AdMaven Insights: Can Amazon Surpass Google’s Advertising Power?

Posted: 2020-02-26

Can Amazon become the new Google?

Check out this new article from NextBigFuture, in which AdMaven helps explaining one of the biggest trends shaping the online advertising industry.

Google and Amazon were the top two US companies with the highest search ad revenue share in 2019. Both these giants are an advertising goldmine for businesses and marketers. While Amazon started as an eCommerce platform, its growth is challenging some of the advertising capabilities which Google has dominated over the past decade.

Discover the opportunities that these changes are bringing for publishers and advertisers, as well as the key differences that make these two ad networks unique.

[Read full article]