Get The Missing Piece For The Perfect Push Campaign

Do you know that feeling when you have finally found the one? That one top offer which you just know is going to convert?

You choose your creatives, set up a campaign, anxiously awaiting the moment of truth but then… nothing happens. 

Most affiliates would probably stop their campaign immediately, ditching the offer and on to the quest of finding something new, but what if we told you that there are quite a few things you can do?  

Our optimization team is happy to share with you some tips and tricks that can make a significant difference when running a push campaign on our platform!

How to set your daily budget

On Ad-Maven’s platform, you have the option to limit your daily campaign budget and to choose how you would like to spend it – evenly over 24 hours or ASAP.

Our recommendation is to set a daily budget that’s at least x5 more than your CPA goal or a minimum of $50 daily.

Setting a daily budget which is too low may significantly affect the amount of traffic you are getting and therefore your chances to get conversions.

Recommended Bid

Having an awesome offer and beautiful creatives won’t help you if you don’t have the right bid for it. Not only the GEO affects the bid you should set, but also the device, the OS, or every other specific targeting you choose. Don’t forget – you are competing with other advertisers for each impression, every impression you lose could have been your next conversion. 

At each point, you can use our recommended rate card or contact our account managers to get up-to-date bids.

Add our Postback link

Adding a postback will significantly help you optimize your campaigns. In addition, our account managers will be happy to guide you through the optimization process. If you have the will, we have the way!

Don’t have an account manager yet? If you spend over $200 daily, you’ll get a dedicated account manager from our team.

Bid adjustments by publisher feed

Last but not least, and probably the most important tip we can share.

In push campaigns, there is no connection between the user and the source. Therefore, instead of blacklisting/whitelisting sources and potentially losing great users, we allow you to set a different bid for each publisher feed – allowing you to optimize your campaign a lot more accurately and reaching a positive ROI faster.

You can read about how to adjust your bid here.

Looking for additional traffic? duplicate your campaign and start buying floating banner as well!

The All-New Game-Changing Interstitial 2.0

AdMaven has launched the all-new Interstitial banner, designed to act as the perfect monetization tool for all websites from every vertical.

The new Interstitial gives the publisher several key advantages over other ad formats and allows him to keep his users in a clean and unobtrusive environment.

  1. ADDITIONAL income – The Interstitial banner does not waste other advertising space on the site since it is located in the gap between 2 pages.
  2. Pleasant browsing experience – Due to its location, the Interstitial banner does not interfere with the site’s content and does not bother users while they are browsing.
  3. Easy skipping – Using the “Skip Ad” button keeps the user’s experience high, by easily closing the ad by choice, skipping automatically to the next page.
  4. Native content – The Interstitial banner presents Native content which has a higher CTR.
  5. Mobile friendly – At a time when over 65% of the traffic is mobile traffic, publishers need a mobile-friendly ad format that performs best in mobile web.
  6. Google compliant – To keep your site fully compliant with Google’s rules and regulations out Interstitial was built according to the “Better Ads Standards”

To implement the all-new Interstitial 2.0 contact your account manager or sign up HERE.

3 Ways To Optimize ROI for Native Push Campaigns

Our new Native Push Ads (also known as In-Page Push) look similar to push notifications or native ads. They integrate into the users’ experience while they browse. This new format is easy to implement for advertising, providing creative flexibility to run campaigns with high ROI. 

There are gold nuggets everywhere, and we’re bringing you 3 tips to find them:

1. Create a whitelist for your top performing sites / sub id’s: This will help you optimize on a publisher feed level, then drill down to the sub id level. You can also create blacklists for non-converting sources to focus efforts on sites and sub id’s that convert well. Learn how to build your whitelist here.

2. Test several creatives and see which works best: bear in mind that native push notifications are displayed across all browsers and devices, but only ads are only seen when the user is on the site. To increase your ROI it is crucial to develop ad creative which is engaging and test multiple versions to see which ones convert better.

3. Improve your measurement and enrich your data with postbacks: Make sure you have the best data through implementing postbacks. By looking at the stats on a publisher feed’s sub id level, you can control the performance of each specific campaign accurately. Learn about implementing postbacks.

Each website might perform differently depending on the content of your campaign, so you must thoroughly unpack your offers and campaigns’ performance to understand how native push traffic behaves and evolves.

If you are still not registered to AdMaven‘s platform, sign up at the top right corner.

Are you using the right tools to monetize the Covid-19 traffic spike?

Most publishers are experiencing a spike in traffic. Verizon reported that in the last week of March web traffic climbed 20%, which is in line with the traffic growth we have seen through our AdMaven data. With millions of people stuck at home, it’s more important than ever to have the right tools and ad formats in place to ensure this traffic spike doesn’t go to waste when it comes to monetization.

Use these AdMaven’s publisher tools to leverage your growing audience:

  • In-Page & Native Push: making an extra effort for your users to opt-in to push messages will help you target them effectively, even after they leave your site.
  • Pop, Banners & Interstitials: many publishers are upgrading their ad capabilities to capitalize on the traffic growth with high-impact advertising formats.  
  • Native Floaters: our latest monetization weapon, this format will enable you to deliver ‘push-like ads’ without the need for ‘opt-in’ and that work across all browsers & devices.

Get in touch with an AdMaven account Manager today, who will help you assess which are the best monetization tools for your sites or apps.

Get in touch

News Roundup, April 16th: Covid-19 impact on advertising

To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our ad network industry.

Business Insider: The coronavirus pandemic will dramatically change advertising

The Verge: Google to begin lifting coronavirus ad ban

Crowell Moring: Advertisers Beware: Regulators Cracking Down on False Coronavirus Claims

Wall Street Journal: Companies Avoid Advertising Next to Coronavirus News

The Drum: IAB urges advertisers in Australia to stop keyword blocking of coronavirus topics

AdNews: US media buyers see the coronavirus as bigger threat to advertising than the GFC

New York Post: Publishers try to bypass blacklisted words as coronavirus pandemic drains ad sales

Digiday: Green shoots: Publishers see ad activity return in China

If you have any questions or need advice to find new solutions, get in touch with an AdMaven representative to explore the possibilities.

News Roundup, April 6th: Coronavirus Impact on the advertising industry

To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our industry.

ExchangeWire: Advertising Vs Coronavirus: AdTech

eMarketer: How Advertisers Are Responding To The Coronavirus Crisis

IAB: Coronavirus Ad Spend Impact: Buy-Side

AdWeek: Publishers May Lower Their Standards of Ad Quality in Search of Revenue

Forbes: Coronavirus Drives 72% Rise In Use of Fintech Apps

Guardian: Deliveries and digital services thrive on coronavirus outbreak

Buzzfeed: Coronavirus Ad Blocking Is Starving Some News Sites Of Revenue

Telemedia Online: Online traffic during Coronavirus: publishers see increase in traffic

AdWeek: As Coronavirus Squeezes the Ad Industry, Local Publishers Are Feeling the Pain

Digiday: Traffic soars, but programmatic ad prices drop

World Economic Forum: Empty Stadiums and online streaming: how coronavirus is affecting the media industry

If you have any questions or need advice to find new solutions, get in touch with an AdMaven account manager to explore the possibilities.

Explore The Entire Range Of AdMaven’s Tools

We monetize every single user and impression, worldwide and on every device, allowing us to generate over 5 Billion daily impressions worldwide!

AdMaven’s self-serve platform enables advertisers to create campaigns and get access to AdMaven’s entire inventory across multiple formats.

Our publishers get access to optimization tools that provide them with amazing eCPM and high revenue while maintaining a great experience.

  • Push Notifications: clickable ads to connect with users that subscribed for updates.
  • (NEW!) Native Floater: in-page ‘push-like’ ads that work across any device browser.
  • New Tab (pop): full-page adverts in a new window, triggered by a click.
  • Interstitials: displayed at natural transition points in the flow on your site or app

Whether CPM, CPC or CPA, we drive results for our advertisers to increased ROI over their campaigns’ budgets, and our publishers can enjoy a 5-minute set up to go live quickly with our Google-compliant solutions.

Speak to an AdMaven expert today – advertisers@ad-maven.com / publishers@ad-maven.com

If you are still not registered to our platform, sign up at the top right corner of the screen.