Affiliate Summit West 2020 took place last week at the Paris Las Vegas Hotel, and it was an amazing opportunity for us to meet with so many of you.
Whether you were able to attend or not, here are some key highlights from the event:
- Chrome 80 release
There’s a lot of talk around the latest Chrome version with the introduction of a quieter notification permission UI. Google will automatically enable Chrome’s quiet notification UI under two conditions. Firstly, users who repeatedly deny notifications across websites will be automatically enrolled in the quieter notifications UI. Secondly, sites with very low acceptance rates will be automatically enrolled in quieter prompts. They will be automatically unenrolled once the user experience is improved. Google is encouraging publishers and developers to read their best practices. Read more.
- AdMAven’s New Ad Solutions
The summit was a fantastic opportunity to unveil AdMaven’s latest additions to our product suite, including our brand new Native Floater Ads (in-page push), which fully integrate into the user experience and bring unprecedented eCPM for publishers and ROI for advertisers. In addition, two new formats were shown for the first time at the event and we already have early BETA users enjoying them (get in touch to find out more if you’d like to find out more!)
- Subscription on the rise as a revenue model
While Apple recently changed App Store rules around subscriptions, this revenue model is still growing and becoming increasingly important to app developers and publishers. Subscriptions are now the primary way many non-gaming apps generate revenue. 97% of consumer spending in the top 250 U.S. iOS apps was driven by subscriptions, and 94% of the apps used subscriptions. On Google Play, 91% of the consumer spending was subscription-based, while 79% of the top 250 apps used subscriptions.
- Building so many friendships
Last (but not least!), a highlight for all of us at AdMaven was the ability to meet with so many colleagues, clients, and industry peers. This conference for us was a fantastic way to connect and build amazing relationships with so many of you – whether it was in AdMaven’s booth, at one of the dinners we hosted, or at our party at Hakassan Nightclub. We are excited to continue working and innovating together beyond the event.
We are already looking forward to 2021!
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