AdMaven Insights on Forbes: Which Publishers & App verticals Are Thriving With Over A Billion People Stuck At Home?

At AdMaven, we’re always looking for ways to explore and share the latest industry trends and insights. This new article on Forbes uses key AdMaven data to showcase some of the verticals which saw a significant uplift over the past few months – with websites and apps where millions of people are spending a huge portion of their time, attention, and money.

The Covid-19 crisis brought many industries to a halt, which has had a domino effect on hundreds of other industries through suppliers and partners. While it is a bleak picture across many sectors, people at home are eager to remain connected, entertained, and joyful. Our collective behavior is changing, and as a result of this, some publishers, apps, and other business verticals are flourishing. For some, it’s because they sell basic products that are necessities that people can purchase conveniently, others as a result of financial uncertainty and others simply because people want to stay entertained while at home.  

Besides the obvious winners such as streaming platforms or news outlets, there are unexpected verticals like fintech or productivity apps that saw a significant spike in demand over the past three months. But not everyone will emerge a winner. In fact, even Google and Facebook are expected to lose an estimated $44 billion worth of ad revenue in 2020 due to coronavirus — in spite of the increases in online engagement.  

Don’t miss this must-read on Forbes, and the interesting AdMaven data within it, which will show you the publishers and apps that are booming right now. 

Read the full article in Forbes

Tips to adjust ad creatives to connect with people stuck at home

With web traffic rising and conversions growing across key verticals including gaming, entertainment, utility apps, and anti-virus installs – advertisers need to adjust their creatives to connect with over one billion customers stuck at home.

How can I make my ad creatives more effective?

1. Be entertaining: with people tired from reading sad news and bored from being stuck at home, showing something that entertains or amuses has a lot of value.

2. Rethink Seasonality: as we get closer to summer and the weather changes, ads are full of typical summer vacation imagery – music festivals, beach parties, and exotic travel. Adjust your creatives to showcase spring’s arrival without the typical vacation ads that could seem out of touch.

3. Indoors Fun and Joy: leverage the boom in indoors activities such as cooking, exercising, meditating at home, or playing with kids. Talking about things that people can do at home will help place your ads in a positive light and in the context of what your target audience is experiencing.

4. Be positive! Now it might be the wrong time to run campaigns that use negative reinforcement or fear to sell products. With so many sad news, people are more likely to engage with campaigns that see the brighter side and helps them remain active, happy, and uplifted.

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Key Verticals & Traffic Booming For Advertisers During Corona Crisis

In the previous month, web traffic has skyrocketed. With people locked at home worldwide, the internet provides essential tools and entertainment but also utilities that are becoming increasingly important. For example, with more people working remotely or home-schooling, many people are investing in keeping their computers and phones safe – updating software, downloading new applications and trying new utility apps. 

This means that advertisers need to look for the right industries and fields that reflect the current demand – and create campaigns for the products, tools, and services that have seen a huge spike in demand. Based on AdMaven’s proprietary data, which takes into account over 2 billion daily ad impressions we have been able to clearly witness how some ad verticals are experiencing a real boom.

At AdMaven, we have seen a significant spike in traffic across key verticals, which provide advertisers with exceptional ROI, leveraging the increase in impressions and conversions.

Thriving Verticals With Huge ROI: 

Streaming, Gaming, Finance, Anti-Viruses, Subscription-based Apps, and Utilities are performing exceptionally well. With over so many people stuck at home and relying on their devices to stay entertained and updated – this is a perfect time to focus on these verticals.

Our data shows that between February and March 2019 advertising spend on some of these categories more than doubled. For example, spend on Anti-Virus adverts grew by 102% month over month and ad spend promoting online games grew by 109%.  

Struggling Verticals During Crisis: 

Dating, eCommerce, Sports Betting, and Travel have seen a huge decline for obvious reasons. Uncertainty means people are buying less online and the Travel vertical saw the biggest hit. You might want to slow down or pause activity across these under-performing verticals until the global outlook changes.

As people’s lifestyle changes, so do their needs when it comes to shopping. It is essential for advertisers to be at the forefront of customer insights to gain a competitive edge. Whenever there is a global behavioral shift, it is often the early adopters that reap the benefits of focusing their efforts in the right areas – and are able to preempt the spike in consumer demand before it becomes obvious to their competitors. 

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News Roundup, April 16th: Covid-19 impact on advertising

To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our ad network industry.

Business Insider: The coronavirus pandemic will dramatically change advertising

The Verge: Google to begin lifting coronavirus ad ban

Crowell Moring: Advertisers Beware: Regulators Cracking Down on False Coronavirus Claims

Wall Street Journal: Companies Avoid Advertising Next to Coronavirus News

The Drum: IAB urges advertisers in Australia to stop keyword blocking of coronavirus topics

AdNews: US media buyers see the coronavirus as bigger threat to advertising than the GFC

New York Post: Publishers try to bypass blacklisted words as coronavirus pandemic drains ad sales

Digiday: Green shoots: Publishers see ad activity return in China

If you have any questions or need advice to find new solutions, get in touch with an AdMaven representative to explore the possibilities.

News Roundup, April 6th: Coronavirus Impact on the advertising industry

To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our industry.

ExchangeWire: Advertising Vs Coronavirus: AdTech

eMarketer: How Advertisers Are Responding To The Coronavirus Crisis

IAB: Coronavirus Ad Spend Impact: Buy-Side

AdWeek: Publishers May Lower Their Standards of Ad Quality in Search of Revenue

Forbes: Coronavirus Drives 72% Rise In Use of Fintech Apps

Guardian: Deliveries and digital services thrive on coronavirus outbreak

Buzzfeed: Coronavirus Ad Blocking Is Starving Some News Sites Of Revenue

Telemedia Online: Online traffic during Coronavirus: publishers see increase in traffic

AdWeek: As Coronavirus Squeezes the Ad Industry, Local Publishers Are Feeling the Pain

Digiday: Traffic soars, but programmatic ad prices drop

World Economic Forum: Empty Stadiums and online streaming: how coronavirus is affecting the media industry

If you have any questions or need advice to find new solutions, get in touch with an AdMaven account manager to explore the possibilities.

News Roundup, March 30: Corona virus impact on the advertising industry

To keep you informed and up to date with the latest industry shifts and updates, we will compile a weekly update at AdMaven with a comprehensive list of articles that report, explain, and predict how the current crisis is impacting our industry.

Forbes: The Advertising Industry Must Act Now To Help Combat The Coronavirus

Business Insider: How the coronavirus is impacting the advertising business as sports TV viewing evaporates and consumers stop spending

Econsultancy: Stats roundup: coronavirus impact on marketing, eCommerce & advertising

Nasdaq: Is coronavirus boosting subscriber growth?

Search Engine Journal: Coronavirus Impact on Google Ads and Affiliate Sales

AdExchanger: Coronavirus Puts Digital Media In a State of Flux

Digital Information World: Coronavirus is Impacting the Social Media Ads We See

Digiday: Publishers face difficult tradeoff in making coronavirus coverage free

If you have any questions or need advice to find new solutions, get in touch with an AdMaven account manager to explore the possibilities.

Everything You Need To Know About The Impact Of Coronavirus On The Advertising Industry

To keep you informed and up to date with the latest online advertising industry shifts and updates, this week we have compiled a comprehensive list of articles that report, explain, and predict how the current crisis is impacting our industry.

While it seems like there’ll be a drop in advertising budgets, people are predicted to stream a lot more content while staying home – and there has been a huge surge in delivery app downloads and other mediums such as podcasts which are experiencing a boom.

Deadline: Streaming at home may rise 60% based on previous crises

Search Engine Land: Coronavirus disrupts search, digital ad budgets

The Drum: How is coronavirus affecting the global advertising industry?

Digiday: In the age of coronavirus, publishers see a podcast mini boom

WWD: Coronavirus expected to hit global ad spending

Marketing Land: Coronavirus and eCommerce: it’s complicated

MarTech Today: Coronavirus creating uncertainty for digital marketing ecosystem

TechCrunch: Grocery delivery apps see record downloads amid coronavirus outbreak

Digiday: Coronavirus climbs up keyword block list, squeezing news publishers’ programmatic revenues

WARK: Publishers report sudden fall in advertising as coronavirus crisis deepens

If you have any questions or need advice to find new solutions to adjust your campaigns, get in touch with an AdMaven account manager to explore the possibilities.