To keep you informed and up to date with the latest online advertising industry shifts and updates, this week we have compiled a comprehensive list of articles that report, explain, and predict how the current crisis is impacting our industry.
While it seems like there’ll be a drop in advertising budgets, people are predicted to stream a lot more content while staying home – and there has been a huge surge in delivery app downloads and other mediums such as podcasts which are experiencing a boom.
Deadline: Streaming at home may rise 60% based on previous crises
Search Engine Land: Coronavirus disrupts search, digital ad budgets
The Drum: How is coronavirus affecting the global
Digiday: In the age of coronavirus, publishers see a
podcast mini boom
WWD: Coronavirus expected to hit global ad spending
Marketing Land: Coronavirus and eCommerce: it’s complicated
MarTech Today: Coronavirus creating uncertainty for digital
TechCrunch: Grocery delivery apps see record downloads
amid coronavirus outbreak
Digiday: Coronavirus climbs up keyword block list,
squeezing news publishers’ programmatic revenues
WARK: Publishers report sudden fall in advertising
as coronavirus crisis deepens
If you have any questions or need advice to find new solutions to adjust your campaigns, get in touch with an AdMaven account manager to explore the possibilities.