News Roundup, April 6th: Coronavirus Impact on the advertising industry

Posted: 2020-04-06

To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our industry.

ExchangeWire: Advertising Vs Coronavirus: AdTech

eMarketer: How Advertisers Are Responding To The Coronavirus Crisis

IAB: Coronavirus Ad Spend Impact: Buy-Side

AdWeek: Publishers May Lower Their Standards of Ad Quality in Search of Revenue

Forbes: Coronavirus Drives 72% Rise In Use of Fintech Apps

Guardian: Deliveries and digital services thrive on coronavirus outbreak

Buzzfeed: Coronavirus Ad Blocking Is Starving Some News Sites Of Revenue

Telemedia Online: Online traffic during Coronavirus: publishers see increase in traffic

AdWeek: As Coronavirus Squeezes the Ad Industry, Local Publishers Are Feeling the Pain

Digiday: Traffic soars, but programmatic ad prices drop

World Economic Forum: Empty Stadiums and online streaming: how coronavirus is affecting the media industry

If you have any questions or need advice to find new solutions, get in touch with an AdMaven account manager to explore the possibilities.

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