Push Notification Advertising has really transformed the world of ads, and has become one of the strongest, most profitable forms of digital ads.
Really, any serious Ad Network will offer push ads for publishers and advertisers.
We wrote this guide for those of you who want to know all there is to know about push traffic, push ads and the money-making opportunities they bring.
What are Push Ads?
We all receive notifications on our mobile phone, and sometimes on our computers, as well. Those notifications usually originate from different applications, and give us information and warnings. Push ad notifications are basically the same thing – they are notifications that contain an advertisement, and they are served by websites (and not apps). When users click on a push ad, they are redirected to a landing page, a mini site or a product offer. This form of digital ads ensures a high rate of engagement, since it’s very familiar to the user, and they know exactly how to interact with it.
Push ads aren’t pushy!
One of the first things we need to clarify is the fact that push ads are opt-in only. The user must agree to receiving push notifications in advance, and so you’re targeting only willing users.
When you are targeting users who purposely asked to get push ads, you are catering to an audience who wants to hear from you. This means you’ll be getting better results, since your audience wants to engage.
Advantages of Push Traffic Advertising
- Push ads can be used in virtually any kind of advertising campaign.
- They have a great global reach.
- There’s a very small chance of bot traffic with push ads, since it’s opt-in only.
- CTR and conversion rates are very high, especially compared to other ad formats.
- Push ads are direct and easy to understand, since they resemble SMS messages.
- Push ads are positively received by the users, since they need to opt-in in order to get them. They can also opt-out easily.
- They are delivered straight to the user’s device, and so they create a personalized experience.
Best performing push ads verticals
Here are some of the best verticals and offers you can promote with a good push campaign:
- Sport betting
- Mobile utilities
- Content arbitrage
The holiday season is especially ripe for a top-tier push campaign – including Black Weekend (previously Black Friday).
Push Ad Support
Push ad notifications work flawlessly with different web browsers and operating systems. They work great with Chrome, Firefox, Safari and Edge – on mobile and on desktop computers. The ads will run on either Windows, MacOS or Linux and on Android phones.
Push ads won’t run on iOS devices, such as iPhones.
Important tips for Push Ad Campaigns
First of all, push ad campaigns need to run clean: no auto-downloads, malware or trademark violations.
Another thing you should pay attention to, is the reaction of the users. Push ads are voluntary, but you shouldn’t overuse them, as they can become annoying to the users.
Also, direct linking doesn’t convert well with push ads, so the best way is to direct users to a well-built landing page.
Remember that like with other ad formats, targeting is one of the most important issues to consider. You can run a wonderful campaign, but if the users are the wrong audience, you are on a fast track to getting ignored or blocked.
When it comes to conversions in push notification ads, icons are better than images – choose a simple graphic element that will help the users focus and decide to click on the ad. Users prefer a simple, clear message, and they also love emojis! Yes, an emoji can increase your CTR by 25% or more!