After reviewing data AdMaven has collected from thousands of websites, we can see that in many cases, the Pop ad format is still the main revenue source.
Like a bottle of great wine, the Pop ad format only gets better with time. Through the years, AdMaven and other companies, have been improving optimizations, fraud detection systems, and many other elements. More and more advertisers from new verticals started using Pop and new formats have been developed under the full-page umbrella. All the above have contributed much to the improvement of the Pop monetization in the last few years. Though there might still be changes on the way due to Google policy changes, it is no reason to change everything. Smart publishers are always trying new things such as Push Notifications, Video, etc. (as well they should), but they also keep a proven method that has served them well in the past and was always reliable.
To get the most out of your site, first thing, make sure you have at least one method of full-page advertising on it, whether it’s Popup, Popunder, or Interstitial, which is Adsense compliant. Always make sure your configuration is maximized. That your caps are set correctly, your ratio of pops per page is optimized, and that you find the right balance on your site between user-experience and maximizing your profits.
To analyze your site and review which format is best for you, sign-up HERE or contact your account manager.
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