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So you have a website, you’ve worked hard on it and it’s finally picking up! At this point you’re probably wondering how to make money off of it.
This may seem hard to believe, but it’s actually relatively easy to monetize your website traffic if you know what you’re doing. The key is to find the right balance between advertising and user experience so that your visitors can enjoy your quality content, and come back to spend more time on your site without being overwhelmed by too many ads or not enough content.
Here is our beginners’ guide to get you started.
How is monetization related to your website?
It’s pretty simple, really. Website monetization is the process of turning incoming site traffic into revenue.
Your website offers content, that you work hard to improve daily. Instead of just offering users your content for free, you can target your traffic with ads, for which advertising networks (like AdMaven) will reward you, based on a variety of models such as CPM (cost per impression), CPC (cost per click), or CPA ( cost per action).
Ad networks connect the publishers’ quality traffic to the advertisers’ best-fit offers to create the highest revenue. In simple words – the idea is do display ads that your readers actually want to click on. Publishers are those who generate traffic, such as website owners. After partnering with an ad network, all you really need to do is continue to maintain your website content and traffic in order to reach your full potential of ad profit.
Is your website ready to be monetized?
The main parameter to consider is the amount of traffic that comes to your site. The more traffic you have and the better the geographic breakdown is, the higher your profit will be.
Even if you don’t have a lot of traffic, you can still make money. If your website is still small, you can begin placing ads nonetheless. Just keep in mind that little traffic brings little profits, and you should aim to grow your audience, bring more traffic in and help the users stay longer in your website. Reaching tier 1 traffic (countries that have the wealthiest users, that all advertisers strive to have access to) will increase your profits dramatically.
Formats to choose from when monetizing your website
AdMaven Ad Network offers many ad solutions you can choose from. Let’s go over them before you choose:
The most popular, top-performing ad solution.
This ad appears when your user clicks anywhere on the page and opens in a New Tab, New Tab Under, or New Window – depending on the publisher’s preference.
When using this format, you can also choose to integrate our Adblock solution. Allowing the pop ads to reach all users, even if they have an Ad Blocker installed
Pop ads can be used alongside a variety of other ad formats, making them one of the most popular solutions among our publishers. Using this format will help you monetize 100% of your incoming traffic, from all GEOS and browsers, with much higher rates than “regular” display ad placements.
This additional function allows pop ads to reach all users even if they have an ad blocker installed. Due to the continuous increase in the use of ad blockers in browsers, this solution is crucial to prevent the loss of conversions.
This solution is available when using our pop ads.
There are two easy implementation options: either use JS code, which may require updates from time to time, or you can use Server to Server integration, where the script updates itself constantly. This kind of implementation requires minor development skills but is highly recommended as it works for 99% of the users 100% of the time.
Push ads appears as a small notification banner on both mobile and desktop devices and asks the user to opt-in to the push notification service. If the users subscribe to the service, the website will be able to send them push notifications to the subscribed device, every time that the user clicks on the push notification that he receives you get paid.
Push notification is an excellent long-term monetization solution as it is non-intrusive but allows you to generate revenue even if the user is no longer visiting your website.
Known also as in-page push, the ad appears as one or two small sliding banners on the side of the web page, providing high CTR without interfering with the user’s experience.
As this format is monetized per click (CPC), the banner placement is set by the most clicked area on the website, ensuring higher conversions.
Native floaters are a great option for an additional ad as they perform well in combination with other ads, as well as on their own.
This ad appears in between the website pages, as a full screen above the website, several seconds after the page loads. The user can either tap on the ad and see the offer or easily close it and return to the webpage he was viewing.
Interstitial ads are monetized using CPC and it is suitable for all operating systems.
Which parameters affect your monetization strategy?
Amount of Traffic
As previously mentioned, the larger your traffic, the higher your revenue will be, since you have more users viewing and engaging with the ads.
It’s important to understand that all traffic has different CPM rates depending on its country of origin. The better the tier of origin, the higher the CPM will be.
For example, US traffic will receive higher CPM in comparison to Indian traffic, because USA is tier 1 traffic and India is tier 3 traffic.
It’s important to stay aware of changes even if you are not a sports streaming website. Throughout the year, there are changes and trends, and you can improve your monetization strategy when you stay on top of them. For example, there will be a decrease in traffic on Christmas eve, so make sure to have ads running in the days leading to this event.
If your users have Adblock software installed, as many users now do, you should use our Adblock bypass solution to make sure the ads are reaching all of your website traffic and creating the maximum potential profit.
How to increase your performance
Combine monetization formats
Using more than one ad format is a great way to create extra profit. It will ensure users are intrigued over time and continue to create profit.
Increase organic traffic
Improve and enlarge your traffic by increasing organic users. You can do so using SEO (search engine optimization), and mainly by creating interesting, useful, original content.
Monetize social media
The extra traffic hiding on your social media account can be monetized as well. Link to your website from your Facebook profile, TikTok account, Twitter or Instagram.
When your website offers great user experience, UX design, and content, the users will love it more. Be sure to strive to improve these elements always.
How will your revenue be calculated?
Depending on the ad formats chosen, you will receive payment for your traffic using different parameters.
CPM = cost per impression (view), is the parameter used when you are advertising with pop ads.
CPC = cost per click is used for the native banners and interstitials.
CPA = cost per action is used when setting up a push native.
Why partner with AdMaven?
AdMaven is a great place to start monetizing your traffic, as we offer 24hr support, including personal and experienced account managers eager to find the best performing formats for you. Also, there is no minimum requirement for website size to begin!
We support all kinds of website verticals, including blogs, gaming, and adult websites.
And here’s the best part: we offer a higher margin than our competitors!
Let’s get started today – try us and you won’t be disappointed!