Push ads tips and stats you should know in 2022

Push ads

Push notification ads are one of the most effective ways to advertise. The trick is to keep a delicate balance, because these ads are considered by some to be more intrusive and can quickly start to have a negative impact on your campaign. Used correctly, however, push ads can be a wonderful addition to any advertising campaign. 

In order to use push notifications properly, there are a few important facts you should know about them. These facts and stats can help you plan your campaign and optimize the usage of the push ads. Here is some important information and tips on how to use push notification ads in the best possible way:

Push notification opening rate is 50% higher than that of a newsletter. A lot of people disregard their email notifications, or check for mail only once or twice a day. Push notifications can reach those people more easily, and they also attract more attention from the user. That doesn’t mean, of course, you should forego email marketing – just be aware of the differences and adjust your campaign accordingly.

The average phone in the US receives 46 push notifications every day from apps and advertisers (despite the fact that only about 50% of apps use push notifications). The question is – which users are more likely to opt-in for push ads? The answer is that Android users have a higher opt-in rate than iOS users – 81% vs 51%. That’s because Apple makes it harder to opt-in for push notifications. This and more, web push notifications are not available on iOS. 

If you want to know which browser is the leader of push web subscribers, then the answer is Chrome. All browsers support push notifications, but since Chrome is the most popular by far, it’s also where most of the push subscribers are – 90% of them use Chrome.

When is the best time to send a push? The stats show that during the afternoon and evening hours, the delivery rate for push notification is 60%. The best reaction rate achieved for push ads is Tuesday. It also largely depends on your target audience:

  • Working people: 9 am, 12-2 pm, 9-11 pm
  • Young mothers: 11 am-12 pm, 7 pm-8 pm
  • Middle-aged housewives: 12-2 pm, 9-11 pm
  • Students: 9-12 am, 7-2 am.

You should note that despite the fact that push ads are effective, the users still consider them irritating, mostly because they are distracting or not relevant. Make sure you know your audience inside and out, send only relevant push notifications and don’t overdo it, otherwise you’ll annoy your users.

Web push notifications CTR can vary between 15% up to 30%. This is a very important stat to consider, since it’s mostly up to you, your targeting and your campaign message. In order to keep the CTR high, you should consider: 

  • How many times does a user see the campaign?
  • The time the push ad is sent.
  • How does your notification look? Does it grab the attention of the user?
  • What is the message sent in the notification? Is it clear, concise and interesting?
  • Who do you target with the push notification?

Interesting to note – emojis improve push notifications CTR by around 5%.

When do users unsubscribe from push notifications?

Generally speaking, unsubscribes stay under 1% if you send no more than five pushes per week. For the best results, you should send no more than 3-5 notifications per week. 

These are the things users particularly hate about push notifications: when they are sent at the wrong time of the day, irrelevant push ads, expired offers and clickbait. In short, you should be honest, concise and time your push ads to perfection, in order to maximize your CTR and profits.

Push Notification Ads: One of the Best Ways to Advertise

Push Notification Advertising has really transformed the world of ads, and has become one of the strongest, most profitable forms of digital ads.
Really, any serious Ad Network will offer push ads for publishers and advertisers.

We wrote this guide for those of you who want to know all there is to know about push traffic, push ads and the money-making opportunities they bring.

What are Push Ads?

We all receive notifications on our mobile phone, and sometimes on our computers, as well. Those notifications usually originate from different applications, and give us information and warnings. Push ad notifications are basically the same thing – they are notifications that contain an advertisement, and they are served by websites (and not apps). When users click on a push ad, they are redirected to a landing page, a mini site or a product offer. This form of digital ads ensures a high rate of engagement, since it’s very familiar to the user, and they know exactly how to interact with it.

Push ads aren’t pushy!

One of the first things we need to clarify is the fact that push ads are opt-in only. The user must agree to receiving push notifications in advance, and so you’re targeting only willing users.

When you are targeting users who purposely asked to get push ads, you are catering to an audience who wants to hear from you. This means you’ll be getting better results, since your audience wants to engage.

Advantages of Push Traffic Advertising

  • Push ads can be used in virtually any kind of advertising campaign. 
  • They have a great global reach.
  • There’s a very small chance of bot traffic with push ads, since it’s opt-in only. 
  • CTR and conversion rates are very high, especially compared to other ad formats.
  • Push ads are direct and easy to understand, since they resemble SMS messages.
  • Push ads are positively received by the users, since they need to opt-in in order to get them. They can also opt-out easily.
  • They are delivered straight to the user’s device, and so they create a personalized experience.

Best performing push ads verticals

Here are some of the best verticals and offers you can promote with a good push campaign:

  • Gambling
  • Sport betting
  • Sweepstakes
  • Mobile utilities
  • Antiviruses
  • Games
  • Content arbitrage

 The holiday season is especially ripe for a top-tier push campaign – including Black Weekend (previously Black Friday).

Push Ad Support

Push ad notifications work flawlessly with different web browsers and operating systems. They work great with Chrome, Firefox, Safari and Edge – on mobile and on desktop computers. The ads will run on either Windows, MacOS or Linux and on Android phones.

Push ads won’t run on iOS devices, such as iPhones.

Important tips for Push Ad Campaigns

First of all, push ad campaigns need to run clean: no auto-downloads, malware or trademark violations. 

Another thing you should pay attention to, is the reaction of the users. Push ads are voluntary, but you shouldn’t overuse them, as they can become annoying to the users. 

Also, direct linking doesn’t convert well with push ads, so the best way is to direct users to a well-built landing page.

Remember that like with other ad formats, targeting is one of the most important issues to consider. You can run a wonderful campaign, but if the users are the wrong audience, you are on a fast track to getting ignored or blocked.

When it comes to conversions in push notification ads, icons are better than images – choose a simple graphic element that will help the users focus and decide to click on the ad. Users prefer a simple, clear message, and they also love emojis! Yes, an emoji can increase your CTR by 25% or more!