To keep you informed and up to date with the latest online advertising industry shifts and updates, this week we have compiled a comprehensive list of articles that report, explain, and predict how the current crisis is impacting our industry.
While it seems like there’ll be a drop in advertising budgets, people are predicted to stream a lot more content while staying home – and there has been a huge surge in delivery app downloads and other mediums such as podcasts which are experiencing a boom.
Deadline: Streaming at home may rise 60% based on previous crises
Search Engine Land: Coronavirus disrupts search, digital ad budgets
The Drum: How is coronavirus affecting the global advertising industry?
Digiday: In the age of coronavirus, publishers see a podcast mini boom
WWD: Coronavirus expected to hit global ad spending
Marketing Land: Coronavirus and eCommerce: it’s complicated
MarTech Today: Coronavirus creating uncertainty for digital marketing ecosystem
TechCrunch: Grocery delivery apps see record downloads amid coronavirus outbreak
Digiday: Coronavirus climbs up keyword block list, squeezing news publishers’ programmatic revenues
WARK: Publishers report sudden fall in advertising as coronavirus crisis deepens
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