An account manager acts as a link between advertisers and their campaign. In an industry where trends, technologies, and tactics rapidly change, having a dedicated professional to guide you through these changes is very important. An account manager's main goal is to help advertisers optimize your campaigns for maximum revenue and engagement with your target audience.

An account manager's role is to provide personalized service and establish a strategic partnership with advertisers. They are your advocates within the ad network ecosystem, and they have the expertise to offer insights, support, and guidance specifically tailored to meet your advertising objectives and challenges.

For advertisers, account managers simplify the complexities of digital advertising, helping you select the most effective channels and optimizing campaign performance. They keep you aware of the latest advancements in ad technology and market trends, ensuring your campaigns remain competitive and innovative.

Beyond strategic advice, account managers are problem solvers who address any issues that arise, to ensure your needs are prioritized and met. This VIP support is vital for enhancing the profitability and efficiency of your advertising efforts.

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Why do you need an account manager?

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Without an account manager or support, Advertisers may face several challenges:

• Navigating Complexity: Advertisers might find it difficult to understand the ins and outs of ad networks, such as creating compelling ad campaigns, choosing optimal ad placements, and deciphering campaign analytics.
• Technical Support: Facing technical challenges with ad implementation or campaign optimization can become significantly more daunting without the guidance of a good account manager.
• Optimizing Ad Spend: Sometimes you need expert advice, in order to maximize you advertising budget, and avoid missing out on higher returns and more effective audience targeting.
• Emerging Opportunities: Account managers can identify new revenue opportunities and innovative advertising strategies that you can use.
• Performance Improvement: They help in continuously optimizing ad performance, suggesting adjustments based on real-time data and market trends.
• Personalized Solutions: Account managers offer personalized advertising solutions tailored to the unique needs and goals of each advertiser, to keep the performance of your campaign at the top level.
• Priority Support: Enjoy priority support and quicker responses to queries and issues, ensuring minimal downtime and disruption to campaigns.

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What kind of answers can account managers provide?

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Here are some of the frequently asked questions from AdMaven users, starting a new campaign: 

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• Which user language should I choose if my campaign runs in a specific location?
• What is the difference between “ASAP” & “EVENLY” models?
• Can I choose the traffic type (Mainstream or adult)?
• Can I track my conversions on my AdMaven dashboard?
• What is the correct structure for a blacklist or a whitelist?

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Our support and account managers can also help you with more general questions, such as:

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• What is the best way to start a campaign? Our account managers guide you through the initial steps of launching an advertising campaign, including setting clear objectives, choosing the right platforms, and defining your budget. They help you create a solid foundation that aligns with your marketing goals, ensuring that your campaign kickoff is strategically sound and poised for success.
• Which creatives to choose for my offer or product? Selecting the right creative assets is crucial for the success of your campaign. Our support and account managers assist in identifying which types of creatives (images, videos, text) resonate best with your target audience. They provide insights into the latest trends and what has worked well in similar campaigns, helping you create compelling and effective advertisements.
• Which GEOs can be the most profitable?  Understanding which geographical locations (GEOs) to target can significantly impact the profitability of your campaigns. Our team analyzes market data, consumer behavior, and previous campaign performances to recommend GEOs that are likely to yield the highest returns for your specific offer or product. This targeted approach ensures that you invest your advertising budget in the most promising markets.
• How to buy more traffic? Increasing traffic to your ads - the smart way. Our account managers advise on strategies to scale up your traffic acquisition effectively. This includes optimizing your bid strategy, exploring new ad networks, and diversifying your advertising channels. They help you identify opportunities to get more eyeballs on your ads without compromising the quality of the traffic.
• How can I find and reach my target audience? Identifying and connecting with your ideal customers is essential for any advertising campaign. Our support and account managers utilize advanced targeting tools and data analytics to help you define your target audience more accurately. They offer strategies for segmenting your audience based on demographics, interests, behavior, and more, ensuring that your message reaches those most likely to convert.

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How can we help you in the best possible way?

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Help us to help you: when you contact our support, give us all the relevant information regarding your campaign, including your goals and what you would consider a success. Do you have a CPA goal in mind? Send us a post back, so we can see how the campaign works for you. The more data and info you give us - the better we can help you.

Our manager will analyze your campaign per offer, and offer you the most relevant creatives per GEO, browsers and more. They will provide you with alternative solutions in order to maximize your ROI. They can help advertisers track their expenses and budget and optimize the campaign, in order to make sure your money is well spent and doesn’t go to waste.

AdMaven Account Managers Success Stories

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Case 1

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Offer type: E-commerce

GEO: US

Pricing model: CPC

Format: Push

Problem: Not enough conversions

Account Manager Solution: Instead of buying the same bid on all feeds, we suggested that the advertiser make a bid adjustment to the feeds and pay less for feeds that brought fewer conversions. Thus, he paid the usual price for the "newer" feeds. The advertiser spent less money on feeds that didn't bring them many conversions.

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Case 2

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Offer type: Adult

GEO: Vietnam

Pricing model: CPM

Format: Pop

Problem: The advertiser only bought ads inside their own network in large amounts. Later, they realized they wanted more viewers.

Account Manager Solution: The account manager helped the advertiser start a new ad campaign that also reached people outside their network. They used a special list to make sure they got the right kind of viewers.

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