Publishers across some verticals such as streaming or gaming have seen a huge traffic spike, with opportunities to generate more ad revenue. But… will the traffic bonanza last?
What can publishers do to keep the winning streak throughout summer 2020?
- Vacation becomes ‘staycation’: even if confinement restrictions loosen up, people are likely to spend more time at home this summer. After all, not many people are booking trips, flights or cruises. Try to become a part of their ‘staycation’ plans – with content that will help them have a fun time at home.
- Consider subscription models: even if you want to continue generating revenues through advertising, a freemium model can help you gather customer data and build loyalty with your users through more channels such as email marketing or in-app push messages. Now is the best time to turn casual users into hardcore fans.
- Use the right monetization tools: don’t leave money on the table while your traffic grows. There are new solutions such as AdMaven’s Native Floater which will give you unprecedented eCPM. These ads are multi-browser, multi-device, and multi-platform functional for maximum effectiveness. Plus you’ll be able to choose and control the content and the specific verticals promoted in this format, avoiding categories that don’t suit the audience.