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We had an overwhelming response to the white paper about the full-page advertising industry which was announced on Yahoo Finance and MarketWatch last week.

Using AdMaven data, the white paper is the ultimate guide for publishersand advertisers to understand how full-page advertising formats have quietly grown into an industry estimated to be worth over $13 billion – with Google and Facebook leading the pack.
The FPA (full page advertising) market was around $1 billion when the first iPhone launched in 2007. Since the birth of mobile app advertising, FPA has grown by more than 1,300 percent and became one of the mainstream forms of digital advertising. However, the main beneficiaries of this growth have been Facebook & Google.

Contrary to popular belief, FPA is used, one way or another, by almost every major brand. What’s more, it is a much safer way to advertise and protect a brand since there is a clear distinction between the publisher’s content and the full-page ad.
Today, especially with the meteoric growth of mobile advertising, full-page advertising formats has quietly grown into an industry estimated to be worth over $13 billion – with Google and Facebook leading the pack. But how is this impacting publishers and advertisers? Which tools and formats are sustainable in the long-term to reach their audience?

Don’t get left behind and download your copy now!

DOWNLOAD BELOW THE WHITE PAPER

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