Our Blog

We are happy to share our knowledge in advertising and digital marketing. Here you'll find various posts, whitepapers, tips and industry reviews.

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Digital Marketing

A Smarter Way to Buy Traffic: Introducing Smart CPM

August 27, 2025
Cut ad spend waste and stay in control. Discover how Smart CPM helps you scale efficiently with every impression.
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Digital Marketing
Advertising Tips

Mobile Value-Added Services (mVAS) and ROI for Advertisers

July 1, 2025
Let's talk about one marketing channel that is slightly lesser known - mobile Value-Added Services (mVAS).
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Digital Marketing
Advertising Tips

The UEFA Champions League Final Brings Traffic that Converts

May 21, 2025
The hot-hot-hot final of the UEFA Champions League is coming up. Are you ready for the traffic?
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Advertising Tips
Ad Types

Guide: Buying High Quality Traffic for Content Locker Campaign

May 5, 2025
Everything you need to know in order to launch a successful content locker campaign
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Ad Types
Advertising Tips
Advertising Tips

Ad Performance Drop: How to Keep Campaigns Fresh and Profitable

April 8, 2025
Why ad performance declines over time and what can you do about it?
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Advertising Tips
Blog

Different Types of Websites and How to Monetize Them

March 26, 2025
Let’s take a look at the major website types and get strategic about how each one can make money.
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Advertising Tips
Ad Networks

Ad Network Trends 2026: AI, Attention & Privacy

January 12, 2026
Discover 2026 ad trends: Agentic AI, Zero-Click, and Content Lockers. Maximize ROI and yield in a changing market.
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Advertising Tips

Monetize the Goal: AFCON 2026 Advertising Strategies

December 31, 2025
A chance to tap into a highly active audience that remains engaged and just as the rest of the market quiets down.
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Advertising Tips

A Publisher’s Guide to Monetizing AFCON 2025

December 28, 2025
Here is how you can prepare your site or app to cash in on one of the world’s biggest sporting events.
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