Did you know that around 20% of paid advertising messages will never reach their audiences?
This makes it harder for publishers to provide valuable free content if they aren’t able to make 100% of the revenue from 100% of their traffic. EasyList is the primary filter list that removes most adverts from international web pages, including unwanted frames, images, and objects. It is a popular list used by many ad blockers and forms the basis of over a dozen combinations and supplementary filter lists.
In 2019, roughly 25.8 percent of internet users were blocking advertising on their connected devices. This figure is expected to keep growing, which means that a quarter of paid advertising messages will never reach their audiences, and therefore significantly impact publishers’ monetization efforts.
Technology To Maximize Revenue
At AdMaven, we’ve developed a unique technology to bypass EasyList and other ad-blockers. This enables our publishers to maximize their revenues, and ensure that they have the right tools they get that additional 20%-30% revenue from existing traffic which might be hijacked by ad-blockers.
Contact our support team to ensure your sites are getting 100% of the revenue they deserve.