Score rocking returns with the NFL season kickoff! 🏈🏈

Whether you’re rooting for the Houston Texans or the Kansas City Chiefs, one thing is for sure, the NFL will be back on Friday and it’s a major opportunity for all of you. The better news is that the NFL is only one of many upcoming sports events like the NBA playoffs and the European football league!

Which offers should I run?

  • VOD with sport orientation.
  • Sport bets apps.
  • Any other niche that could become sport-oriented (For example E-commerce offer of sports equipment, clothes, etc)

What GEOs should I choose?

  • US, CA – For NFL or NBA offers.
  • Europe, ZA – Especially for sports bets.

How do I increase my chances to have a positive ROI?

  • Work with a calendar! Keeping your creatives up to date may increase your offer’s chances significantly.
  • Test, Test, Test! Try different ad formats, you’d be surprised of how different traffic performs for your offers.
  • Make sure to contact our dedicated account managers for information, tips, and tweaks.

Let the games begin!

Why You SHOULD Target Tier 3 Countries – A Special Promotion!

Country tiers are a way to categorize countries based on different factors, but mostly by how strong and established their economies are. There are 3 different tiers and understating the differences between them can help advertisers to select a proper offer.

It’s important to know that every network categorizes countries differently, so make sure to check each and every network, rather than running offers automatically.

The main difference between the tiers is the payout, tier 3 countries usually have lower payouts that make advertisers avoid them, to begin with, but we are here to prove that there are a lot of advantages to tier 3 countries that you should consider:

  1. Lower rates: This is the most affordable tier out of all! If you are low on budget or simply don’t want to spend a lot of money on a new test – tier 3 is the tier for you!
  2. Huge volumes: Networks usually have double, if not triple the amount of traffic in tier 3 countries compared to tier 1 or 2 countries. More traffic equals a less saturated market.
  3. Less competition: As mentioned above, a lot of advertisers tend to avoid tier 3 countries, missing a lot of great opportunities, combined with a huge amount of traffic volumes is creates less competition on the same traffic, increasing your odds to make that offer profitable!

The most important thing to know is that you can reach positive ROI in these countries, just like in Tier 1 and 2 countries, if not greater!

And to make it even better, we’ve decided to release a special push-traffic promotion!
These are our Top Tier 3 countries:

  1. Brazil
  2. India
  3. Mexico

Spend $300 on these countries and get $50 back! (For advertisers who spent less than $250 on July)

OR

Increase your spending by 15% and get 10% back on the remainder! ($200 max, for advertisers who spent more than $20 on July)

  • For push campaign ONLY!
  • First comes first gets basis.
  • You can get to $300 by targeting only one GEO, or by targeting two or more GEOs and combining the spend in these campaigns.
  • You will get a $50 bonus once!
  • Starting August 23rd until September 30th.

How Will Chrome 84 Update Affect YOU?

Now and then Google releases a new update that makes the affiliate marketing industry tremble.

This time, we’re talking about Chrome 84. The newest change is making some notifications quiet (Click here to read more) which will decrease over time the amount of available push traffic. What it means is that it will be more difficult to collect new subscribers.

According to the data we’ve collected so far, we see a slight decrease in the number of new subscribers that are coming through Chrome 84, but nothing significant.

What does it mean for you?

It means that web-push notifications are here to stay, there’s plenty of traffic available.

If you’re still a bit concerned, it’s a great opportunity to test different ad formats on our platform, such as Floating (Inpage) push. This new ad format growing rapidly, and the amount of clicks available is huge! It’s available both in mainstream and adult.

Want to hear some more details?

Click HERE to sign-up! Our devoted account managers are available around the clock to help you out.

AdMaven’s Summer Bonus Time!

The summer is already here, and what’s a better way to welcome it than an EXTRA bonus?

This month is all about Pop traffic!

Special deal for new advertisers on AdMaven’s platform:

  1. Spend $750 on pop traffic and get $50 back!
  2. Spend $1,300 or more on pop traffic and get 10% back! ($200 cashback max).
  • The first deposit bonus you get will not be considered as part of the spend. 
  • For newcomers only (Advertisers who didn’t work on the platform since the beginning of 2020).
  • Limited budget – first comes first-served basis.
  • Available until July 31st.

Special deal for advertisers who are already on AdMaven’s platform:

  1. Spend $750 on pop traffic and get $50 back!
  2. Spend $1,300 or more on pop traffic and get 10% back! ($200 cashback max)
  • For advertisers who spent $500 or less on pop traffic during June.
  • Limited budget – first comes first-served basis.
  • Available until July 31st.

So grab your bathing suit, a towel, and the BEST offer you have! We are waiting for you.

Get The Missing Piece For The Perfect Push Campaign

Do you know that feeling when you have finally found the one? That one top offer which you just know is going to convert?

You choose your creatives, set up a campaign, anxiously awaiting the moment of truth but then… nothing happens. 

Most affiliates would probably stop their campaign immediately, ditching the offer and on to the quest of finding something new, but what if we told you that there are quite a few things you can do?  

Our optimization team is happy to share with you some tips and tricks that can make a significant difference when running a push campaign on our platform!

How to set your daily budget

On Ad-Maven’s platform, you have the option to limit your daily campaign budget and to choose how you would like to spend it – evenly over 24 hours or ASAP.

Our recommendation is to set a daily budget that’s at least x5 more than your CPA goal or a minimum of $50 daily.

Setting a daily budget which is too low may significantly affect the amount of traffic you are getting and therefore your chances to get conversions.

Recommended Bid

Having an awesome offer and beautiful creatives won’t help you if you don’t have the right bid for it. Not only the GEO affects the bid you should set, but also the device, the OS, or every other specific targeting you choose. Don’t forget – you are competing with other advertisers for each impression, every impression you lose could have been your next conversion. 

At each point, you can use our recommended rate card or contact our account managers to get up-to-date bids.

Add our Postback link

Adding a postback will significantly help you optimize your campaigns. In addition, our account managers will be happy to guide you through the optimization process. If you have the will, we have the way!

Don’t have an account manager yet? If you spend over $200 daily, you’ll get a dedicated account manager from our team.

Bid adjustments by publisher feed

Last but not least, and probably the most important tip we can share.

In push campaigns, there is no connection between the user and the source. Therefore, instead of blacklisting/whitelisting sources and potentially losing great users, we allow you to set a different bid for each publisher feed – allowing you to optimize your campaign a lot more accurately and reaching a positive ROI faster.

You can read about how to adjust your bid here.

Looking for additional traffic? duplicate your campaign and start buying floating banner as well!

Supercharge your campaigns with AdMaven’s pop traffic

Full-screen ads that show on an entire new tab upon clicking an object on the site providing high user engagement and top revenue. Our pop ads deliver a graphical user interface display area, covering the full window, that suddenly appears in the foreground of the visual interface.

Full-screen ads are a powerful tool for any advertiser. By opening a new window, the promotional content is separate and independent from the domain or app which the user is browsing or using. This enables advertisers to clearly signpost adverts that are unmissable to the user.

AdMaven’s self-serve platform enables advertisers to create campaigns and get access to AdMaven’s entire inventory across multiple formats. We help advertisers monetize every single user and impression, globally and on every device, allowing us to generate over 5 Billion daily impressions worldwide!

While we have a wide range of advertising formats, pop traffic remains one of the most efficient ways to target a large number of people efficiently and effectively.

Benefits of pop campaigns include:

  • Unmissable Views: since ads open in a new window, your ads will always get the exposure they need – with high visibility and conversion.
  • Cost-Effective: for mass-scale campaigns, you will be able to achieve very low CPM rates to get your ads seen fast by a lot of people. Pop traffic remains one of our best performing formats for advertisers running large-scale campaigns.
  • Creative Freedom: since they open in a new tab, you don’t have to worry about creatives that contextually fit the site they originally generate from. In addition, the large space to display creatives will help your ads have more impact.

With pop traffic, you are in full control. The Cost Per View (CPV) models means that you’ll get the exposure you need. To calculate the CPM, simply multiply x1000 to easily calculate your campaign ROI.

If you have any questions about how AdMaven’s pop traffic can improve your campaigns ROI get in touch with our support team!

If you are still not registered to our platform, you can do it right HERE.

Advertiser Tip: Anti-Virus Ad Spend Experiencing a Huge Spike!

COVID-19 isn’t the only dangerous virus people want to steer away from! One of the verticals going through a big spike over the past three months is anti-virus software ads.

At AdMaven, we witnessed an unprecedented 102% increase in spend on this category between February and March and an additional 95% spike in April. This means that the ad spend on this vertical tripled between February and April!

With so many people at home it isn’t surprising that this vertical is experiencing such growth. After all, people are more reliant than ever on their devices to stay informed, connected, and entertained.

Don’t miss the wave! The ads are performing well across all types of ad formats including push, pop, and floating push.

AdMaven Insights on Forbes: Which Publishers & App verticals Are Thriving With Over A Billion People Stuck At Home?

At AdMaven, we’re always looking for ways to explore and share the latest industry trends and insights. This new article on Forbes uses key AdMaven data to showcase some of the verticals which saw a significant uplift over the past few months – with websites and apps where millions of people are spending a huge portion of their time, attention, and money.

The Covid-19 crisis brought many industries to a halt, which has had a domino effect on hundreds of other industries through suppliers and partners. While it is a bleak picture across many sectors, people at home are eager to remain connected, entertained, and joyful. Our collective behavior is changing, and as a result of this, some publishers, apps, and other business verticals are flourishing. For some, it’s because they sell basic products that are necessities that people can purchase conveniently, others as a result of financial uncertainty and others simply because people want to stay entertained while at home.  

Besides the obvious winners such as streaming platforms or news outlets, there are unexpected verticals like fintech or productivity apps that saw a significant spike in demand over the past three months. But not everyone will emerge a winner. In fact, even Google and Facebook are expected to lose an estimated $44 billion worth of ad revenue in 2020 due to coronavirus — in spite of the increases in online engagement.  

Don’t miss this must-read on Forbes, and the interesting AdMaven data within it, which will show you the publishers and apps that are booming right now. 

Read the full article in Forbes

3 Ways To Optimize ROI for Native Push Campaigns

Our new Native Push Ads (also known as In-Page Push) look similar to push notifications or native ads. They integrate into the users’ experience while they browse. This new format is easy to implement for advertising, providing creative flexibility to run campaigns with high ROI. 

There are gold nuggets everywhere, and we’re bringing you 3 tips to find them:

1. Create a whitelist for your top performing sites / sub id’s: This will help you optimize on a publisher feed level, then drill down to the sub id level. You can also create blacklists for non-converting sources to focus efforts on sites and sub id’s that convert well. Learn how to build your whitelist here.

2. Test several creatives and see which works best: bear in mind that native push notifications are displayed across all browsers and devices, but only ads are only seen when the user is on the site. To increase your ROI it is crucial to develop ad creative which is engaging and test multiple versions to see which ones convert better.

3. Improve your measurement and enrich your data with postbacks: Make sure you have the best data through implementing postbacks. By looking at the stats on a publisher feed’s sub id level, you can control the performance of each specific campaign accurately. Learn about implementing postbacks.

Each website might perform differently depending on the content of your campaign, so you must thoroughly unpack your offers and campaigns’ performance to understand how native push traffic behaves and evolves.

If you are still not registered to AdMaven‘s platform, sign up at the top right corner.

Want 5 creative tips to improve your CTR?

A recent study suggests that the average millennial has a 5-6 second attention span for digital ads! With every ad trying to catch your target customer’s attention, here are a few creative tips proven to increase engagement and improve CTR!

1. Keep it short & simple: if you have 5-8 seconds of your target audience’s attention, keep it as short as possible. Avoid complex language or long sentences.

2. Mirror the user’s objective: think about what your user wants to achieve or accomplish, and then appeal to their needs. Create ads that solve a pain-point or fulfill their desire (not yours!). 

3. Use more question marks: They will entice the reader to know the answer. This can be powerful for ad copy and also for email campaigns (if you opened this it worked for us!)

4. Odd numbers work better: As strange as it might sound, CTR on campaigns that use odd numbers work better than even numbers. So, use 3, 5, 7, 9 instead of 4, 6, 8, or 10. This is why we’re bringing you 5 tips instead of 6…

5. Don’t forget to test! This will help you prioritize your best copy. Not knowing which is your best-performing copy to optimize your ads with the highest CTR would be a waste!