COVID-19 isn’t the only dangerous virus people want to steer away from! One of the verticals going through a big spike over the past three months is anti-virus software ads.
At AdMaven, we witnessed an unprecedented 102% increase in spend on this category between February and March and an additional 95% spike in April. This means that the ad spend on this vertical tripled between February and April!
With so many people at home it isn’t surprising that this vertical is experiencing such growth. After all, people are more reliant than ever on their devices to stay informed, connected, and entertained.
Don’t miss the wave! The ads are performing well across all types of ad formats including push, pop, and floating push.