Everything You Need To Know About The Impact Of Coronavirus On The Advertising Industry

Posted: 2020-03-19

To keep you informed and up to date with the latest online advertising industry shifts and updates, this week we have compiled a comprehensive list of articles that report, explain, and predict how the current crisis is impacting our industry.

While it seems like there’ll be a drop in advertising budgets, people are predicted to stream a lot more content while staying home – and there has been a huge surge in delivery app downloads and other mediums such as podcasts which are experiencing a boom.

Deadline: Streaming at home may rise 60% based on previous crises

Search Engine Land: Coronavirus disrupts search, digital ad budgets

The Drum: How is coronavirus affecting the global advertising industry?

Digiday: In the age of coronavirus, publishers see a podcast mini boom

WWD: Coronavirus expected to hit global ad spending

Marketing Land: Coronavirus and eCommerce: it’s complicated

MarTech Today: Coronavirus creating uncertainty for digital marketing ecosystem

TechCrunch: Grocery delivery apps see record downloads amid coronavirus outbreak

Digiday: Coronavirus climbs up keyword block list, squeezing news publishers’ programmatic revenues

WARK: Publishers report sudden fall in advertising as coronavirus crisis deepens

If you have any questions or need advice to find new solutions to adjust your campaigns, get in touch with an AdMaven account manager to explore the possibilities.