Are you making the most of Push Notifications?

Push notifications are one of the most effective publisher tools. They enable you to promote services and target customers even when they’re not on your site. In addition, converting casual users into subscribers will provide you invaluable first-party user data.

With AdMaven, publishers using our top-performing push tools benefit from a range of benefits:

  • Brand Awareness: stay at the top of your visitors’ minds as they browse the web, even when they are on other websites through notifications that link to you.
  • Customized solutions: our in-house technology means we can enforce the strictest level of compliance. In addition, you can adjust the frequency and type of ads shown to subscribers.
  • Quality ads: our notifications are highly targeted notifications are very well targeted and efficient to help you accumulate subscribers fast. 
  • Dedicated Account Manager: including personalized attention to seamlessly embed the push tag on your site.

 Haven’t tried AdMaven’s Push Notifications yet? Contact an account manager today.

How can publishers get ready for Summer 2020?

Publishers across some verticals such as streaming or gaming have seen a huge traffic spike, with opportunities to generate more ad revenue. But… will the traffic bonanza last? 

What can publishers do to keep the winning streak throughout summer 2020?

  • Vacation becomes ‘staycation’: even if confinement restrictions loosen up, people are likely to spend more time at home this summer. After all, not many people are booking trips, flights or cruises. Try to become a part of their ‘staycation’ plans – with content that will help them have a fun time at home.
  • Use the right monetization tools: don’t leave money on the table while your traffic grows. There are new solutions such as AdMaven’s Native Floater which will give you unprecedented eCPM. These ads are multi-browser, multi-device, and multi-platform functional for maximum effectiveness. Plus you’ll be able to choose and control the content and the specific verticals promoted in this format, avoiding categories that don’t suit the audience.

Are you using the right tools to monetize the Covid-19 traffic spike?

Most publishers are experiencing a spike in traffic. Verizon reported that in the last week of March web traffic climbed 20%, which is in line with the traffic growth we have seen through our AdMaven data. With millions of people stuck at home, it’s more important than ever to have the right tools and ad formats in place to ensure this traffic spike doesn’t go to waste when it comes to monetization.

Use these AdMaven’s publisher tools to leverage your growing audience:

  • In-Page & Native Push: making an extra effort for your users to opt-in to push messages will help you target them effectively, even after they leave your site.
  • Pop, Banners & Interstitials: many publishers are upgrading their ad capabilities to capitalize on the traffic growth with high-impact advertising formats.  
  • Native Floaters: our latest monetization weapon, this format will enable you to deliver ‘push-like ads’ without the need for ‘opt-in’ and that work across all browsers & devices.

Get in touch with an AdMaven account Manager today, who will help you assess which are the best monetization tools for your sites or apps.

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New AdMaven Security Features for Advertisers

Last week, we unveiled our advanced security capabilities to help our growing network of advertisers use the self-service platform with confidence and reassurance. You can see the coverage on Business Insider, MarketWatch, Yahoo Finance and Seeking Alpha.

Improved security features include:

  • 24/7 data screening for real-time fraud detection: working with our proprietary fraud detection tool, as well as the best technology partners in the advertising security field enables us to screen all data in real-time.
  • Traffic Quality Control: with our real-time surveillance technology, we report on any traffic showing abnormal behavior. Controlling traffic quality will always be a top priority for AdMaven, giving advertisers real access to the people they target.

Martech Today added: “Monitoring ad budgets is a top priority for many right now, and any money being funneled into fraudulent ad ecosystems is an unnecessary waste. It’s also a real risk to brand safety. Having tools in place to limit ad fraud is a valuable resource for ad networks like AdMaven’s looking to help advertisers across all fronts.

If you have any questions about our new security features, contact your AdMaven account manager.

Time for publishers to build loyalty as web traffic surges

Many publishers are experiencing a bump in traffic driven by so many people staying indoors. With bars, restaurants, theaters, and shops closed across, people turn to their phones and computers looking for entertainment.

What can publishers do to leverage this temporary influx in traffic and build long-term loyalty?

1. Rethink strict paywalls: if your content requires a subscription or is hidden behind a paywall, now might be a good time to broaden your audience and offer trials / freemium for customers that might become subscribers in the future.

2. Think indoors: make sure your output reflects the reality of your audience. With people stuck at home, rethink how you create new content, promotions, or products. Become a useful source and companion.

3. Be memorable and positive: how you behave now will be remembered for a long time. People are exhausted from reading news and worrying about an uncertain future – your help and positivity as a publisher matter!

To stay up to date and informed about the latest industry changes, sign up at the top right corner.

News Roundup, April 16th: Covid-19 impact on advertising

To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our ad network industry.

Business Insider: The coronavirus pandemic will dramatically change advertising

The Verge: Google to begin lifting coronavirus ad ban

Crowell Moring: Advertisers Beware: Regulators Cracking Down on False Coronavirus Claims

Wall Street Journal: Companies Avoid Advertising Next to Coronavirus News

The Drum: IAB urges advertisers in Australia to stop keyword blocking of coronavirus topics

AdNews: US media buyers see the coronavirus as bigger threat to advertising than the GFC

New York Post: Publishers try to bypass blacklisted words as coronavirus pandemic drains ad sales

Digiday: Green shoots: Publishers see ad activity return in China

If you have any questions or need advice to find new solutions, get in touch with an AdMaven representative to explore the possibilities.

News Roundup, April 6th: Coronavirus Impact on the advertising industry

To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our industry.

ExchangeWire: Advertising Vs Coronavirus: AdTech

eMarketer: How Advertisers Are Responding To The Coronavirus Crisis

IAB: Coronavirus Ad Spend Impact: Buy-Side

AdWeek: Publishers May Lower Their Standards of Ad Quality in Search of Revenue

Forbes: Coronavirus Drives 72% Rise In Use of Fintech Apps

Guardian: Deliveries and digital services thrive on coronavirus outbreak

Buzzfeed: Coronavirus Ad Blocking Is Starving Some News Sites Of Revenue

Telemedia Online: Online traffic during Coronavirus: publishers see increase in traffic

AdWeek: As Coronavirus Squeezes the Ad Industry, Local Publishers Are Feeling the Pain

Digiday: Traffic soars, but programmatic ad prices drop

World Economic Forum: Empty Stadiums and online streaming: how coronavirus is affecting the media industry

If you have any questions or need advice to find new solutions, get in touch with an AdMaven account manager to explore the possibilities.

News Roundup, March 30: Corona virus impact on the advertising industry

To keep you informed and up to date with the latest industry shifts and updates, we will compile a weekly update at AdMaven with a comprehensive list of articles that report, explain, and predict how the current crisis is impacting our industry.

Forbes: The Advertising Industry Must Act Now To Help Combat The Coronavirus

Business Insider: How the coronavirus is impacting the advertising business as sports TV viewing evaporates and consumers stop spending

Econsultancy: Stats roundup: coronavirus impact on marketing, eCommerce & advertising

Nasdaq: Is coronavirus boosting subscriber growth?

Search Engine Journal: Coronavirus Impact on Google Ads and Affiliate Sales

AdExchanger: Coronavirus Puts Digital Media In a State of Flux

Digital Information World: Coronavirus is Impacting the Social Media Ads We See

Digiday: Publishers face difficult tradeoff in making coronavirus coverage free

If you have any questions or need advice to find new solutions, get in touch with an AdMaven account manager to explore the possibilities.

COMPRUEBA ADMANEN 8.1.1

La semana que viene, AdMaven lanzará la última versión de su plataforma, AdMaven 8.1.1. Este nuevo lanzamiento incluye varias actualizaciones y mejoras diseñadas para beneficiar tanto a nuestros editores como a los anunciantes. Entre estas actualizaciones se encuentran varios elementos clave:

  1. Motor de optimización: hemos añadido más de 50 nuevos parámetros a nuestro motor de IA, aumentando su precisión de optimización en más de un 25 %, junto con nuevas capacidades de reorientación.
  2. Protección para editores: las nuevas características permiten ahora una protección a un nivel mucho más alto, incluyendo un sistema de filtrado, algoritmos de reconocimiento de imágenes y anti-cloaking, diseñados para prevenir anuncios ofensivos y maliciosos al más alto nivel.
  3. Protección para los anunciantes: las herramientas de protección para nuestros anunciantes se han actualizado para incluir un sistema de prevención de tráfico fraudulento y un equipo de cumplimiento en tiempo real en el que se confía para garantizar que los anunciantes reciban únicamente los canales de medios solicitados.
  4. Pop: estamos lanzando la última versión de nuestra solución anti-bloqueo, capaz de evitar todas las nuevas extensiones de bloqueo de anuncios.
  5. Push: hemos ampliado nuestras capacidades de notificación Push a otros navegadores y sistemas operativos.

 Estamos trabajando duro para traerles más novedades y excitantes sorpresas a lo largo de 2019. Mantente en sintonía. Visita nuestra página de registro o contáctanos para más información.

Everything You Need To Know About The Impact Of Coronavirus On The Advertising Industry

To keep you informed and up to date with the latest online advertising industry shifts and updates, this week we have compiled a comprehensive list of articles that report, explain, and predict how the current crisis is impacting our industry.

While it seems like there’ll be a drop in advertising budgets, people are predicted to stream a lot more content while staying home – and there has been a huge surge in delivery app downloads and other mediums such as podcasts which are experiencing a boom.

Deadline: Streaming at home may rise 60% based on previous crises

Search Engine Land: Coronavirus disrupts search, digital ad budgets

The Drum: How is coronavirus affecting the global advertising industry?

Digiday: In the age of coronavirus, publishers see a podcast mini boom

WWD: Coronavirus expected to hit global ad spending

Marketing Land: Coronavirus and eCommerce: it’s complicated

MarTech Today: Coronavirus creating uncertainty for digital marketing ecosystem

TechCrunch: Grocery delivery apps see record downloads amid coronavirus outbreak

Digiday: Coronavirus climbs up keyword block list, squeezing news publishers’ programmatic revenues

WARK: Publishers report sudden fall in advertising as coronavirus crisis deepens

If you have any questions or need advice to find new solutions to adjust your campaigns, get in touch with an AdMaven account manager to explore the possibilities.