Cyber, VPN, utilities, cleaners – what do these apps have in common?
Growth of subscription-based apps is BOOMING and they are fast becoming one of our top verticals for advertisers.
Using AdMaven insights, plus new research findings, Forbes explores the growing trend of subscription-based revenue, and the key factors changing how media is consumed – plus what it means for publishers and advertisers.
Are you promoting subscription-based apps? Get in touch and put our traffic to the test! We see this type of offer working best with pop traffic and can also bring great ROI with our push and floating push traffic.
Publishers transitioning to subscription-base models
With an increasing number of publishers moving to subscription-based, premium or freemium – is an ad-supported model enough for a publisher to thrive in 2020?
At AdMaven, we are also developing solutions for publishers that offer monetization tools including pop, push, and floater formats that support a transition to a subscription-based model – as well as for hybrid models that rely on both subscriber and advertising revenue.