3 Ways To Optimize ROI for Native Push Campaigns

Our new Native Push Ads (also known as In-Page Push) look similar to push notifications or native ads. They integrate into the users’ experience while they browse. This new format is easy to implement for advertising, providing creative flexibility to run campaigns with high ROI. 

There are gold nuggets everywhere, and we’re bringing you 3 tips to find them:

1. Create a whitelist for your top performing sites / sub id’s: This will help you optimize on a publisher feed level, then drill down to the sub id level. You can also create blacklists for non-converting sources to focus efforts on sites and sub id’s that convert well. Learn how to build your whitelist here.

2. Test several creatives and see which works best: bear in mind that native push notifications are displayed across all browsers and devices, but only ads are only seen when the user is on the site. To increase your ROI it is crucial to develop ad creative which is engaging and test multiple versions to see which ones convert better.

3. Improve your measurement and enrich your data with postbacks: Make sure you have the best data through implementing postbacks. By looking at the stats on a publisher feed’s sub id level, you can control the performance of each specific campaign accurately. Learn about implementing postbacks.

Each website might perform differently depending on the content of your campaign, so you must thoroughly unpack your offers and campaigns’ performance to understand how native push traffic behaves and evolves.

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Want 5 creative tips to improve your CTR?

A recent study suggests that the average millennial has a 5-6 second attention span for digital ads! With every ad trying to catch your target customer’s attention, here are a few creative tips proven to increase engagement and improve CTR!

1. Keep it short & simple: if you have 5-8 seconds of your target audience’s attention, keep it as short as possible. Avoid complex language or long sentences.

2. Mirror the user’s objective: think about what your user wants to achieve or accomplish, and then appeal to their needs. Create ads that solve a pain-point or fulfill their desire (not yours!). 

3. Use more question marks: They will entice the reader to know the answer. This can be powerful for ad copy and also for email campaigns (if you opened this it worked for us!)

4. Odd numbers work better: As strange as it might sound, CTR on campaigns that use odd numbers work better than even numbers. So, use 3, 5, 7, 9 instead of 4, 6, 8, or 10. This is why we’re bringing you 5 tips instead of 6…

5. Don’t forget to test! This will help you prioritize your best copy. Not knowing which is your best-performing copy to optimize your ads with the highest CTR would be a waste!

New AdMaven Security Features for Advertisers

Last week, we unveiled our advanced security capabilities to help our growing network of advertisers use the self-service platform with confidence and reassurance. You can see the coverage on Business Insider, MarketWatch, Yahoo Finance and Seeking Alpha.

Improved security features include:

  • 24/7 data screening for real-time fraud detection: working with our proprietary fraud detection tool, as well as the best technology partners in the advertising security field enables us to screen all data in real-time.
  • Traffic Quality Control: with our real-time surveillance technology, we report on any traffic showing abnormal behavior. Controlling traffic quality will always be a top priority for AdMaven, giving advertisers real access to the people they target.

Martech Today added: “Monitoring ad budgets is a top priority for many right now, and any money being funneled into fraudulent ad ecosystems is an unnecessary waste. It’s also a real risk to brand safety. Having tools in place to limit ad fraud is a valuable resource for ad networks like AdMaven’s looking to help advertisers across all fronts.

If you have any questions about our new security features, contact your AdMaven account manager.

Tips to adjust ad creatives to connect with people stuck at home

With web traffic rising and conversions growing across key verticals including gaming, entertainment, utility apps, and anti-virus installs – advertisers need to adjust their creatives to connect with over one billion customers stuck at home.

How can I make my ad creatives more effective?

1. Be entertaining: with people tired from reading sad news and bored from being stuck at home, showing something that entertains or amuses has a lot of value.

2. Rethink Seasonality: as we get closer to summer and the weather changes, ads are full of typical summer vacation imagery – music festivals, beach parties, and exotic travel. Adjust your creatives to showcase spring’s arrival without the typical vacation ads that could seem out of touch.

3. Indoors Fun and Joy: leverage the boom in indoors activities such as cooking, exercising, meditating at home, or playing with kids. Talking about things that people can do at home will help place your ads in a positive light and in the context of what your target audience is experiencing.

4. Be positive! Now it might be the wrong time to run campaigns that use negative reinforcement or fear to sell products. With so many sad news, people are more likely to engage with campaigns that see the brighter side and helps them remain active, happy, and uplifted.

To stay up to date and informed about the latest ad industry changes, sign up at the top right corner.

Key Verticals & Traffic Booming For Advertisers During Corona Crisis

In the previous month, web traffic has skyrocketed. With people locked at home worldwide, the internet provides essential tools and entertainment but also utilities that are becoming increasingly important. For example, with more people working remotely or home-schooling, many people are investing in keeping their computers and phones safe – updating software, downloading new applications and trying new utility apps. 

This means that advertisers need to look for the right industries and fields that reflect the current demand – and create campaigns for the products, tools, and services that have seen a huge spike in demand. Based on AdMaven’s proprietary data, which takes into account over 2 billion daily ad impressions we have been able to clearly witness how some ad verticals are experiencing a real boom.

At AdMaven, we have seen a significant spike in traffic across key verticals, which provide advertisers with exceptional ROI, leveraging the increase in impressions and conversions.

Thriving Verticals With Huge ROI: 

Streaming, Gaming, Finance, Anti-Viruses, Subscription-based Apps, and Utilities are performing exceptionally well. With over so many people stuck at home and relying on their devices to stay entertained and updated – this is a perfect time to focus on these verticals.

Our data shows that between February and March 2019 advertising spend on some of these categories more than doubled. For example, spend on Anti-Virus adverts grew by 102% month over month and ad spend promoting online games grew by 109%.  

Struggling Verticals During Crisis: 

Dating, eCommerce, Sports Betting, and Travel have seen a huge decline for obvious reasons. Uncertainty means people are buying less online and the Travel vertical saw the biggest hit. You might want to slow down or pause activity across these under-performing verticals until the global outlook changes.

As people’s lifestyle changes, so do their needs when it comes to shopping. It is essential for advertisers to be at the forefront of customer insights to gain a competitive edge. Whenever there is a global behavioral shift, it is often the early adopters that reap the benefits of focusing their efforts in the right areas – and are able to preempt the spike in consumer demand before it becomes obvious to their competitors. 

To stay up to date and informed about more ad industry changes, sign up on the top right corner. 

News Roundup, April 16th: Covid-19 impact on advertising

To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our ad network industry.

Business Insider: The coronavirus pandemic will dramatically change advertising

The Verge: Google to begin lifting coronavirus ad ban

Crowell Moring: Advertisers Beware: Regulators Cracking Down on False Coronavirus Claims

Wall Street Journal: Companies Avoid Advertising Next to Coronavirus News

The Drum: IAB urges advertisers in Australia to stop keyword blocking of coronavirus topics

AdNews: US media buyers see the coronavirus as bigger threat to advertising than the GFC

New York Post: Publishers try to bypass blacklisted words as coronavirus pandemic drains ad sales

Digiday: Green shoots: Publishers see ad activity return in China

If you have any questions or need advice to find new solutions, get in touch with an AdMaven representative to explore the possibilities.

News Roundup, April 6th: Coronavirus Impact on the advertising industry

To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our industry.

ExchangeWire: Advertising Vs Coronavirus: AdTech

eMarketer: How Advertisers Are Responding To The Coronavirus Crisis

IAB: Coronavirus Ad Spend Impact: Buy-Side

AdWeek: Publishers May Lower Their Standards of Ad Quality in Search of Revenue

Forbes: Coronavirus Drives 72% Rise In Use of Fintech Apps

Guardian: Deliveries and digital services thrive on coronavirus outbreak

Buzzfeed: Coronavirus Ad Blocking Is Starving Some News Sites Of Revenue

Telemedia Online: Online traffic during Coronavirus: publishers see increase in traffic

AdWeek: As Coronavirus Squeezes the Ad Industry, Local Publishers Are Feeling the Pain

Digiday: Traffic soars, but programmatic ad prices drop

World Economic Forum: Empty Stadiums and online streaming: how coronavirus is affecting the media industry

If you have any questions or need advice to find new solutions, get in touch with an AdMaven account manager to explore the possibilities.

News Roundup, March 30: Corona virus impact on the advertising industry

To keep you informed and up to date with the latest industry shifts and updates, we will compile a weekly update at AdMaven with a comprehensive list of articles that report, explain, and predict how the current crisis is impacting our industry.

Forbes: The Advertising Industry Must Act Now To Help Combat The Coronavirus

Business Insider: How the coronavirus is impacting the advertising business as sports TV viewing evaporates and consumers stop spending

Econsultancy: Stats roundup: coronavirus impact on marketing, eCommerce & advertising

Nasdaq: Is coronavirus boosting subscriber growth?

Search Engine Journal: Coronavirus Impact on Google Ads and Affiliate Sales

AdExchanger: Coronavirus Puts Digital Media In a State of Flux

Digital Information World: Coronavirus is Impacting the Social Media Ads We See

Digiday: Publishers face difficult tradeoff in making coronavirus coverage free

If you have any questions or need advice to find new solutions, get in touch with an AdMaven account manager to explore the possibilities.

COMPRUEBA ADMANEN 8.1.1

La semana que viene, AdMaven lanzará la última versión de su plataforma, AdMaven 8.1.1. Este nuevo lanzamiento incluye varias actualizaciones y mejoras diseñadas para beneficiar tanto a nuestros editores como a los anunciantes. Entre estas actualizaciones se encuentran varios elementos clave:

  1. Motor de optimización: hemos añadido más de 50 nuevos parámetros a nuestro motor de IA, aumentando su precisión de optimización en más de un 25 %, junto con nuevas capacidades de reorientación.
  2. Protección para editores: las nuevas características permiten ahora una protección a un nivel mucho más alto, incluyendo un sistema de filtrado, algoritmos de reconocimiento de imágenes y anti-cloaking, diseñados para prevenir anuncios ofensivos y maliciosos al más alto nivel.
  3. Protección para los anunciantes: las herramientas de protección para nuestros anunciantes se han actualizado para incluir un sistema de prevención de tráfico fraudulento y un equipo de cumplimiento en tiempo real en el que se confía para garantizar que los anunciantes reciban únicamente los canales de medios solicitados.
  4. Pop: estamos lanzando la última versión de nuestra solución anti-bloqueo, capaz de evitar todas las nuevas extensiones de bloqueo de anuncios.
  5. Push: hemos ampliado nuestras capacidades de notificación Push a otros navegadores y sistemas operativos.

 Estamos trabajando duro para traerles más novedades y excitantes sorpresas a lo largo de 2019. Mantente en sintonía. Visita nuestra página de registro o contáctanos para más información.

Everything You Need To Know About The Impact Of Coronavirus On The Advertising Industry

To keep you informed and up to date with the latest online advertising industry shifts and updates, this week we have compiled a comprehensive list of articles that report, explain, and predict how the current crisis is impacting our industry.

While it seems like there’ll be a drop in advertising budgets, people are predicted to stream a lot more content while staying home – and there has been a huge surge in delivery app downloads and other mediums such as podcasts which are experiencing a boom.

Deadline: Streaming at home may rise 60% based on previous crises

Search Engine Land: Coronavirus disrupts search, digital ad budgets

The Drum: How is coronavirus affecting the global advertising industry?

Digiday: In the age of coronavirus, publishers see a podcast mini boom

WWD: Coronavirus expected to hit global ad spending

Marketing Land: Coronavirus and eCommerce: it’s complicated

MarTech Today: Coronavirus creating uncertainty for digital marketing ecosystem

TechCrunch: Grocery delivery apps see record downloads amid coronavirus outbreak

Digiday: Coronavirus climbs up keyword block list, squeezing news publishers’ programmatic revenues

WARK: Publishers report sudden fall in advertising as coronavirus crisis deepens

If you have any questions or need advice to find new solutions to adjust your campaigns, get in touch with an AdMaven account manager to explore the possibilities.