Posted: 2019-03-03

Our campaign analysts are always looking for ways to improve and optimize your CTR. At any given time we have thousands of active campaigns running on our platform and earning, and there is no reason why you shouldn’t benefit from their experience. That is why we gathered for you 5 tips that will help you make it in the Push game and earn big:

  • Emojis – One of the simplest ways to increase CTR. Emojis are welcoming. They catch the eye better than a few lines of text and they generate an immediate reaction from the user (just look at you last few WhatsApp messages).
  • Call To Action – Clear and colorful Call To Action images or buttons are very vivid to the user. They have an “inviting” look and attracts more clicks than a simple text of “click here to register”.
  • Tokens – The better the targeting, the higher the CTR. Make use of the tokens in our platform to engage with your users on a more personal level that will make them think your ad is aimed directly at them – ({city} token – “Now 20% off for all Brooklyn residents”).
  • Language – Users react better to their own language. Receiving an ad in your native tongue feels much more close to home, more personal and as a result will increase loyalty and CTR.
  • Keep it short – The longer your text, the less people will read it. Your notifications shouldn’t be longer than 1-2 short sentences. Decrease the words they have to read – Increase the CTR.