AdMaven Insights on Forbes: Which Publishers & App verticals Are Thriving With Over A Billion People Stuck At Home?

At AdMaven, we’re always looking for ways to explore and share the latest industry trends and insights. This new article on Forbes uses key AdMaven data to showcase some of the verticals which saw a significant uplift over the past few months – with websites and apps where millions of people are spending a huge portion of their time, attention, and money.

The Covid-19 crisis brought many industries to a halt, which has had a domino effect on hundreds of other industries through suppliers and partners. While it is a bleak picture across many sectors, people at home are eager to remain connected, entertained, and joyful. Our collective behavior is changing, and as a result of this, some publishers, apps, and other business verticals are flourishing. For some, it’s because they sell basic products that are necessities that people can purchase conveniently, others as a result of financial uncertainty and others simply because people want to stay entertained while at home.  

Besides the obvious winners such as streaming platforms or news outlets, there are unexpected verticals like fintech or productivity apps that saw a significant spike in demand over the past three months. But not everyone will emerge a winner. In fact, even Google and Facebook are expected to lose an estimated $44 billion worth of ad revenue in 2020 due to coronavirus — in spite of the increases in online engagement.  

Don’t miss this must-read on Forbes, and the interesting AdMaven data within it, which will show you the publishers and apps that are booming right now. 

Read the full article in Forbes

Subscription-Based Content: AdMaven Insights On Forbes

Cyber, VPN, utilities, cleaners – what do these apps have in common?

Growth of subscription-based apps is BOOMING and they are fast becoming one of our top verticals for advertisers.

Using AdMaven insights, plus new research findings, Forbes explores the growing trend of subscription-based revenue, and the key factors changing how media is consumed – plus what it means for publishers and advertisers.

 [Read full article in Forbes]

Are you promoting subscription-based apps? Get in touch and put our traffic to the test! We see this type of offer working best with pop traffic and can also bring great ROI with our push and floating push traffic.

Publishers transitioning to subscription-base models

With an increasing number of publishers moving to subscription-based, premium or freemium – is an ad-supported model enough for a publisher to thrive in 2020?

At AdMaven, we are also developing solutions for publishers that offer monetization tools including pop, push, and floater formats that support a transition to a subscription-based model – as well as for hybrid models that rely on both subscriber and advertising revenue.

[Get in touch to learn more about AdMaven solutions!]

ADVERTISER TRENDS ON FORBES.COM

If you are already buying a lot of push traffic, there is a huge opportunity to increase your ad revenues with full page advertising formats.

Advertisers need to understand the industry’s changing landscape, in which technological advances, regulations and shifting consumer behavior are opening up opportunities to reach consumers more efficiently. Talk to our account managers to LEARN MORE, or SIGN-UP to start your journey.

If you want to learn more about full-page ads, don’t miss this new article in Forbes.com, which uses insights from AdMaven to explore what’s in store for advertisers – and how to thrive in this changing landscape.

Read the full article in Forbes