Publishers across someverticals such as streaming or gaming have seen a huge traffic spike, withopportunities to generate more ad revenue. But… will the traffic bonanzalast? 

What can publishers doto keep the winning streak throughout summer 2020?

• Vacation becomes ‘staycation’: even if confinement restrictions loosen up, people are likely tospend more time at home this summer. After all, not many people are bookingtrips, flights or cruises. Try to become a part of their ‘staycation’ plans -with content that will help them have a fun time at home.

• Consider subscription models: even if you want to continue generating revenues throughadvertising, a freemium model can help you gather customerdata and build loyalty with your users throughmore channels such as email marketing or in-app push messages. Now is the besttime to turn casual users into hardcore fans. 

• Use the right monetization tools: don’t leave money on the table while your traffic grows. There arenew solutions such as AdMaven’s Native Floater which will give you unprecedented eCPM. These ads aremulti-browser, multi-device, and multi-platform functional for maximumeffectiveness. Plus you’ll be able to choose and control thecontent and the specific verticals promoted in this format, avoiding categoriesthat don’t suit the audience.