Building Effective Landing Pages: A Beginner’s Guide

Posted: 2023-05-31

Creating an effective landing page that drives a high volume of quality leads is a wonderful tool for any affiliate, publisher or advertiser. All you need is a bit of creativity, basic skills, and a good plan. Here are some tips for beginners, which can help you build an amazing landing page and increase your revenue.

#01. Understand your audience

Before you start building, know your audience and what they want. The design, content, and functionality of your landing page should cater to their preferences. You can use data from your website analytics and social media to form a clear picture of your ideal lead – who are they, what are they looking for and what is the best way to approach them.

#02. Choose a reliable web hosting service

Your hosting is the foundation of your landing page – without it, everything gets shaky. Select a reliable provider that guarantees fast load times, tight security, and excellent uptime. Remember, a one-second delay in loading time reduces conversions by 7%.

#03. Pick the right Content Management System for you

These days, you don’t need to know code in order to build web pages. The CMS you choose can greatly affect the functionality and design of your landing page. WordPress is a popular choice for its flexibility and extensive plugin options – you can design simple or complex landing pages, and there’s really a plugin for every purpose. Other options such as Wix or Squarespace might be better suited for those looking for easier to use platforms.

#04. Design with purpose

Your design should be clean, attractive, and easy to navigate. Use a color scheme that matches your brand identity and ensure text is easy to read against your background color. Don’t flood the page with too many images or text.

#05. Create a catchy headline

Your headline is the first thing visitors see and could be the deciding factor in whether they stay or bounce. Make it bold, relevant, and compelling enough to draw people in.

#06. Craft a persuasive message

Your landing page should convey a clear message about what you’re offering and why it’s valuable. Use persuasive language that resonates with your audience. Bullet points can be effective for listing benefits or features.

#07. Use the power of video

Using videos on landing pages can improve conversions by 86%! The use of videos on landing pages can significantly increase engagement and conversions. Videos can convey a large amount of information quickly, making them ideal for explaining your product or service. They also add a human touch to your page.

#08. Include social proof

Testimonials, customer logos, or case studies can increase trust and credibility. Display them prominently on your page.

#09. Create a clear Call-to-Action (CTA)

Your CTA is the most critical part of your landing page. It should be visually prominent and the text should create a sense of urgency or excitement. A/B test different CTAs to see what works best for your audience.

Here are some examples of a good CTA:

  • “Claim Your Free Trial Now!” – This CTA creates urgency and excitement around the idea of getting something valuable for free.
  • “Get Started Today and Enjoy 20% Off!” – Combining a sense of immediacy with a special offer can be very persuasive.
  • “Join Our Community for Exclusive Tips!” – Offers exclusive content and a sense of belonging.
  • “Download Your Comprehensive Guide Now!” – An immediate access to valuable information, can encourage visitors to take action.

#10. Increase your revenue with Push Tag

Push Tag can help you increase your earnings by up to 30%, and with very little work – all you need to do is set our script on the pre-landing pages of any other offer you’re currently running and start collecting push subscriptions. This tool is also a great way for covering A/B testing expenses.

#11. Opt for a single offer:

Don’t crowd your landing page with several offers or products. Putting multiple offers on your landing page can decrease conversions significantly.

#12. Mobile first

Over half of your users are using mobile devices, and in some cases we’re talking about 70%-80% of the traffic. It’s crucial that your landing page is mobile-responsive, but more than that – design your page with a “mobile first” approach. Make sure it works perfectly on a small screen, and then move on to optimize it for a desktop computer.

Are you building a landing page right now? Don’t forget to sign up to AdMaven, and add up to 30% to your revenue without investing in buying more traffic!

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