Optimize Your Campaigns For The Holiday Season

The holiday season, along with its shopping frenzy, is just around the corner and it’s time to buckle up because, by everybody’s predictions, this shopping season is going to be OUT OF THIS WORLD.

November is the ultimate shopping month with Black Friday and Cyber Monday, as well as Chinese Singles’ day.

It seems like the Covid-19 situation is coming in handy this season as online shopping has become shoppers’ favorite method.
This is exactly where we step in! We’ve gathered some tips and tricks to help you optimize campaigns and maximize your sales.

Do your research

Google and spy tools are your best friends. You need to learn as much as you can about the market, the pricing, and the products. From the consumer point of view, you need to understand what are they buying? Does Covid-19 affect the products they buy? What is the average amount they spend during the holiday season? And so on.

From an advertiser’s point of view, you need to gather any available information about landing pages, creatives, targeting, and any other available information out there.
Once you’ve gathered enough data – it’s time to open your first campaign.

Start Early

It’s tempting to think that once you’d launch your campaign it will convert like crazy just because it’s the holiday season. What works for one advertiser, won’t necessarily work for another. Don’t wait for the last minute to start experimenting, start testing and optimizing now!

It’s not only the offers you should test – it’s landing pages, creatives, networks, keywords, products, and even ad types! Make sure you start the shopping season prepared. 

Improve the shopping experience

In the past year, our shopping habits changed completely due to social distancing.
The change was rapid, and it forced the online shopping platforms to step up their game, and the affiliate world has no exceptions.

Make sure your landing page looks reliable, that all the important information such as prices and shipping are clear, that the navigation bar is accessible, etc.

Make sure that your landing page loads quickly, especially for mobile offers (Mobile users have higher bounce rates), always keep in mind to make the shopping process easy.

Offer discount deals, packages, and awards

Using a countdown, time-limited deals, or even location related specials may all increase your revenue!

For any questions or suggestions, please contact our devoted customer support.

If you are still not registered – sign up today right here on ad-maven.com on the top right corner.

Happy Black Friday!

Supercharge your campaigns with AdMaven’s pop traffic

Full-screen ads that show on an entire new tab upon clicking an object on the site providing high user engagement and top revenue. Our pop ads deliver a graphical user interface display area, covering the full window, that suddenly appears in the foreground of the visual interface.

Full-screen ads are a powerful tool for any advertiser. By opening a new window, the promotional content is separate and independent from the domain or app which the user is browsing or using. This enables advertisers to clearly signpost adverts that are unmissable to the user.

AdMaven’s self-serve platform enables advertisers to create campaigns and get access to AdMaven’s entire inventory across multiple formats. We help advertisers monetize every single user and impression, globally and on every device, allowing us to generate over 5 Billion daily impressions worldwide!

While we have a wide range of advertising formats, pop traffic remains one of the most efficient ways to target a large number of people efficiently and effectively.

Benefits of pop campaigns include:

  • Unmissable Views: since ads open in a new window, your ads will always get the exposure they need – with high visibility and conversion.
  • Cost-Effective: for mass-scale campaigns, you will be able to achieve very low CPM rates to get your ads seen fast by a lot of people. Pop traffic remains one of our best performing formats for advertisers running large-scale campaigns.
  • Creative Freedom: since they open in a new tab, you don’t have to worry about creatives that contextually fit the site they originally generate from. In addition, the large space to display creatives will help your ads have more impact.

With pop traffic, you are in full control. The Cost Per View (CPV) models means that you’ll get the exposure you need. To calculate the CPM, simply multiply x1000 to easily calculate your campaign ROI.

If you have any questions about how AdMaven’s pop traffic can improve your campaigns ROI get in touch with our support team!

If you are still not registered to our platform, you can do it right HERE.