THERE ARE MANY WAYS TO EARN WITH PUSH NOTIFICATIONS! DO YOU KNOW THEM ALL?

There are indeed many ways to earn with Push Notifications. Every way is best suited to different people and with a different method.

We gathered for you below all the ways you can use the Push and how to do it.

1. Send traffic:

• Who can make money?
  1. Publishers
     • Description – Publishers who own content websites. From blogs, through games, to news and more.
     • Common formats – The most common formats used to be Native but we see tremendous growth in the Hybrid and Interstitial formats. (more details in the next section – the different methods to send traffic)
     • Common business model– Most publishers are the owners of the domain where their push is located, and therefore usually work on a Rev-share model.
  2. Advertisers
     • Description Advertisers who own their own brand in various verticals, such as Nutra, sweepstakes, etc.
     • Common formats– The most common format is Native. Many advertisers who have added the Native to their chain have actually increased their eCPM. Some advertisers are reluctant to add anything to the flow of their advertising chain in fear of lower eCPM and a decrease in conversions, however, advertisers who added Native to their page report an increase in eCPM. (more details in section b)
     • Common business model– Similar to publishers, advertisers also own their domain and therefore work with the Rev-share model.
  3. Media buyers and networks
     • Description – Affiliates and networks that buy traffic from many different sources and send it 3rd side offers such as Nutra, sweepstakes, and nowadays also Pay Per subscription Push Notifications.
     • Common formats – Due to the nature of how they operate, they work best with full-page Pay Per Subscription format. (more details in section b)
     • Common business model – Usually they do not own the domain of the landing page, therefore the most common business model is Pay Per Subscription.

• What are the different methods to send traffic?
  1. Native Push – 1 click ad model. Suitable for HTTPS domains, and shows great performance.
  2. Push In-Page – 2 clicks ad model. Works both on HTTP and HTTPS domains, designed to keep your brand safe.
  3. Hybrid Push – Offered exclusively by AdMaven, the Hybrid model incorporates both the Native and the In-Page push into one piece of code, optimizing them both on your side in order to generate the highest revenue possible.
  4. Native /not Native Interstitial – Designed for the transitions between 2 pages, whether before the user get to the requested content or between articles. This method can come with a “skip” button and/or a countdown.
  5. Native / not Native Content Locker – For websites with specific content the publisher wants to grant access only to users who subscribes such as videos and articles.
  6. Full-Page (Pay Per Subscription) – A not native landing page that receives traffic in order to convert through PPS.

2. Buy traffic

• Where can you buy traffic?
  1. Direct networks – Companies such as OneSiganl, AdMaven, Urban Airship, and others, that work directly with publishers on their websites.
  2. DSP’s and mediators – Companies that connect to various networks such as OneSiganl, AdMaven, and Urban Airship in order to buy from them 3rd-side traffic. In this case, the advertiser loses about 40% of the profit because of the margin they cut as mediators and the discrepancy between platforms.
  3. Direct networks that connect to each other – Today, all direct networks are connected and buy traffic from each other. Advertisers have the option to work with each ad network separately, taking advantage of each network’s strengths, however, it is a lot of hard work operating 20 different platforms. Some prefer to connect with the biggest direct network, use their direct traffic, and in addition, get also all the 3rd-side traffic they buy from the rest of the networks.
• In which business models can you buy?
  1. All models (CPM/CPC/CPA) are available out there, but 90% of push traffic is being sold through CPC.
• How to design your ad?
  1. Everything you know about ad design is also relevant to Push Notifications, however, it is important that you will be familiar with the different push structures and how to optimize it properly both for mobile and desktop. There are many ways to change and improve your push and it is important that you know all of its moving parts:
     1. Icon
     2. Image
     3. Text
     4. CTA
• What kind of advertising works best with push notifications?

Since retargeting was added to the world of Push Notifications it doesn’t matter anymore which vertical you are running, it all depends on your data, whether you advertise toasters, cars or a bank. For those of you who are still not working with retargeting, the most selling verticals are Nutra, Dating, Sports Betting, and Sweepstakes.

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