Combat Ad-Blockers To Monetize 100% Of Your Traffic, 100% Of The Time

Did you know that around 20% of paid advertising messages will never reach their audiences? 

This makes it harder for publishers to provide valuable free content if they aren’t able to make 100% of the revenue from 100% of their traffic. EasyList is the primary filter list that removes most adverts from international web pages, including unwanted frames, images, and objects. It is a popular list used by many ad blockers and forms the basis of over a dozen combinations and supplementary filter lists. 


In 2019, roughly 25.8 percent of internet users were blocking advertising on their connected devices. This figure is expected to keep growing, which means that a quarter of paid advertising messages will never reach their audiences, and therefore significantly impact publishers’ monetization efforts.

AdMaven’s  Unique Technology To Maximize Revenue

At AdMaven, we’ve developed a unique technology to bypass EasyList and other ad-blockers. This enables our publishers to maximize their revenues, and ensure that they have the right tools they get that additional 20%-30% revenue from existing traffic which might be hijacked by ad-blockers.  

Contact our support team to ensure your sites are getting 100% of the revenue they deserve.

How can publishers get ready for Summer 2020?

Publishers across some verticals such as streaming or gaming have seen a huge traffic spike, with opportunities to generate more ad revenue. But… will the traffic bonanza last? 

What can publishers do to keep the winning streak throughout summer 2020?

  • Vacation becomes ‘staycation’: even if confinement restrictions loosen up, people are likely to spend more time at home this summer. After all, not many people are booking trips, flights or cruises. Try to become a part of their ‘staycation’ plans – with content that will help them have a fun time at home.
  • Use the right monetization tools: don’t leave money on the table while your traffic grows. There are new solutions such as AdMaven’s Native Floater which will give you unprecedented eCPM. These ads are multi-browser, multi-device, and multi-platform functional for maximum effectiveness. Plus you’ll be able to choose and control the content and the specific verticals promoted in this format, avoiding categories that don’t suit the audience.