right tools to monetize the Covid-19 traffic spike?

Most publishers are experiencing a spike in traffic. Verizon reported that in the last week of March web traffic climbed 20%, which is in line with the traffic growth we have seen through our AdMaven data. With millions of people stuck at home, it’s more important than ever to have the right tools and ad formats in place to ensure this traffic spike doesn’t go to waste when it comes to monetization.

Use these AdMaven’s publisher tools to leverage your growing audience:

  • In-Page & Native Push: making an extra effort for your users to opt-in to push messages will help you target them effectively, even after they leave your site.
  • Pop, Banners & Interstitials: many publishers are upgrading their ad capabilities to capitalize on the traffic growth with high-impact advertising formats.  
  • Native Floaters: our latest monetization weapon, this format will enable you to deliver ‘push-like ads’ without the need for ‘opt-in’ and that work across all browsers & devices.

Get in touch with an AdMaven account Manager today, who will help you assess which are the best monetization tools for your sites or apps.

Get in touch

New AdMaven Security Features for Advertisers

Last week, we unveiled our advanced security capabilities to help our growing network of advertisers use the self-service platform with confidence and reassurance. You can see the coverage on Business Insider, MarketWatch, Yahoo Finance and Seeking Alpha.

Improved security features include:

  • 24/7 data screening for real-time fraud detection: working with our proprietary fraud detection tool, as well as the best technology partners in the advertising security field enables us to screen all data in real-time.
  • Traffic Quality Control: with our real-time surveillance technology, we report on any traffic showing abnormal behavior. Controlling traffic quality will always be a top priority for AdMaven, giving advertisers real access to the people they target.

Martech Today added: “Monitoring ad budgets is a top priority for many right now, and any money being funneled into fraudulent ad ecosystems is an unnecessary waste. It’s also a real risk to brand safety. Having tools in place to limit ad fraud is a valuable resource for ad networks like AdMaven’s looking to help advertisers across all fronts.

If you have any questions about our new security features, contact your AdMaven account manager.

Time for publishers to build loyalty as web traffic surges

Many publishers are experiencing a bump in traffic driven by so many people staying indoors. With bars, restaurants, theaters, and shops closed across, people turn to their phones and computers looking for entertainment.

What can publishers do to leverage this temporary influx in traffic and build long-term loyalty?

1. Rethink strict paywalls: if your content requires a subscription or is hidden behind a paywall, now might be a good time to broaden your audience and offer trials / freemium for customers that might become subscribers in the future.

2. Think indoors: make sure your output reflects the reality of your audience. With people stuck at home, rethink how you create new content, promotions, or products. Become a useful source and companion.

3. Be memorable and positive: how you behave now will be remembered for a long time. People are exhausted from reading news and worrying about an uncertain future – your help and positivity as a publisher matter!

To stay up to date and informed about the latest industry changes, sign up at the top right corner.

News Roundup, April 16th: Covid-19 impact on advertising

To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our ad network industry.

Business Insider: The coronavirus pandemic will dramatically change advertising

The Verge: Google to begin lifting coronavirus ad ban

Crowell Moring: Advertisers Beware: Regulators Cracking Down on False Coronavirus Claims

Wall Street Journal: Companies Avoid Advertising Next to Coronavirus News

The Drum: IAB urges advertisers in Australia to stop keyword blocking of coronavirus topics

AdNews: US media buyers see the coronavirus as bigger threat to advertising than the GFC

New York Post: Publishers try to bypass blacklisted words as coronavirus pandemic drains ad sales

Digiday: Green shoots: Publishers see ad activity return in China

If you have any questions or need advice to find new solutions, get in touch with an AdMaven representative to explore the possibilities.