Optimize Your Campaigns For The Holiday Season

The holiday season, along with its shopping frenzy, is just around the corner and it’s time to buckle up because, by everybody’s predictions, this shopping season is going to be OUT OF THIS WORLD.

November is the ultimate shopping month with Black Friday and Cyber Monday, as well as Chinese Singles’ day.

It seems like the Covid-19 situation is coming in handy this season as online shopping has become shoppers’ favorite method.
This is exactly where we step in! We’ve gathered some tips and tricks to help you optimize campaigns and maximize your sales.

Do your research

Google and spy tools are your best friends. You need to learn as much as you can about the market, the pricing, and the products. From the consumer point of view, you need to understand what are they buying? Does Covid-19 affect the products they buy? What is the average amount they spend during the holiday season? And so on.

From an advertiser’s point of view, you need to gather any available information about landing pages, creatives, targeting, and any other available information out there.
Once you’ve gathered enough data – it’s time to open your first campaign.

Start Early

It’s tempting to think that once you’d launch your campaign it will convert like crazy just because it’s the holiday season. What works for one advertiser, won’t necessarily work for another. Don’t wait for the last minute to start experimenting, start testing and optimizing now!

It’s not only the offers you should test – it’s landing pages, creatives, networks, keywords, products, and even ad types! Make sure you start the shopping season prepared. 

Improve the shopping experience

In the past year, our shopping habits changed completely due to social distancing.
The change was rapid, and it forced the online shopping platforms to step up their game, and the affiliate world has no exceptions.

Make sure your landing page looks reliable, that all the important information such as prices and shipping are clear, that the navigation bar is accessible, etc.

Make sure that your landing page loads quickly, especially for mobile offers (Mobile users have higher bounce rates), always keep in mind to make the shopping process easy.

Offer discount deals, packages, and awards

Using a countdown, time-limited deals, or even location related specials may all increase your revenue!

For any questions or suggestions, please contact our devoted customer support.

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Happy Black Friday!

BLACK FRIDAY IS ON ITS WAY

There are always special events creeping up the calendar. Big sports finals, National holidays, and more, but only a small handful of events can captivate online users’ attention like Black Friday. If we’re talking in numbers, Black Friday sales skyrocketed in 2018 to an all-time high of $6.2 billion in sales.

33.5% of the total sales came from mobile devices and the average order value was $146, an increase of 8.5% from 2017!

Black Friday isn’t officially here, but by the looks of it, we are right in the midst of it all. November has always been an E-commerce gold mine for affiliates that knew how to cherry-pick their ads and promote the hottest brands.

What to promote?

  • E-Commerce sites – The obvious and the most profitable ad type in this month. Most e-commerce sites with an affiliate program allow you to plant your affiliate cookie which lasts for 30 days. The right way to go about it would be buying pop to spread your cookie around, this would prove itself during Black Friday since as we mentioned at the beginning of this newsletter, the average purchase amount on Black Friday 2018 was 147$. On Black Friday itself, we would also recommend setting up a push notification campaign to attract more buying users.
  • Sweepstakes – One of the greatest things about shopping holidays is the abundance of stores who are so eager to attract and get their products out there. This is a perfect month to promote the gift card variant of sweepstakes. The mere opportunity of extra money in any of the major shopping chains has the potential to turn your ROI upside down and attract a lot of leads.
  • Shopping oriented Creatives– If you feel this newsletter isn’t for you since you are not promoting any of the above, you are dead wrong. If you are promoting a Dating offer or a Nutra offer emphasize the Sales or any promotions and take advantage of this special holiday. (There’s always a promotion on first deposit on most of these offers).

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