Posted: 2020-04-23
Most publishers are experiencing a spike in traffic. Verizon reported that in the last week of March web traffic climbed 20%, which is in line with the traffic growth we have seen through our AdMaven data. With millions of people stuck at home, it’s more important than ever to have the right tools and ad formats in place to ensure this traffic spike doesn’t go to waste when it comes to monetization.
Use these AdMaven’s publisher tools to leverage your growing audience:
- In-Page & Native Push: making an extra effort for your users to opt-in to push messages will help you target them effectively, even after they leave your site.
- Pop, Banners & Interstitials: many publishers are upgrading their ad capabilities to capitalize on the traffic growth with high-impact advertising formats.
- Native Floaters: our latest monetization weapon, this format will enable you to deliver ‘push-like ads’ without the need for ‘opt-in’ and that work across all browsers & devices.
Get in touch with an AdMaven account Manager today, who will help you assess which are the best monetization tools for your sites or apps.