Advertisers and publishers, big and small, are constantly looking for ways to optimize their advertising efforts to reach their target audience more effectively and efficiently. This is where advertising trackers come into play.
Advertising trackers, also known as ad trackers, are tools that help you track the performance of your campaigns. These trackers collect data on how users interact with ads, such as clicks, views, and conversions. This data is then analyzed to provide insights into the effectiveness of the advertising campaign and to make necessary adjustments for better results.
Advantages of using advertising trackers
Better Data Collection: Advertising trackers collect a vast amount of data on user interactions with ads. This includes not only clicks and conversions but also other important metrics like the time spent on the ad, the device used, and the geographic location of the user. This comprehensive data collection helps you understand your audience and tailor your advertising efforts accordingly.
A Broader Picture: Tracking the performance of your ads across different platforms, devices, and geographic locations helps in understanding how different segments of the audience are responding to the ads and can also help you to make necessary adjustments to optimize the campaign.
Advertisers and publishers often work with more than one platform. Ad trackers can combine reports from different platforms, allowing for better data analysis – even if each platform is paying you for different results.
Let’s say one platform pays you when a user deposits money in a casino (CPA – Cost Per Action), or maybe another platform pays for an app installation (CPI – Cost Per Installation). The conversion for a deposit is $100, and for an installation is $10.
If you are buying traffic as impressions, you pay per CPM or CPC. But since you are getting paid for CPA or CPI, and – the platform you’re buying traffic from doesn’t know that. You need to use postback and report the conversions, in order to better analyze the data and get better traffic.
Better Data Analysis: Ad trackers provide detailed analytics and reporting features that help in analyzing the collected data more effectively. You can use this data to identify trends, patterns, and anomalies in your advertising campaigns.
Better Profit Prediction: By analyzing the collected data, you can predict the profitability of your campaigns more accurately. You can identify which ads are performing well and which ones are not, and allocate the budget accordingly. This helps in maximizing the return on investment (ROI) of the advertising campaign.
Competitor Analysis: Some advertising trackers also provide features for competitor analysis. You can track the performance of the competition and compare with what you do. This helps in identifying the strengths and weaknesses of your advertising strategy so you can make adjustments to stay ahead of the competition.
Complete Visibility into the User Journey: Advertising trackers provide comprehensive insights into the entire user journey, from the initial interaction with an ad or landing page to the final conversion or deposit. This level of visibility is crucial for understanding user behavior, identifying potential bottlenecks or friction points in the conversion funnel, and optimizing the user experience for better results. By analyzing the complete user journey, advertisers can make data-driven decisions to improve ad creatives, landing pages, and overall campaign performance, ultimately leading to higher conversion rates and better ROI.
Various Features: Different advertising trackers come equipped with a variety of extra features that can be incredibly beneficial for advertisers.
For example, some trackers offer the functionality to build landing pages, which is crucial for creating a seamless user experience and increasing conversion rates. Additionally, certain trackers provide auto-optimization features, which automatically adjust campaign parameters to ensure optimal performance without the need for manual intervention.
Some advanced trackers also have the capability to track and filter bot traffic, which is essential for ensuring the accuracy of campaign data and preventing wastage of advertising budget on non-human traffic. These diverse additional features not only enhance the functionality of the advertising trackers but also contribute to more efficient and effective advertising campaigns.
Great Ad Trackers You Can Use
1. Voluum
Voluum is a comprehensive ad tracking and analytics platform. It offers a wide range of features including real-time reporting, advanced analytics, A/B testing, and traffic distribution optimization. One of its key advantages is its anti-fraud kit, which helps in identifying and filtering out bot traffic, ensuring that your advertising budget is spent effectively. Additionally, Voluum also provides the ability to track the entire user journey, from the initial click to the final conversion, helping advertisers to optimize every step of the conversion funnel.
2. RedTrack
RedTrack is a cloud-based ad tracking and conversion attribution solution designed for affiliates, media buyers, and advertising agencies. It offers a wide range of features including click tracking, conversion tracking, impression tracking, and detailed reporting. One of its key advantages is its ability to track and analyze data in real-time, which helps in making quick and informed decisions. Additionally, RedTrack also offers features like auto-optimization, which automatically adjusts campaign parameters to ensure optimal performance. It also provides advanced reporting and analytics features, which help in analyzing the performance of campaigns across various dimensions. Another interesting feature is Conversion Path, which shows how each channel contributes to the final conversion goal.
3. BeMob
BeMob is designed for affiliates, advertisers, and media agencies. It offers features like real-time reporting, traffic distribution, and conversion tracking. One of its key advantages is its user-friendly interface, which makes it easy to set up and manage campaigns. You can also collaborate with your team and affiliates through Workspaces and Shared Reports.
BeMob also provides features like bot traffic filtering. It also offers a wide range of integrations with other popular advertising and affiliate platforms, making it easy to manage all your campaigns from one place.
4. AdsBridge
AdsBridge is for affiliates and media buyers. It offers a wide range of features including click tracking, conversion tracking, landing page builder, and split testing. One of its key advantages is its ability to create and optimize landing pages, which is crucial for maximizing conversion rates. Additionally, AdsBridge also provides features like auto-optimization and detailed reporting. It enables you to reach hundreds of affiliate networks with an easy setup. Your postback parameters will be substituted automatically and established on the affiliate network side.
5. Binom
Binom is a self-hosted tracking platform designed for professional affiliate marketers. It offers features like click tracking, conversion tracking, landing page rotation, and detailed analytics. One of its key advantages is its speed and performance, as it is designed to handle a high volume of clicks and events with minimal server load.
It also offers rapid multi-level reports with line markings, search, filters and drill down function that can help you quickly find profitable segments in your campaign.