Key Verticals & Traffic Booming For Advertisers During Corona Crisis

In the previous month, web traffic has skyrocketed. With people locked at home worldwide, the internet provides essential tools and entertainment but also utilities that are becoming increasingly important. For example, with more people working remotely or home-schooling, many people are investing in keeping their computers and phones safe – updating software, downloading new applications and trying new utility apps. 

This means that advertisers need to look for the right industries and fields that reflect the current demand – and create campaigns for the products, tools, and services that have seen a huge spike in demand. Based on AdMaven’s proprietary data, which takes into account over 2 billion daily ad impressions we have been able to clearly witness how some ad verticals are experiencing a real boom.

At AdMaven, we have seen a significant spike in traffic across key verticals, which provide advertisers with exceptional ROI, leveraging the increase in impressions and conversions.

Thriving Verticals With Huge ROI: 

Streaming, Gaming, Finance, Anti-Viruses, Subscription-based Apps, and Utilities are performing exceptionally well. With over so many people stuck at home and relying on their devices to stay entertained and updated – this is a perfect time to focus on these verticals.

Our data shows that between February and March 2019 advertising spend on some of these categories more than doubled. For example, spend on Anti-Virus adverts grew by 102% month over month and ad spend promoting online games grew by 109%.  

Struggling Verticals During Crisis: 

Dating, eCommerce, Sports Betting, and Travel have seen a huge decline for obvious reasons. Uncertainty means people are buying less online and the Travel vertical saw the biggest hit. You might want to slow down or pause activity across these under-performing verticals until the global outlook changes.

As people’s lifestyle changes, so do their needs when it comes to shopping. It is essential for advertisers to be at the forefront of customer insights to gain a competitive edge. Whenever there is a global behavioral shift, it is often the early adopters that reap the benefits of focusing their efforts in the right areas – and are able to preempt the spike in consumer demand before it becomes obvious to their competitors. 

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News Roundup, April 16th: Covid-19 impact on advertising

To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our ad network industry.

Business Insider: The coronavirus pandemic will dramatically change advertising

The Verge: Google to begin lifting coronavirus ad ban

Crowell Moring: Advertisers Beware: Regulators Cracking Down on False Coronavirus Claims

Wall Street Journal: Companies Avoid Advertising Next to Coronavirus News

The Drum: IAB urges advertisers in Australia to stop keyword blocking of coronavirus topics

AdNews: US media buyers see the coronavirus as bigger threat to advertising than the GFC

New York Post: Publishers try to bypass blacklisted words as coronavirus pandemic drains ad sales

Digiday: Green shoots: Publishers see ad activity return in China

If you have any questions or need advice to find new solutions, get in touch with an AdMaven representative to explore the possibilities.

News Roundup, April 6th: Coronavirus Impact on the advertising industry

To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our industry.

ExchangeWire: Advertising Vs Coronavirus: AdTech

eMarketer: How Advertisers Are Responding To The Coronavirus Crisis

IAB: Coronavirus Ad Spend Impact: Buy-Side

AdWeek: Publishers May Lower Their Standards of Ad Quality in Search of Revenue

Forbes: Coronavirus Drives 72% Rise In Use of Fintech Apps

Guardian: Deliveries and digital services thrive on coronavirus outbreak

Buzzfeed: Coronavirus Ad Blocking Is Starving Some News Sites Of Revenue

Telemedia Online: Online traffic during Coronavirus: publishers see increase in traffic

AdWeek: As Coronavirus Squeezes the Ad Industry, Local Publishers Are Feeling the Pain

Digiday: Traffic soars, but programmatic ad prices drop

World Economic Forum: Empty Stadiums and online streaming: how coronavirus is affecting the media industry

If you have any questions or need advice to find new solutions, get in touch with an AdMaven account manager to explore the possibilities.

News Roundup, March 30: Corona virus impact on the advertising industry

To keep you informed and up to date with the latest industry shifts and updates, we will compile a weekly update at AdMaven with a comprehensive list of articles that report, explain, and predict how the current crisis is impacting our industry.

Forbes: The Advertising Industry Must Act Now To Help Combat The Coronavirus

Business Insider: How the coronavirus is impacting the advertising business as sports TV viewing evaporates and consumers stop spending

Econsultancy: Stats roundup: coronavirus impact on marketing, eCommerce & advertising

Nasdaq: Is coronavirus boosting subscriber growth?

Search Engine Journal: Coronavirus Impact on Google Ads and Affiliate Sales

AdExchanger: Coronavirus Puts Digital Media In a State of Flux

Digital Information World: Coronavirus is Impacting the Social Media Ads We See

Digiday: Publishers face difficult tradeoff in making coronavirus coverage free

If you have any questions or need advice to find new solutions, get in touch with an AdMaven account manager to explore the possibilities.

COMPRUEBA ADMANEN 8.1.1

La semana que viene, AdMaven lanzará la última versión de su plataforma, AdMaven 8.1.1. Este nuevo lanzamiento incluye varias actualizaciones y mejoras diseñadas para beneficiar tanto a nuestros editores como a los anunciantes. Entre estas actualizaciones se encuentran varios elementos clave:

  1. Motor de optimización: hemos añadido más de 50 nuevos parámetros a nuestro motor de IA, aumentando su precisión de optimización en más de un 25 %, junto con nuevas capacidades de reorientación.
  2. Protección para editores: las nuevas características permiten ahora una protección a un nivel mucho más alto, incluyendo un sistema de filtrado, algoritmos de reconocimiento de imágenes y anti-cloaking, diseñados para prevenir anuncios ofensivos y maliciosos al más alto nivel.
  3. Protección para los anunciantes: las herramientas de protección para nuestros anunciantes se han actualizado para incluir un sistema de prevención de tráfico fraudulento y un equipo de cumplimiento en tiempo real en el que se confía para garantizar que los anunciantes reciban únicamente los canales de medios solicitados.
  4. Pop: estamos lanzando la última versión de nuestra solución anti-bloqueo, capaz de evitar todas las nuevas extensiones de bloqueo de anuncios.
  5. Push: hemos ampliado nuestras capacidades de notificación Push a otros navegadores y sistemas operativos.

 Estamos trabajando duro para traerles más novedades y excitantes sorpresas a lo largo de 2019. Mantente en sintonía. Visita nuestra página de registro o contáctanos para más información.

Everything You Need To Know About The Impact Of Coronavirus On The Advertising Industry

To keep you informed and up to date with the latest online advertising industry shifts and updates, this week we have compiled a comprehensive list of articles that report, explain, and predict how the current crisis is impacting our industry.

While it seems like there’ll be a drop in advertising budgets, people are predicted to stream a lot more content while staying home – and there has been a huge surge in delivery app downloads and other mediums such as podcasts which are experiencing a boom.

Deadline: Streaming at home may rise 60% based on previous crises

Search Engine Land: Coronavirus disrupts search, digital ad budgets

The Drum: How is coronavirus affecting the global advertising industry?

Digiday: In the age of coronavirus, publishers see a podcast mini boom

WWD: Coronavirus expected to hit global ad spending

Marketing Land: Coronavirus and eCommerce: it’s complicated

MarTech Today: Coronavirus creating uncertainty for digital marketing ecosystem

TechCrunch: Grocery delivery apps see record downloads amid coronavirus outbreak

Digiday: Coronavirus climbs up keyword block list, squeezing news publishers’ programmatic revenues

WARK: Publishers report sudden fall in advertising as coronavirus crisis deepens

If you have any questions or need advice to find new solutions to adjust your campaigns, get in touch with an AdMaven account manager to explore the possibilities.

Subscription-Based Content: AdMaven Insights On Forbes

Cyber, VPN, utilities, cleaners – what do these apps have in common?

Growth of subscription-based apps is BOOMING and they are fast becoming one of our top verticals for advertisers.

Using AdMaven insights, plus new research findings, Forbes explores the growing trend of subscription-based revenue, and the key factors changing how media is consumed – plus what it means for publishers and advertisers.

 [Read full article in Forbes]

Are you promoting subscription-based apps? Get in touch and put our traffic to the test! We see this type of offer working best with pop traffic and can also bring great ROI with our push and floating push traffic.

Publishers transitioning to subscription-base models

With an increasing number of publishers moving to subscription-based, premium or freemium – is an ad-supported model enough for a publisher to thrive in 2020?

At AdMaven, we are also developing solutions for publishers that offer monetization tools including pop, push, and floater formats that support a transition to a subscription-based model – as well as for hybrid models that rely on both subscriber and advertising revenue.

[Get in touch to learn more about AdMaven solutions!]

HOW WILL CHROME 80 AFFECT YOU?

Many of you have been asking about the impact of Google Chrome 80, in particular around changes on push notifications. The latest Chrome version introduced quieter notification permission UI across mobile and desktop.

What does this mean?

  • Users who repeatedly deny notifications across websites will be automatically enrolled in the quieter notifications UI.
  • Sites with very low acceptance rates will be automatically enrolled in quieter prompts. They will be automatically unenrolled once the user experience is improved.

What does it look like?

admaven chrome 80 push notifications

What can I do?

✔ Remember that push notifications are alive and kicking! They’re still a very efficient format and the decrease in opt-in subscriptions isn’t significant for now… so don’t underestimate how effective they will be in the near future.

✔ Learn more about our Floating Push, our latest format which provides an amazing alternative for advertisers. These in-page ‘push-like’ ads work across any device & browser and bring unprecedented ROI for Advertisers. Learn more.

✔ Speak with an AdMaven account manager today to learn more about the implications of this update on your site’s monetization. Get in touch.

AdMaven’s Highlights from Affiliate Summit West 2020

Affiliate Summit West 2020 took place last week at the Paris Las Vegas Hotel, and it was an amazing opportunity for us to meet with so many of you.

Whether you were able to attend or not, here are some key highlights from the event:

  1. Chrome 80 release
    There’s a lot of talk around the latest Chrome version with the introduction of a quieter notification permission UI. Google will automatically enable Chrome’s quiet notification UI under two conditions. Firstly, users who repeatedly deny notifications across websites will be automatically enrolled in the quieter notifications UI. Secondly, sites with very low acceptance rates will be automatically enrolled in quieter prompts. They will be automatically unenrolled once the user experience is improved. Google is encouraging publishers and developers to read their best practices. Read more.
  2. AdMAven’s New Ad Solutions
    The summit was a fantastic opportunity to unveil AdMaven’s latest additions to our product suite, including our brand new Native Floater Ads (in-page push), which fully integrate into the user experience and bring unprecedented eCPM for publishers and ROI for advertisers. In addition, two new formats were shown for the first time at the event and we already have early BETA users enjoying them (get in touch to find out more if you’d like to find out more!)
  3. Subscription on the rise as a revenue model
    While Apple recently changed App Store rules around subscriptions, this revenue model is still growing and becoming increasingly important to app developers and publishers. Subscriptions are now the primary way many non-gaming apps generate revenue. 97% of consumer spending in the top 250 U.S. iOS apps was driven by subscriptions, and 94% of the apps used subscriptions. On Google Play, 91% of the consumer spending was subscription-based, while 79% of the top 250 apps used subscriptions.
  4. Building so many friendships
    Last (but not least!), a highlight for all of us at AdMaven was the ability to meet with so many colleagues, clients, and industry peers. This conference for us was a fantastic way to connect and build amazing relationships with so many of you – whether it was in AdMaven’s booth, at one of the dinners we hosted, or at our party at Hakassan Nightclub. We are excited to continue working and innovating together beyond the event.

We are already looking forward to 2021!

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Explore The Entire Range Of AdMaven’s Tools

We monetize every single user and impression, worldwide and on every device, allowing us to generate over 5 Billion daily impressions worldwide!

AdMaven’s self-serve platform enables advertisers to create campaigns and get access to AdMaven’s entire inventory across multiple formats.

Our publishers get access to optimization tools that provide them with amazing eCPM and high revenue while maintaining a great experience.

  • Push Notifications: clickable ads to connect with users that subscribed for updates.
  • (NEW!) Native Floater: in-page ‘push-like’ ads that work across any device browser.
  • New Tab (pop): full-page adverts in a new window, triggered by a click.
  • Interstitials: displayed at natural transition points in the flow on your site or app

Whether CPM, CPC or CPA, we drive results for our advertisers to increased ROI over their campaigns’ budgets, and our publishers can enjoy a 5-minute set up to go live quickly with our Google-compliant solutions.

Speak to an AdMaven expert today – advertisers@ad-maven.com / publishers@ad-maven.com

If you are still not registered to our platform, sign up at the top right corner of the screen.