advertisers

Get The Missing Piece For The Perfect Push Campaign

Posted on June 24, 2020 by Yotam

Do you know that feeling when you have finally found the one? That one top offer which you just know is going to convert?

You choose your creatives, set up a campaign, anxiously awaiting the moment of truth but then… nothing happens.

Most affiliates would probably stop their campaign immediately, ditching the offer and on to the quest of finding something new, but what if we told you that there are quite a few things you can do?

Our optimization team is happy to share with you some tips and tricks that can make a significant difference when running a push campaign on our platform!

How to set your daily budget

On Ad-Maven’s platform, you have the option to limit your daily campaign budget and to choose how you would like to spend it – evenly over 24 hours or ASAP.

Our recommendation is to set a daily budget that’s at least x5 more than your CPA goal or a minimum of $50 daily.

Setting a daily budget which is too low may significantly affect the amount of traffic you are getting and therefore your chances to get conversions.

Recommended Bid

Having an awesome offer and beautiful creatives won’t help you if you don’t have the right bid for it. Not only the GEO affects the bid you should set, but also the device, the OS, or every other specific targeting you choose. Don’t forget – you are competing with other advertisers for each impression, every impression you lose could have been your next conversion.

At each point, you can use our recommended rate card or contact our account managers to get up-to-date bids.

Add our Postback link

Adding a postback will significantly help you optimize your campaigns. In addition, our account managers will be happy to guide you through the optimization process. If you have the will, we have the way!

Don’t have an account manager yet? If you spend over $200 daily, you’ll get a dedicated account manager from our team.

Bid adjustments by publisher feed

Last but not least, and probably the most important tip we can share.

In push campaigns, there is no connection between the user and the source. Therefore, instead of blacklisting/whitelisting sources and potentially losing great users, we allow you to set a different bid for each publisher feed – allowing you to optimize your campaign a lot more accurately and reaching a positive ROI faster.

You can read about how to adjust your bid here.

Looking for additional traffic? duplicate your campaign and start buying floating banner as well!

Supercharge your campaigns with AdMaven’s pop traffic

Posted on June 8, 2020 by Yotam

Full-screen ads that show on an entire new tab upon clicking an object on the site providing high user engagement and top revenue. Our pop ads deliver a graphical user interface display area, covering the full window, that suddenly appears in the foreground of the visual interface.

Full-screen ads are a powerful tool for any advertiser. By opening a new window, the promotional content is separate and independent from the domain or app which the user is browsing or using. This enables advertisers to clearly signpost adverts that are unmissable to the user.

AdMaven’s self-serve platform enables advertisers to create campaigns and get access to AdMaven’s entire inventory across multiple formats. We help advertisers monetize every single user and impression, globally and on every device, allowing us to generate over 5 Billion daily impressions worldwide!

While we have a wide range of advertising formats, pop traffic remains one of the most efficient ways to target a large number of people efficiently and effectively.

Benefits of pop campaigns include:

Unmissable Views: since ads open in a new window, your ads will always get the exposure they need – with high visibility and conversion.

Cost-Effective: for mass-scale campaigns, you will be able to achieve very low CPM rates to get your ads seen fast by a lot of people. Pop traffic remains one of our best performing formats for advertisers running large-scale campaigns.

Creative Freedom: since they open in a new tab, you don’t have to worry about creatives that contextually fit the site they originally generate from. In addition, the large space to display creatives will help your ads have more impact.

With pop traffic, you are in full control. The Cost Per View (CPV) models means that you’ll get the exposure you need. To calculate the CPM, simply multiply x1000 to easily calculate your campaign ROI.

If you have any questions about how AdMaven’s pop traffic can improve your campaigns ROI get in touch with our support team!

If you are still not registered to our platform, you can do it right HERE.

Advertiser Tip: Anti-Virus Ad Spend Experiencing a Huge Spike!

Posted on May 25, 2020 by Yotam

COVID-19 isn’t the only dangerous virus people want to steer away from! One of the verticals going through a big spike over the past three months is anti-virus software ads.

At AdMaven, we witnessed an unprecedented 102% increase in spend on this category between February and March and an additional 95% spike in April. This means that the ad spend on this vertical tripled between February and April!

With so many people at home it isn’t surprising that this vertical is experiencing such growth. After all, people are more reliant than ever on their devices to stay informed, connected, and entertained.

Don’t miss the wave! The ads are performing well across all types of ad formats including push, pop, and floating push.

AdMaven Insights on Forbes: Which Publishers & App verticals Are Thriving With Over A Billion People Stuck At Home?

Posted on May 21, 2020 by Yotam

At AdMaven, we’re always looking for ways to explore and share the latest industry trends and insights. This new article on Forbes uses key AdMaven data to showcase some of the verticals which saw a significant uplift over the past few months – with websites and apps where millions of people are spending a huge portion of their time, attention, and money.

The Covid-19 crisis brought many industries to a halt, which has had a domino effect on hundreds of other industries through suppliers and partners. While it is a bleak picture across many sectors, people at home are eager to remain connected, entertained, and joyful. Our collective behavior is changing, and as a result of this, some publishers, apps, and other business verticals are flourishing. For some, it’s because they sell basic products that are necessities that people can purchase conveniently, others as a result of financial uncertainty and others simply because people want to stay entertained while at home.

Besides the obvious winners such as streaming platforms or news outlets, there are unexpected verticals like fintech or productivity apps that saw a significant spike in demand over the past three months. But not everyone will emerge a winner. In fact, even Google and Facebook are expected to lose an estimated $44 billion worth of ad revenue in 2020 due to coronavirus — in spite of the increases in online engagement.

Don’t miss this must-read on Forbes, and the interesting AdMaven data within it, which will show you the publishers and apps that are booming right now.

Read the full article in Forbes

3 Ways To Optimize ROI for Native Push Campaigns

Posted on May 10, 2020May 11, 2020 by Yotam

Our new Native Push Ads (also known as In-Page Push) look similar to push notifications or native ads. They integrate into the users’ experience while they browse. This new format is easy to implement for advertising, providing creative flexibility to run campaigns with high ROI.

There are gold nuggets everywhere, and we’re bringing you 3 tips to find them:

1. Create a whitelist for your top performing sites / sub id’s: This will help you optimize on a publisher feed level, then drill down to the sub id level. You can also create blacklists for non-converting sources to focus efforts on sites and sub id’s that convert well. Learn how to build your whitelist here.

2. Test several creatives and see which works best: bear in mind that native push notifications are displayed across all browsers and devices, but only ads are only seen when the user is on the site. To increase your ROI it is crucial to develop ad creative which is engaging and test multiple versions to see which ones convert better.

3. Improve your measurement and enrich your data with postbacks: Make sure you have the best data through implementing postbacks. By looking at the stats on a publisher feed’s sub id level, you can control the performance of each specific campaign accurately. Learn about implementing postbacks.

Each website might perform differently depending on the content of your campaign, so you must thoroughly unpack your offers and campaigns’ performance to understand how native push traffic behaves and evolves.

If you are still not registered to AdMaven‘s platform, sign up at the top right corner.

Want 5 creative tips to improve your CTR?

Posted on May 3, 2020 by Yotam

A recent study suggests that the average millennial has a 5-6 second attention span for digital ads! With every ad trying to catch your target customer’s attention, here are a few creative tips proven to increase engagement and improve CTR!

1. Keep it short & simple: if you have 5-8 seconds of your target audience’s attention, keep it as short as possible. Avoid complex language or long sentences.

2. Mirror the user’s objective: think about what your user wants to achieve or accomplish, and then appeal to their needs. Create ads that solve a pain-point or fulfill their desire (not yours!).

3. Use more question marks: They will entice the reader to know the answer. This can be powerful for ad copy and also for email campaigns (if you opened this it worked for us!)

4. Odd numbers work better: As strange as it might sound, CTR on campaigns that use odd numbers work better than even numbers. So, use 3, 5, 7, 9 instead of 4, 6, 8, or 10. This is why we’re bringing you 5 tips instead of 6…

5. Don’t forget to test! This will help you prioritize your best copy. Not knowing which is your best-performing copy to optimize your ads with the highest CTR would be a waste!

New AdMaven Security Features for Advertisers

Posted on April 21, 2020May 4, 2020 by Yotam

Last week, we unveiled our advanced security capabilities to help our growing network of advertisers use the self-service platform with confidence and reassurance. You can see the coverage on Business Insider, MarketWatch, Yahoo Finance and Seeking Alpha.

Improved security features include:

24/7 data screening for real-time fraud detection: working with our proprietary fraud detection tool, as well as the best technology partners in the advertising security field enables us to screen all data in real-time.

Traffic Quality Control: with our real-time surveillance technology, we report on any traffic showing abnormal behavior. Controlling traffic quality will always be a top priority for AdMaven, giving advertisers real access to the people they target.

Martech Today added: “Monitoring ad budgets is a top priority for many right now, and any money being funneled into fraudulent ad ecosystems is an unnecessary waste. It’s also a real risk to brand safety. Having tools in place to limit ad fraud is a valuable resource for ad networks like AdMaven’s looking to help advertisers across all fronts.

If you have any questions about our new security features, contact your AdMaven account manager.

Tips to adjust ad creatives to connect with people stuck at home

Posted on April 21, 2020April 21, 2020 by Yotam

With web traffic rising and conversions growing across key verticals including gaming, entertainment, utility apps, and anti-virus installs – advertisers need to adjust their creatives to connect with over one billion customers stuck at home.

How can I make my ad creatives more effective?

1. Be entertaining: with people tired from reading sad news and bored from being stuck at home, showing something that entertains or amuses has a lot of value.

2. Rethink Seasonality: as we get closer to summer and the weather changes, ads are full of typical summer vacation imagery – music festivals, beach parties, and exotic travel. Adjust your creatives to showcase spring’s arrival without the typical vacation ads that could seem out of touch.

3. Indoors Fun and Joy: leverage the boom in indoors activities such as cooking, exercising, meditating at home, or playing with kids. Talking about things that people can do at home will help place your ads in a positive light and in the context of what your target audience is experiencing.

4. Be positive! Now it might be the wrong time to run campaigns that use negative reinforcement or fear to sell products. With so many sad news, people are more likely to engage with campaigns that see the brighter side and helps them remain active, happy, and uplifted.

To stay up to date and informed about the latest ad industry changes, sign up at the top right corner.

Key Verticals & Traffic Booming For Advertisers During Corona Crisis

Posted on April 20, 2020May 12, 2020 by Yotam

In the previous month, web traffic has skyrocketed. With people locked at home worldwide, the internet provides essential tools and entertainment but also utilities that are becoming increasingly important. For example, with more people working remotely or home-schooling, many people are investing in keeping their computers and phones safe – updating software, downloading new applications and trying new utility apps.

This means that advertisers need to look for the right industries and fields that reflect the current demand – and create campaigns for the products, tools, and services that have seen a huge spike in demand. Based on AdMaven’s proprietary data, which takes into account over 2 billion daily ad impressions we have been able to clearly witness how some ad verticals are experiencing a real boom.

At AdMaven, we have seen a significant spike in traffic across key verticals, which provide advertisers with exceptional ROI, leveraging the increase in impressions and conversions.

Thriving Verticals With Huge ROI:

Streaming, Gaming, Finance, Anti-Viruses, Subscription-based Apps, and Utilities are performing exceptionally well. With over so many people stuck at home and relying on their devices to stay entertained and updated – this is a perfect time to focus on these verticals.

Our data shows that between February and March 2019 advertising spend on some of these categories more than doubled. For example, spend on Anti-Virus adverts grew by 102% month over month and ad spend promoting online games grew by 109%.

Struggling Verticals During Crisis:

Dating, eCommerce, Sports Betting, and Travel have seen a huge decline for obvious reasons. Uncertainty means people are buying less online and the Travel vertical saw the biggest hit. You might want to slow down or pause activity across these under-performing verticals until the global outlook changes.

As people’s lifestyle changes, so do their needs when it comes to shopping. It is essential for advertisers to be at the forefront of customer insights to gain a competitive edge. Whenever there is a global behavioral shift, it is often the early adopters that reap the benefits of focusing their efforts in the right areas – and are able to preempt the spike in consumer demand before it becomes obvious to their competitors.

To stay up to date and informed about more ad industry changes, sign up on the top right corner.

News Roundup, April 16th: Covid-19 impact on advertising

Posted on April 16, 2020April 21, 2020 by Yotam

To keep you informed and up to date with the latest industry shifts and updates, here’s a list of the best weekly articles that explain and predict how the current crisis is impacting our ad network industry.

Business Insider: The coronavirus pandemic will dramatically change advertising

The Verge: Google to begin lifting coronavirus ad ban

Crowell Moring: Advertisers Beware: Regulators Cracking Down on False Coronavirus Claims

Wall Street Journal: Companies Avoid Advertising Next to Coronavirus News

The Drum: IAB urges advertisers in Australia to stop keyword blocking of coronavirus topics

AdNews: US media buyers see the coronavirus as bigger threat to advertising than the GFC

New York Post: Publishers try to bypass blacklisted words as coronavirus pandemic drains ad sales

Digiday: Green shoots: Publishers see ad activity return in China

If you have any questions or need advice to find new solutions, get in touch with an AdMaven representative to explore the possibilities.