Now and then Google releases a new update that makes the affiliate marketing industry tremble.
This time, we’re talking about Chrome 84. The newest change is making some notifications quiet (Click here to read more) which will decrease over time the amount of available push traffic. What it means is that it will be more difficult to collect new subscribers.
According to the data we’ve collected so far, we see a slight decrease in the number of new subscribers that are coming through Chrome 84, but nothing significant.
What does it mean for you?
It means that web-push notifications are here to stay, there’s plenty of traffic available.
If you’re still a bit concerned, it’s a great opportunity to test different ad formats on our platform, such as Floating (Inpage) push. This new ad format growing rapidly, and the amount of clicks available is huge! It’s available both in mainstream and adult.
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